MSc Branding and Advertising

Nottingham Business School, Nottingham Trent University

Program Description
EFMD Equis Accredited
AACSB Accredited

MSc Branding and Advertising

Nottingham Business School, Nottingham Trent University

Whether you want to work for a major international brand or an innovative creative agency, our popular MSc Branding and Advertising degree will help you develop into an effective marketing communications professional. The course is aimed at students from a range of backgrounds, who want to specialize in branding and marketing communications. You will develop skills and learn from leading-edge theories, tools, and techniques you'll need to operate at a strategic and tactical level within global marketing.

This course will give you an exciting and stimulating opportunity to reflect on how organizations can rise to the communications challenges of the 21st Century.

Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our course will develop the skills that are sought after by today’s marketing employers. When you successfully complete your MSc Branding and Advertising degree, you'll have the opportunity to gain an extra qualification, the Level 4 Certificate in Professional Marketing.

What you’ll gain from this degree?

  • A Graduate Gateway accreditation from the Chartered Institute of Marketing (CIM) which means you will have the option to gain a second professional qualification.
  • Demonstrate knowledge and understanding of the strategic marketing and marketing communication process.
  • Learn key marketing communication tactics and how to implement them within an organization.
  • Demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing communications.
  • Communicate key issues and arguments in written and oral format to a professional standard.
  • You’ll learn to articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organizations nationally and internationally.

Nottingham Business School has both EQUIS and AACSB accreditation. We're also ranked in the top 95 European Business Schools in the Financial Times (FT).

What you'll study

At Nottingham Business School, you can create a personalized learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work.

We are currently reviewing the content of our courses to ensure that they remain relevant and current to our students’ future ambitions and society. Please continue to check this course webpage for the latest developments.

Modules

Semester One

  • Principles of Marketing (20 credits)
  • The Customer Experience (20 credits)
  • Strategic Marketing and the Global Environment (20 credits)

Semester Two

  • Branding and Corporate Reputation Management (20 credits)
  • Driving Marketing Communications (20 credits)
  • Contemporary Perspectives in Customer Engagement (20 credits)

Semester Three

In your final semester, you will take on an experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:

  • Consultancy Experience Project (40 credits)
  • Internship Experience Project (40 credits)
  • Business Research Project (40 credits)
  • Global Experience Project (40 credits)

Ongoing Learning

Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development (PPD).

  • Transformational Leadership Development (10 credits)
  • Customer Insight through Marketing Research (10 credits)
  • Placement Diploma in Industrial Experience (2-year course only)

Placement Opportunities

If you start your Masters in September you can apply for the two-year option where you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.

Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.

Please note that placements are not guaranteed and you will need to work hard at securing one during your first semester. We have a dedicated employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability Team’s placement page for further information.

Professional Qualification

Chartered Institute of Marketing (CIM)

The fact that the fundamentals of marketing are reinforced in the course means that you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an exam. The suite of MScs in Marketing has been mapped to the CIM curriculum which is a reflection of course currency and relevance to the marketing profession.

Following the course, you will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. The CIM is an industry-recognized, professional body that employers know about. Holding either or both qualifications will allow graduates of the MSc Branding and Advertising to stand out in a competitive job market.

So, you won’t just be studying for an MSc Branding and Advertising but a CIM Certificate in Professional Marketing as well. As a dual award, the MSc Branding and Advertising represents excellent added value.

Google

You’ll also be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

How you’re taught

Teaching and Learning

Nottingham Business School adopts a distinctive approach to the design of student learning opportunities. Your learning is structured around theory, practice, experience & observation, and reflection & improvement. At each level (course, module and session), you will study different theories, concepts and approaches and be given opportunities to apply these in a range of practical settings. The aim is to enhance your understanding through the direct experience of business, where you will have opportunities to observe business practices and behaviours (including your own) and analyse these using theoretical knowledge. It is our intention that by reflecting on these experiences, you will be able to use these theories to guide your actions and decisions in a business context or even consider how a theory itself might be improved. In this way, we aim to enhance the quality of your learning.

Academic Mentors

Every postgraduate student will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NTU. They will support you in developing and enhancing the qualities and transferable skills necessary for your studies, career progression, professional and personal development.

Assessments

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

In-sessional English language support

In-sessional English language classes are offered to international students at no extra cost. The classes aim to provide focused support for the skills you need in order to develop your English in your subject area.

Personalisation

We know our postgraduate students are a diverse group, with different levels of academic knowledge in their chosen area of study, different cultural and educational backgrounds, and varying levels of personal and professional skills and competencies. The motivations for undertaking postgraduate study vary, but the two main motivators, according to the Postgraduate Taught Experience Survey (2017), appear to be grouped around two main themes; ‘career progression and employment prospects’ and ‘personal interest’.

At NBS we strive to ensure that these two motivating factors are nurtured and therefore supported. Our students are encouraged to practice and develop the skills and competencies required to critically reflect on their learning, and on their ability to apply this learning to their studies and to real-world complex issues within the workplace. Through a series of curricula and extra-curricular initiatives, strengthened by tailored academic mentor support, NBS provides all our postgraduate students with the ability to participate in a range of challenging and unique activities, projects, events and experiences to enable our students to succeed in a competitive and dynamic global environment.

You’ll complete a hands-on project – a fantastic opportunity to use what you’ve learned to produce a meaningful piece of work. Projects include the Consultancy Experience Project, the Internship Experience Project, the Business Research Project, and the Global Experience Project.

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

  • marketing and business development manager
  • marketing manager
  • brand manager
  • account executive
  • product manager

97% of our postgraduates are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016-17).

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also the following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

  • Finding placements, internships and part-time work
  • Helping you to pursue self-employment
  • Advice on taking gap years and timeout
  • Information and help on getting into volunteering
  • Providing advice on further study.

You can choose to add a year’s work placement making your Masters a two-year course. It's a great way to put your learning into practice and gain valuable real-world experience to boost your career.

Facilities

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

The School is based in the impressive Newton Building on NTU's City site. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex.

Fantastic facilities

  • You can take advantage of the Link Lounge, a space dedicated to Business School students, located on level zero of the Newton building.
  • Explore your career prospects with the help of the University's Employability Team.
  • You will benefit from spacious teaching rooms and lecture theatres.
  • We provide students with a variety of social spaces.
  • Your studies will benefit from the £13 million Boots Library.
  • You can take advantage of our 24-hour IT facilities.
  • Our Student Services Centre will also be on-hand should you need support.

The location of the City site also means that you have easy access to:

  • sports facilities
  • shops
  • student accommodation
  • music venue
  • cafés.

We are the highest ranked modern university for business and management courses in the Complete University Guide 2019.

Entry requirements

UK

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Applicants with non-standard entry requirements and/or relevant experience will be considered on an individual basis

International

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international entry requirements page.

English language entry requirements

If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

  • For 1-year Masters you'll need a 6.5 grade overall with a minimum of 5.5 in each component.
  • For 2-year Masters you'll need a 6.5 grade overall with a minimum of 6.0 in speaking and listening, and 5.5 in reading and writing.

How to apply

Ready to join us?

Follow these simple steps:

  • Register as a new applicant and create an account using our Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it to keep your details safe.
  • Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  • Track the progress of your application – you can do this by logging into the Application Portal.
  • Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  • Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  • Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive. If you need some help with writing your application you can view our handy tips.

97% of our postgraduates are in work or further study within six months of finishing their degrees (latest Destination of Leavers from Higher Education survey 2016-17).

Fees and funding

The course fees for 2019 entry have not been set yet but below are September 2018 entry fees as a guide:

  • One year (full-time): £9,250
  • Two years (placement year)*: £10,635 (£9,250 in year one and £1,385 in year two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.

This school offers programs in:
  • English


Last updated September 21, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2019
Sept. 2019
Duration
Duration
1 - 2 years
Full time
Price
Price
14,200 GBP
The course fees for international students for 2018 entry are: £14,200 (one year full-time) £15,585 (£14,200 in Year One and £1,385 in Year Two)
Information
Deadline
Locations
United Kingdom - Nottingham, England
Start date : Jan. 2019
Application deadline Request Info
End date Request Info
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Jan. 2019
United Kingdom - Nottingham, England
Application deadline Request Info
End date Request Info
Sept. 2019
United Kingdom - Nottingham, England
Application deadline Request Info
End date Request Info
Videos

Choosing a course