MS in Marketing Analytics


Program Description

The Master of Science in Marketing Analytics (MSMA) is a fast-track degree that equips you with in-depth expertise in marketing analytics, allowing you to contribute to business value by supporting marketing decision-making.

Business analytics and marketing management are integrated into the curriculum. As an MSMA student, you will discover how to identify relevant sources of data and the tools most appropriate for data analysis, as well as demonstrate competence in the application of marketing software programs and the effective presentation and visualization of data findings. Assignments are designed to teach you to communicate a business case to decision-makers effectively, both verbally and in writing. You will also receive training in project management, learning to work in a team, and how to effectively utilize team strengths for problem-solving.

Program Highlights

The MSMA is a flexible program that can be completed in two semesters (one academic year) on a full-time basis or four semesters (two academic years) on a part-time basis.

The MSMA is ideal for students who are looking to transition careers or who are looking to expand their knowledge in either marketing or analytics. Candidates range from recent college graduates to those with several years of work experience.

A hands-on learning environment with small, diverse classes and a 10:1 student–faculty ratio affords you personalized career direction from faculty and professional connections.

You will learn to implement rigorous marketing practices and analytic techniques, as well as create reports and presentations that make you stand out as an analytics professional.

You will have opportunities to gain real-world experience through your project in Applied Interdisciplinary Strategy.

The MSMA degree prepares you for a career in marketing and analytics, such as social media analyst, market researcher, demand forecaster, sales planning optimization specialist, pricing analyst, or retail analyst.

Our MS in Marketing Analytics program is accredited by the Association to Advance Collegiate Schools of Business, the highest standard for business education.

Last updated Aug 2020

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About the School

The Peter F. Drucker and Masatoshi Ito Graduate School of Management prepares leaders with powerful, ethical, and universal management skills. We offer customizable programs grounded in the guiding pr ... Read More

The Peter F. Drucker and Masatoshi Ito Graduate School of Management prepares leaders with powerful, ethical, and universal management skills. We offer customizable programs grounded in the guiding principles of Peter Drucker, the most influential management thinker of our time. Our global network is composed of bold individuals who are leading organizations, impacting society, and making positive changes worldwide. The school embraces Peter Drucker’s philosophy that the practice of management requires a holistic perspective, blending analytical skills with a firm grasp of the human dimension of business. Drucker had a gift for distilling complex insights into practical wisdom: respect your workers, respond to customers’ needs, take a global perspective, innovate, streamline. He knew that the principles of effective management apply equally whether you’re running a small business or a country. As a student at the Drucker School, you will learn these skills in small classes taught by professors with extensive professional experience and award-winning academic credentials. Your management style will evolve through a targeted, market-connected curriculum that encourages you to participate in client-centered projects and internships. We routinely host industry events and bring experts into the classroom to ensure that the theory we teach is directly linked to the latest industry trends. The Drucker School’s location in Claremont near Los Angeles provides an ideal setting for learning about management in creative, cutting-edge organizations. Businesses and governments throughout the world are searching for leaders who have the values and versatility needed to succeed in the hyper-competitive 21st century business environment. Through our programs, you’ll gain the skills to create your future and shape the organizations and communities that rely on you to make a difference. The degree is in management, but what we develop is leadership. Read less