A master's degree is a postgraduate academic degree. A master's degree prepares students to lead or manage. A master's degree also prepares a person for a range of pursuits through specialized study of a field.
The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.
Contact Schools Directly - Compare 32 Master of Art Degrees in Marketing 2018
With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]
Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]
This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]
Master of Arts - Brand Strategy
This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.
Curtis YOUNGMentor of the Brand Strategy Program
Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]
On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]
The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. Overview [+]
The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.
This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture. ... [-]
Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]
Duration: 1 year / 2 years Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications.
Key Disciplines Covered:Communication Strategy Digital Marketing and Advertising Market Research Advertising on Internet Search Engines
The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability.... [-]
This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing. If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you. This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place. [+]
Aims of this programme:To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets To foster a creative and systematic approach to problem-solving in the area of strategic marketing To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems. Content Strategic Marketing Management (15 credits) Customer and Market Dynamics (15 credits) Foundations of Scholarship (15 credits) Influence, Leadership and Personal Development (15 credits) Contemporary Issues in Marketing (15 credits) Marketing Practice (15 credits) Research Methods (15 credits) Research Dissertation (45 credits) Two 15-credit options from: Global Marketing Management; Relationship and Interactive Marketing;Marketing and Marketing Communication Consultancy; Marketing Communication;Strategic Brand Management (30 credits) [-]
This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK). [+]
This Masters degree gives you the opportunity to study in two European countries and achieve two Master's awards within one year. Take advantage of the leading management and digital expertise at ESCEM School of Business and Management (France) and University of Greenwich's Business School (UK).
As part of this programme, you will also undertake a work placement which will equip you with essential skills necessary for your future career.
You will strengthen your intercultural competence, learn how to develop integrated communications strategies, and benefit from both institutions' extensive networks.
This course is designed to provide graduates and professionally qualified managers with understandings of key aspects of marketing communications and the necessary skills to research, assess and evaluate aspects of the communications mix.... [-]
On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. [+]
This course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. [+]
Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. [+]
This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]
Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]
MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]
The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word. [+]