MSc Business Analytics

Xi'an Jiaotong-Liverpool University

Program Description

MSc Business Analytics

Xi'an Jiaotong-Liverpool University


The rapid growth of available data is transforming the way managers, accountants, investors or marketers are working. The data integrated into their analyses, business plans and decisions is a must for firms to maintain their competitive advantage.

The MSc Business Analytics programme is a response to these changes in the economic and technological environment. It aims to transform business students into multi-talented professionals, standing in-between their core field of expertise, such as management, finance, and marketing, and information technologies.

The programme mixes advanced modules in finance, marketing or management to provide a deep understanding of the most up-to-date methods for data-processing (machine learning, big data analysis) and data management. Our teaching philosophy is practice-oriented. With this in mind, after an intensive 12-month period of study, you will complete your training with a six-month internship within a company.

You will benefit from the Big Data Analytics and Technology Centre that has been set up at XJTLU in collaboration with IBM and the Suzhou International Science-Park Data Centre. Business analytics training will be available, utilising IBM software, and you will have the opportunity to apply for internships or projects at SISDC.

Unique selling points

  • Access the Big Data Analytics and Technology Centre.
  • Benefit from a strong focus on practical data processing and analysis skills.
  • Have opportunities to complete internships.
  • Take advantage of industry links with local companies and cooperation with Xi'an Jiaotong University.
  • Earn a University of Liverpool degree that is recognised by the Chinese Ministry of Education.


  • Introduction to business analytics
  • Addressing privacy and ethical risks of data sharing
  • Econometrics
  • Databases and data management
  • Data mining and machine learning
  • Social network analysis
  • Big Data: applications in business
  • Finance pathway: financial markets, portfolio management
  • Marketing pathway: social media marketing, marketing management
  • Management pathway: strategic business analysis, strategic operation management, modelling and simulation of operations
  • Internship report/dissertation.

Additional learning activity modules


Business analytics skills are in high demand in every sector of the economy, particularly within the fast-growing service sectors (finance, retail, marketing, ITC). Typical positions our graduates' target include data or information analyst, technical consultant, IT-related project manager, and CRM analyst.


RMB 120,000 for the entire 18-month full-time programme.

University tuition fees cover the cost of your study with us.

Entry requirements:

academic background

An undergraduate degree (UK 2:1 or equivalent) in economics, management, finance, marketing, science or engineering. Prior knowledge of econometrics is desirable, but not essential. English language requirements

  • IELTS: 6.5 (minimum of 5.5 in all sections)
  • TOEFL iBT: 90 (minimum of 21 in any skill)
This school offers programs in:
  • English
Xi'an Jiaotong-Liverpool University

Last updated February 1, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
18 months
Full time
120,000 CNY
Price for the entire programme
China - Suzhou, Jiangsu
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Sept. 2019
China - Suzhou, Jiangsu
Application deadline Request Info
End date Request Info