Public Relations PR is a multidisciplinary field that combines marketing, advertising and other communicative efforts. Generally, the goal of the public relations programs and courses is to help students understand how to assist individuals and businesses in connecting with the media, a particular market or the community-at-large.

The United Arab Emirates is a federation of seven emirates on the eastern side of the Arabian peninsula, at the entrance to the Persian Gulf. Much of the work force in the UAE are foreign expatriates - hence the country's population makeup being so diverse, with Emirati citizens being a minority in their own country.

An MA is a master’s degree awarded to students that have completed a program studying humanities or fine arts subjects such as history, communications, philosophy, theology or English. A Master of Arts degree typically requires coursework, research and written examinations.