Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.
Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.
Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.
|12 Core Courses||24 credits|
|3 Specialization Courses in Asian Management||6 credits|
|9 electives||18 credits|
These requirements are valid for all students starting in October 2018 or later. Students starting prior to October 2018 are required to complete 26 courses consisting of the same requirements above plus 2 electives. Enrolled students can refer to the Student Guide for the correct program requirements. The relevant courses are subject to change and availability.
Courses in Digital Marketing
- MAR5501 - Social Media and Online Communities (2)
- MAR5502 - Digital Business Marketing (2)
- MAR5503 - e-Commerce and Online Sales (2)
- MAR5504 - Digital Business Innovation (2)
- MAR5505 - Digital Marketing Strategies (2)
- MAR5109 - Comprehensive Cases in Digital Marketing (2)
- MAR5209 - Graduate Research Project in Digital Marketing (2)
Courses are available in various formats, including daytime courses between 8.30 and 18.30, seminar courses with visiting professors on consecutive days, online courses available 24/7, and at certain campuses also evening courses from 19.00 to 22.00 and weekend courses on Saturdays, or any combination in a blended format. Courses are scheduled typically in sessions of 3 hours each. Connect with an admissions advisor, or refer to the course planning once enrolled to find out more about course availability in specific formats throughout the academic year.
Global study trip
Each academic year, students from all campuses in Europe, as well as students from our academic partners can join our Global Study Trip to Tokyo, Japan. The weeklong trip is packed with cultural excursions, company visits, social activities and an Asian Management seminar.
Our Admissions Department applies a rolling admissions process and does not set deadlines to submit applications because of the multiple starting dates available. Applications are reviewed continuously throughout the year. Only in case, a student visa is required do we recommend to apply 1-3 months prior to the intended starting date.
Students should be fluent in English and have obtained a Bachelor degree (or equivalent). Refer to the application process for further details on the recommended English language levels.
Degrees with 180 European credits or 120 American semester credits are considered equivalent. Other degrees can be submitted along with your application for review by our Admissions Department. No distinction is made between academic or professional Bachelor degrees.
Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master foundation program in order to be fully prepared for our graduate programs.
Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses.
Master programs consist of 60 European credits, equivalent to 40 American semester credits. Courses are assigned a number of credits, indicating the estimated workload. Each credit equals up to 30 learning hours, including contact hours, exam hours, self-study hours and group-study hours. Contact hours vary depending on total student enrollments per course. The workload of a typical full-time graduate student amounts to 20 credits and 600 learning hours per quarter, for a total of 60 credits and 1800 learning hours.
Upon successful completion of the study program students receive an international private Master in International Management (MIM)degree awarded by the school's headquarters in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned.
Students who achieve a certain GPA (Grade Point Average, or the weighted average of all grades earned, calculated on a 4.0 scale), will have their academic honors listed on the academic transcript issued together with the diploma.
This school offers programs in:
Last updated June 28, 2018