Page 2 of 4, 56 MA Programs in Marketing in Europe for 2024

Whatever channel you choose, Digital Marketing covers everything you need to know about winning over your target audience. With this 120 ECTS Master's degree, you will expand your skills and explore results-driven marketing mainstays, such as performance marketing and digital analytics. Develop your technical skills, but also creative thinking, agile work methods and other tools that will help you build a multi-channel, holistic approach to online marketing. Enhance your marketing toolbox by specialising in areas that match your passion through elective courses.

IU's M.A. in Marketing Management combines theory and practical knowledge to help you sharpen your expertise in the field of communications management. You'll learn how to evaluate data using various digital analytics, fine-tune search engine marketing, effectively communicate, and grow your online presence.

In digital times, the rules of the game are constantly changing, so innovation is at the core of your studies: what processes, methods and techniques do I need to know? How can brands and products be meaningfully renewed? And how do I reach target groups in the digital space?

The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word.

Thanks to a strong practical emphasis, this Master in Digital Marketing prepares you for the new online marketing world. You will learn how to draft digital marketing strategies, plan cross-media online campaigns, use marketing analytics to derive suitable measures from large data sets, and use new online marketing tools such as chatbots, voice search, AI, or podcasts. You will learn in English and your studies will also include a semester abroad.

In the Marketing Management Master you will learn how to stringently derive promising marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner. The program has a high practical emphasis and includes a semester abroad at one of ISM's over 190 partner universities.

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods...

To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of the School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.

This two-year Master of Arts in Economic Policy in Global Markets program focuses on economic policy in the context of global markets. Its main goal is to give students sound foundations in economics, an understanding of the economic policy process, and to provide them with the analytical ability to evaluate economic policies at the macro and micro level. 

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations. Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business.

Our MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

This course;supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

Our courses are designed to allow you to tailor your Program of study to your academic interests and career aspirations. You’ll take a mix of taught modules (core and optional) and complete a major dissertation/consultancy project.

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.