This Specialized Master® is accredited by the Conférence des Grandes Ecoles.
The MS Marketing Strategy and Business Development allows you to acquire knowledge and develop your know-how and interpersonal skills, necessary for integration and development in a company. It develops the ability to take initiatives, act as a leader and work in a team, which are essential qualities for the professional success of future managers.The MS Marketing Strategy and Business Development allows you to acquire precise and operational knowledge in negotiation, Marketing / Webmarketing, communication. Benefit from the contribution of experts to support you in your development and help you develop a quality professional network. Passionate about Marketing or commerce, in sectors such as industry, services, automotive or mass distribution, seize many opportunities thanks to this training.
Dimitri Laroutis Academic Director Associate professor in strategyKey figures1 Specialized Master® accredited by the Conférence des Grandes Ecoles
3 Business challenges
7 training modules, 20% of which are taught in EnglishThe strengths of the programGet trained in marketing, multi-channel marketing, communication and sales.
Master the knowledge, skills and interpersonal skills necessary for integration and development in a company.
Develop your ability to take initiatives, act as a leader and work in a team, which are essential qualities for the professional success of future managers.ProgramThe program of the MS Marketing Strategy and Business Development is based on a solid academic training provided by speakers with an academic background and extensive professional experience. The course is based on an alternation between courses, competitions and work assignments.Commercial Negotiation and Sales TechniquesNegotiation of mature and innovative products
Commercial prospecting and team management
Customer relationship management and closing
Business operational tools
Marketing and Business StrategyOperational Marketing
Marketing and business strategy
Operational tools applied to marketing
ProfessionalizationCommercial negotiation competition (Initial route)
Mission (Initial route)
Business valuation (work-study track)
E-MarketingRelationship Marketing and Buzz
Web Marketing and Mobile Web
Marketing Communication Strategy and Brand ManagementCommunication
Professional and Personal DevelopmentPersonal development
Methodology of the dissertation
Web Marketing Contest (initial course)
Company report (work-study program)
Company assessment (work-study program)
Internship (initial course)AdmissionMode of admission
Selection on file and individual motivation interview. We invite you to apply online.
Conditions of admission
The program is open to students with one of the following degrees:Bac + 5 level diploma (engineering school, business school or university)
Foreign diploma equivalent to Bac + 5 level
Diploma of M1 (Bac + 4) or equivalent, for candidates with at least three years of professional experience.By way of derogation, the admission jury may consider as admissible, the applications which, while not meeting the above criteria, would appear exceptional in view of the quality of the dossier (academic excellence, associative commitment, international experience, internships, etc.) .).
Admission stepsA first selection is made on the basis of the examination of the application file: seriousness of the file, quality of the profile on an academic and / or professional level.
Eligible applicants are invited to a Skype interview with an academic manager. This interview helps to get to know the candidate better, his projects and his objectives. The admission decision (admitted, refused) is pronounced a few days after the interview.
In the event of a positive admission result, the candidate receives an eligibility notification and an invitation to the payment of a deposit, deductible from the tuition fees, which makes it possible to reserve the candidate's place in the program and triggers the publication of '' a letter of final acceptance.In order for our students to benefit from our learning in the best conditions, places are limited in our training. The available places are reassessed at each admission session. When a class is complete, admissions are closed.
The deadline for submitting applications for the 2021-2022 admission session is every 15th of the month .
In addition to the EM Normandie application file, international applicants must constitute a Campus France file in order to facilitate obtaining their visa.
International students will be supported in their visa and accommodation procedures by the School once the deposit has been paid.
Additional information for funded applicants (CIF or related)
Applicants for funding are requested to collect the necessary information and send us their application as soon as possible in order to allow the preparation of administrative documents within the time limit.CareerExamples of possible outlets
9 out of 10 managers consider the sales profession to be important for the overall performance of the company and 86% of them favor the sales function as a major function.
More than 150,000 sales profiles are constantly sought by French companies.
Examples of positionsSales manager)
Assistant Product Manager
Responsible for the communication
Head of web marketing
Point of sale managerCost of training for the year 2021-2022Cost of training: € 12,500 (single price: French and international students, employees, self-employed, job seekers)
Application fees: 50 € will be requested from candidates for the study of their applicationAdded to this is:The Student and Campus Life Contribution (CVEC), in the amount of € 91, by logging into the dedicated platform.
The entry fee of € 575 to the Alumni EM Normandie Association, which gives you access to all of the association's services and the status of life member (not compulsory).FundingDifferent possibilities are offered to students for the financing of their studies:Grants: higher education, regions, travel or internship grants.
Bank loans: agreements between EM Normandie and partner banks.
Paid student jobs offered by the Jobs Service and Junior Enterprise associations.