MSc Business Analytics

Xi'an Jiaotong-Liverpool University

Program Description

MSc Business Analytics

Xi'an Jiaotong-Liverpool University


The rapid growth of available data is transforming the way managers, accountants, investors or marketers are working. The data integrated into their analyses, business plans and decisions is a must for firms to maintain their competitive advantage.

The MSc Business Analytics programme is a response to these changes in the economic and technological environment. It aims to transform business students into multi-talented professionals, standing in-between their core field of expertise, such as management, finance, and marketing, and information technologies.

The programme mixes advanced modules in finance, marketing or management to provide a deep understanding of the most up-to-date methods for data-processing (machine learning, big data analysis) and data management. Our teaching philosophy is practice-oriented. With this in mind, after an intensive 12-month period of study you will complete your training with a six-month internship within a company.

You will benefit from the Big Data Analytics and Technology Centre that has been set up at XJTLU in collaboration with IBM and the Suzhou International Science-Park Data Centre. Business analytics training will be available, utilising IBM software, and you will have the opportunity to apply for internships or projects at SISDC.

Unique selling points

• Access the Big Data Analytics and Technology Centre

• Benefit from a strong focus on practical data processing and analysis skills

• Have opportunities to complete internships

• Take advantage of industry links with local companies and cooperation with Xi'an Jiaotong University

• Earn a University of Liverpool degree that is recognised by the Chinese Ministry of Education.


• Introduction to business analytics

• Addressing privacy and ethical risks of data sharing

• Econometrics

• Databases and data management

• Data mining and machine learning

• Social network analysis

• Big Data: applications in business

• Finance pathway: financial markets, portfolio management

• Marketing pathway: social media marketing, marketing management

• Management pathway: strategic business analysis, strategic operation management, modelling and simulation of operations

• Internship report/dissertation.

Additional learning activity modules


Business analytics skills are in high demand in every sector of the economy, particularly within the fast-growing service sectors (finance, retail, marketing, ITC). Typical positions our graduates target include data or information analyst, technical consultant, IT-related project manager, and CRM analyst.


RMB 120,000 for the entire 18 month full-time programme.

University tuition fees cover the cost of your study with us.

Entry requirements:

academic background

An undergraduate degree (UK 2:1 or equivalent) in economics, management, finance, marketing, science or engineering. Prior knowledge of econometrics is desirable, but not essential. English language requirements

• IELTS: 6.5 (minimum of 5.5 in all sections)

• TOEFL iBT: 90 (minimum of 21 in any skill)

This school offers programs in:
  • English

Last updated September 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
18 months
Full time
120,000 CNY
China - Suzhou
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Sept. 2018
China - Suzhou
Application deadline Request Info
End date Request Info
Price for the entire programme