Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.

“What makes our program unique isn’t our focus on experiential learning, but how we deliver it,” Clayton, MS Marketing program director, says. “Partnering with RedPeg Marketing, a local events marketing firm, allows students to interact with a real-life client, giving them the hands-on experience they need.”

Program taught in:
  • English

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Last updated July 13, 2019
This course is Campus based
Start Date
Aug 2019
Jan 2020
Duration
1 year
Full-time
Price
1,759 USD
per credit hour
Deadline
By locations
By date
Start Date
Aug 2019, Jan 2020
End Date
Application deadline

Aug 2019, Jan 2020

Location
Application deadline
End Date