The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications and to assess the effect thereof in the holistic context of marketing management.

Admission requirements

A student who is in possession of a BCom Honours qualification in Marketing Management on NQF Level 7 or 8 may apply for admission to this qualification. The Dean of the Faculty of Management may refuse a student admission to the Master’s qualification if of the opinion that the student’s academic background is insufficient for the proposed studies.

Duration of programme

  • Full-time: 1-year minimum, 2 years maximum
  • Part-time: 2 years minimum, 3 years maximum

Contact details

Name: Prof D Pooe / Tel: +27 (0)11 559 5057 / Email:

Registration and Start Dates

Registration starts in January and lectures in February for both Undergraduate and Postgraduate course work programmes.

All research programmes for Masters and PhD can register throughout the year.

End Date: Academic starts in January and ends in December. Programme deadline is determined by the duration of the programme.

Program taught in:
  • English

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Last updated August 7, 2019
This course is Campus based
Start Date
Jan 2020
1 - 3 years
3,500 USD
Tuition estimate per year | Accommodation estimate: USD 2500 per year
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Start Date
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