The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications and to assess the effect thereof in the holistic context of marketing management.
A student who is in possession of a BCom Honours qualification in Marketing Management on NQF Level 7 or 8 may apply for admission to this qualification. The Dean of the Faculty of Management may refuse a student admission to the Master’s qualification if of the opinion that the student’s academic background is insufficient for the proposed studies.
Duration of programme
- Full-time: 1-year minimum, 2 years maximum
- Part-time: 2 years minimum, 3 years maximum
Name: Prof D Pooe / Tel: +27 (0)11 559 5057 / Email: email@example.com
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Last updated January 25, 2018