Master of Arts Program in Miami USA

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Miami is the county seat of Miami-Dade County, situated on the Atlantic Coast in southern Florida. Miami is ranked seventh in the whole United States when we talk about the enrollment of students per capita. Miami is also known profit and nonprofit professional programs.

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MA in Fashion & Luxury Brand Management

Istituto Marangoni - Miami
Campus September 2019 USA Miami

The Master of Arts (MA) program in Fashion & Luxury Brand Management aims to provide in-depth knowledge of management and branding, specifically for the fashion and luxury goods industries. [+]

About

The task of the brand manager is not only to attract and retain consumers but also to improve the practical and organizational management of a brand within the fashion organization – this course addresses both areas; luxury branding together with business management and organization skills.

Participants learn how to adapt communication, marketing and promotional techniques to reach goals and sales targets, and fully apply the key strategies of luxury businesses. As well as concentrating on the intangible elements: customer relationships, the impact of social media and the consumer ‘experience’, the course makes a critical analysis of the more tangible elements of branding; product attributes (quality, features, and design), and the difference between brand image and brand identity, packaging and labeling.... [-]