Purdue’s one-year Master of Science (Marketing) program provides a specialized education, either immediately after graduation or after acquiring some work experience. The program helps students develop the knowledge and skills needed for a variety of marketing positions. Graduates are likely to assume a position in brand management, marketing consulting, marketing research/analytics, or business development.
The MS (Marketing) program builds on Purdue's outstanding reputation in Marketing. The MBA in Marketing program at Purdue University's Krannert Graduate School of Business is ranked #4 MBA-Marketing Program in North America (Best-Masters) and #15 graduate marketing program in the United States by the Financial Engineer.
Specialized Marketing Education
Purdue’s MS (Marketing) program provides students with the breadth and depth of knowledge and skills needed for a career in marketing.
Various elective courses, consulting projects, and small group immersion courses provide students many opportunities to tailor the program to their career plans.
“Learning-by-doing” activities such as consulting projects allow students to apply concepts that they are learning in the classroom to real-world problems. Active-learning projects supervised by Purdue faculty members help students turn expertise into experience and classroom knowledge into career success.
Elective courses provide an in-depth knowledge on a focused topic. Immersion courses allow a small group of students to work closely with a Krannert faculty member and an industry expert to solve a current marketing problem.
Each student is matched with a Corporate Mentor from Purdue's Marketing Advisory Board. These marketing professionals provide career and professional advice throughout the program.
Opportunities to network with Krannert alumni and meet various business leaders and entrepreneurs.
Who should apply?
To the extent marketing is both an art and a science, the program is a good fit for a variety of backgrounds, such as social sciences, health and human sciences, engineering, computer science, statistics, business, and communications. The target class size is 20 to 25 students. Preference for admission will be given to those applicants who will benefit most from the program and who will add to the learning experience of other students in the program.
Length: One-year program beginning in early July.
Credit Hours: 33.
Typical work experience: Prefer at least one internship.
Degree earned: Master of Science.
Location: Purdue’s West Lafayette, ON campus.
- Students are matched with corporate mentors from Purdue’s Marketing Advisory Board.
- Various elective courses, consulting projects, and small group immersion courses allow students to tailor the program to their career plans.
- Elective courses provide an in-depth knowledge on a focused topic.
MS (Marketing) Requirements
While full-time post-baccalaureate work experience is not required for admission, at least one internship is preferred.
The estimated tuition and fees for three academic sessions (summer, fall, and spring), not including books and living expenses, are:
In-State Residents - $21,302*
Non-Residents - $33,504*
*All fees are subject to change.
“The marketing program provides a wide range of classes that helps students interested in developing a solid foundation of marketing skills. The quality of the faculty, alumni and students exceeded my expectations. Overall, I had a great experience that will have a positive impact on my future professional career.”
Marielisa Rodriguez (MBA ’14)
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Last updated December 15, 2017