A pedagogy through action at the service of acquiring your skills

The skill blocks

Specialized MBA programs are organized around skill blocks devoted to the core disciplines of management and economic affairs.

The modules of courses are organized according to a pedagogical progression defined from the objectives of skills to acquire.

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Develop marketing and marketing strategy

Define the company's positioning, identify potential markets, evaluate business performance and determine business objectives.

Implement and manage the sales and marketing strategy

Build and conduct commercial policy, develop commercial action plans, evaluate the financial impact of the strategy.

Promote and drive innovation policy

Build and develop the innovation strategy, evaluate innovation approaches, communicate on innovation.

Manage and animate sales teams

Define organization, practice team management, recruit and support employees.

Represent the company

Conduct a CSR approach, piloting the company's social media communication strategy.

Main Teaching Units
  • Business Development
  • Marketing strategy
  • Evolution of Business Models
  • Value Chain Management Innovation
  • Project Management

Experiential Pedagogy
The acquisition of skills is part of practical and real situations. Role plays, management simulation, consulting missions, expertises ... are linked over the two years to enable you to transform knowledge into skills.

The certification
The skills certification framework is based on professional practices (role plays, real cases, case studies, professional files) and is validated by juries composed of professionals and teachers.
Level I professional certification is by skill block.

Digital Learning
Original courses IDRAC Business School , created by our academic departments composed of video capsules, quizzes, social learning, appointments in virtual classroom ... Accompaniment by a faculty member to allow you a perfect mastery of knowledge and skills.

Business

3 Courses - 2 Rhythms

Student path

Initial

Company course

alternation

International Course

Initial

8 to 12 months (over two years) of full-time internship

Type of possible contracts:

  • Professional contract
  • Learning contract
  • Internship agreement
  • CPEE: Enterprise-School Partnership Agreement
Study Abroad in 4th year (second semester)
Choose to live your training full time so you can fully immerse yourself in the business life in April. It allows students to have a job next door.

The alternating rhythm allows us to learn a lot about life in the company and to deepen know-how and know how to be such as patience, taking back, adaptability, common sense, diplomacy ... It's also putting into practice what you learn in school on a daily basis.

Asma - In professionalization contract at Dimo France

Northumbria in 5th year

Live a high level academic experience while opening you to intercultural dimensions.

Business Engineering

Manage the development and drive the business strategy of the company

skills

  • Animate a network of influence.
  • Define a content strategy.
  • Develop your emotional and collective intelligence skills.
  • Manage and develop key accounts.
  • Acquire a result culture to achieve and develop.
  • Understand the commercial policy.
  • Develop your relational qualities: ability to motivate, ability to adapt, empathy, know how to communicate.

Goal

Acquire the essential know-how that will ensure the commercial development of the company and manage a powerful sales force.

Teaching modules

Networks

  • Networks for business development
  • Create, animate and use your network
  • Economic intelligence

Soft Skills

  • Emotional intelligence
  • Collective intelligence

Management

  • The digital business relationship
  • Remote management tools
  • Sales force automation

Development

  • Key account development
  • Development and steering of projects abroad

Professional background and trades

  • Head of Sector (s)
  • Product Manager (s)
  • Regional Sales Manager
  • Head of sales
  • Account Manager
  • Key account manager

Tuition fees

For integration in 1st year in September 2019

  • Initial: 9030 €
  • Study abroad Zone 1: 9830 €
  • Study abroad Zone 2: 10830 €
  • Study abroad Zone 3: 11830 €
  • Cost of contest: 95 €

For integration in 2nd year in September 2019

  • Initial: 9786 €
  • Cost of contest: 95 €
Program taught in:
French

See 5 more programs offered by IDRAC Business School »

Last updated April 21, 2019
This course is Campus based
Start Date
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Sep 2, 2019
Duration
8 - 24 months
Full-time
Price
9,030 EUR
For integration in 1st year in September 2019 (initial)
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