Masters of Arts
Switzerland Lugano

View all MA Programs in Tourism 2019 in Lugano in Switzerland

Tourism studies are suited for those who are traveling experts, have a passion for culture or for anyone who would like to plan and conduct quality tours. Many aspects are involved in the tourism industry, and topics could cover tourism marketing strategies, leisure management and event management.

Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.

Lugano is located in Italian speaking part of Switzerland. Around 64% of the population has higher education and there are universities and institutes specialized mostly in informatics, communication, artificial intelligence, computing etc. Art and design schools are also available, along with international programs.

Request Information Master of Art Degrees in Tourism in Lugano in Switzerland 2019

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1 Results in Tourism, Lugano

Study type
USI Università della Svizzera italiana

The Master in International Tourism seeks to respond to this challenge and offers a program that goes beyond the limited focus of professional masters courses, proposing ... [+]

Having developed very rapidly in recent decades, international tourism has become one of the world economy's major industries.

In 2012 international tourism hit a record high as for the first time more than one billion tourists traveled internationally within one single year. According to the World Tourism Organization (UNWTO), the tourism and hospitality industry is generating 9% of the global GDP and approximately 10% of total world employment.

Yet, managing international tourism demands a serious commitment: it is challenging and one must take into account a variety of different economies, institutions, legal systems, languages, and cultures. To strike a fair balance between the various elements at play - the tourist industry, the tourist, the local community, the environment - entrepreneurs and operators need to have an excellent grasp of several (even fairly disparate) disciplines, highly professional skills, a strategic and essential view of phenomena, with a strong sense of responsibility.... [-]

Switzerland Lugano
September 2019
4 semesters