The purpose of the MCom in Marketing Management is to develop applied competencies and practical skills in the acquisition, interpretation reflection on, and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications and assess the effect thereof in the holistic context of marketing management.
Reasons for studying at UJ
UJ offers not only a special program called the First Year Experience to help orientate students throughout the first year but we also offer a Senior Student Experience that gears students toward the workplace!
Grab the opportunity to participate in a variety of sports and train alongside Olympians and Paralympians on state-of-the-art pitches, tracks, and fields, or just keep fit by joining one of the gyms on each of our 4 campuses.
Be part of a young, vibrant, and agile university that reflects and adapts easily to our country’s aspirations, while maintaining global relevance through numerous international partnerships.
178 Internationally respected and accepted qualifications.
Join a university that cares enough to have raised over R300 million since the start of 2016 in order to support the Missing Middle Campaign. UJ also ensures that more than 6 000 needy students have two healthy meals per day.
Study in the vibrant City of Gold – the economic hub of South Africa. Join a vibrant, cosmopolitan, progressive group of students and academics on their way to re-imagining the future!
UJ offers an amazing on-campus experience whether you live in one of UJ’s residences, belong to a day house, or whether you just want to socialize at the Student Centres on all campuses.
We ensure the health, safety, and security of all our students through our own on-campus health services and UJ Protection Services.
Did you know that during the first five years of UJ’s existence it doubled its targeted research output and to this day, continues to break records!