MSc Business Analytics

Xi'an Jiaotong-Liverpool University

Program Description

MSc Business Analytics

Xi'an Jiaotong-Liverpool University


The rapid growth of available data is transforming the way managers, accountants, investors or marketers are working. The data integrated into their analyses, business plans and decisions is a must for firms to maintain their competitive advantage.

The MSc Business Analytics programme is a response to these changes in the economic and technological environment. It aims to transform business students into multi-talented professionals, standing in-between their core field of expertise, such as management, finance, and marketing, and information technologies.

The programme mixes advanced modules in finance, marketing or management to provide a deep understanding of the most up-to-date methods for data-processing (machine learning, big data analysis) and data management. Our teaching philosophy is practice-oriented. With this in mind, after an intensive 12-month period of study you will complete your training with a six-month internship within a company.

You will benefit from the Big Data Analytics and Technology Centre that has been set up at XJTLU in collaboration with IBM and the Suzhou International Science-Park Data Centre. Business analytics training will be available, utilising IBM software, and you will have the opportunity to apply for internships or projects at SISDC.

Unique selling points

• Access the Big Data Analytics and Technology Centre

• Benefit from a strong focus on practical data processing and analysis skills

• Have opportunities to complete internships

• Take advantage of industry links with local companies and cooperation with Xi'an Jiaotong University

• Earn a University of Liverpool degree that is recognised by the Chinese Ministry of Education.


• Introduction to business analytics

• Addressing privacy and ethical risks of data sharing

• Econometrics

• Databases and data management

• Data mining and machine learning

• Social network analysis

• Big Data: applications in business

• Finance pathway: financial markets, portfolio management

• Marketing pathway: social media marketing, marketing management

• Management pathway: strategic business analysis, strategic operation management, modelling and simulation of operations

• Internship report/dissertation.

Additional learning activity modules


Business analytics skills are in high demand in every sector of the economy, particularly within the fast-growing service sectors (finance, retail, marketing, ITC). Typical positions our graduates target include data or information analyst, technical consultant, IT-related project manager, and CRM analyst.


RMB 120,000 for the entire 18 month full-time programme.

University tuition fees cover the cost of your study with us.

Entry requirements:

academic background

An undergraduate degree (UK 2:1 or equivalent) in economics, management, finance, marketing, science or engineering. Prior knowledge of econometrics is desirable, but not essential. English language requirements

• IELTS: 6.5 (minimum of 5.5 in all sections)

• TOEFL iBT: 90 (minimum of 21 in any skill)

This school offers programs in:
  • English

Last updated August 4, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
18 months
Full time
120,000 CNY
June 30, 2017
Start date Sept. 2017
China Suzhou
Application deadline June 30, 2017
End date Request Info
Duration 18 months
Price 120,000 CNY
Price for the entire programme