MS Sport Management and Operations
Keiser University Flagship Campus
Key Information
Campus location
Florida City, USA
Languages
English
Study format
Distance Learning
Duration
2 years
Pace
Full time, Part time
Tuition fees
USD 56,590 / per course *
Application deadline
Request info
Earliest start date
Sep 2024
* based on full time attendance
Introduction
Keiser University’s Master of Science in Sport Management and Operations (MSSMO) is designed to provide students with the knowledge and skills needed for a professional career in the sport industry. The program prepares students for a variety of positions in the business of sports. The program imbues students with critical thinking skills, business acumen, and communication abilities to lead a multitude of sports endeavors – from little league to scholastic sports to higher education sports to professional sports. Ethical foundations and professional standards are established and reinforced. The MSSMO program encourages creativity and independent learning, while fostering a climate of classroom collaboration.
Gallery
Admissions
Curriculum
Program Outline
To receive a Master of Science degree in Sport Management and Operations, students must earn 36 graduate semester credit hours as described below. The length of this program is approximately 24 months for a full-time student.
| Master of Science in Sport Management and Operations Major Courses (36.0 credit hours) | |
| Sport Business Management | 3.0 credit hours |
| Venue and Event Operations | 3.0 credit hours |
| Governance and Policy in Sport Organizations | 3.0 credit hours |
| Sport Marketing and Revenue Generation | 3.0 credit hours |
| Sport Communications and Public Relations | 3.0 credit hours |
| Sponsorship and Fund Raising | 3.0 credit hours |
| Sport Finance and Economics | 3.0 credit hours |
| Legal Aspects of Sport and Risk Management | 3.0 credit hours |
| Sport Leadership and Ethics | 3.0 credit hours |
| Technology and Social Media in Sport | 3.0 credit hours |
| Internship | 3.0 credit hours |
| Sport Management and Operations Capstone* | 3.0 credit hours |
Program Outcome
Upon completion of this program, students are able to:
- Effectively market sport, its products and services, for consumer consumption
- Limit liability in sport organizations through application of both risk management and best legal practices
- Design, implement, and manage sport events and facilities
- Identify and utilize trends in sport consumption to manage market strategies for the improved consumption of a sport product or service
- Apply best practices in sales to improve sales performance in a sport organization
- Apply ethical principles and critical thinking in the management and leadership of diverse sport organizations
- Assess current issues in sport management – in light of technology – and their likely impact on varying sport organizations
- Discuss how the economics and finance of sport influence the business decisions of sport organizations
- Manage the day-to-day business aspects of a sport organization toward the fulfillment of that organization’s mission and objectives
- Communicate effectively in speech, writing, other methods, and through technology to diverse stakeholders