MA Programs in Marketing

Compare 51 Masters of Arts in Marketing

Marketing

A Master of Arts (MA) is an advanced degree that many students pursue to gain specialized skills that will help them in the workplace. There are a variety of different programs that students can choose from. Most of the time, you will need to apply for a program that relates to your undergraduate degree.

What is an MA in Marketing? This is an MA program for students who have backgrounds in study areas such as business, strategy, psychology, sociology, research, broadcasting, publication, publicity, distribution, ethics, service, and other subjects. The goal of this type of program is to build on your business knowledge. You will learn key concepts related to marketing including activation, effectiveness, segmentation, dominance, service, pricing, brand management, retail, and more. Also, when you pursue this course of study, you can specialize in an area that relates to your career goals. There are programs for social media, international marketing, publicity, sales management, interactive marketing, and more.

There are several benefits to receiving a Masters in Management. The most obvious is advancement in your career. In addition, many graduates find that they perform better on the job because of the tools they learn while they are in school.

The cost of attending school varies depending on the program you choose. Potential students who want to know more about the price should research the admissions fees charged by the program they are interested in attending.

Upon graduation, you will be qualified to work in marketing jobs for different companies. It is common for marketing grads to work in high-level marketing positions. Some even move on to become Directors and Vice Presidents within their companies.

 

If you are interested in receiving your MA in Marketing, it is important to research the different programs online. Once you find one that best meets your needs, you can apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Part-time MA in Digital Management

Hyper Island - UK
Online & Campus Combined Part time 15 months September 2017 United Kingdom London Manchester Singapore Sweden Stockholm USA East New York + 6 more

The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. [+]

MA Degrees in Marketing. The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. Learn how to kickstart digital innovation, build effective teams, manage complex tech-driven projects, and transform businesses. This university accredited program is designed and delivered in close partnership with industry experts. Enhance your skills You'll learn how to apply design thinking to solve problems, how to harness emerging digital technologies, how to transform existing businesses, and how to manage innovation processes. Make better decisions You'll collaborate with peers and professionals on real business challenges in a range of practical projects. That will help you to develop the skills that leaders need to make good strategic decisions. Study whilst working You'll apply the things you learn directly in your business or organisation. This Part-Time program is designed to meet the time pressures and learning needs of busy professionals. What you’ll learn The program has five practical group projects, and one independent research project. Industry experts lead the practical projects. You will learn through a range of interactive talks, hands-on workshops, team challenges, and deep reflection. The average time commitment is 1.5 days per week which will include campus days in London, independent work, and research in your workplace. Learn by doing We challenge you to grow personally and professionally by introducing new ways of thinking and learning. Our methodology focuses on... [-]

Master of Arts in International Management - Marketing Specialization

New European College
Campus Full time 4 semesters October 2017 Germany Munich

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]

The Master of Arts (MA) in International Management is a 4 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace. All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a PhD program in the future. With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments. ... [-]

MA in Marketing Communications

University of Westminster, Westminster Business School
Campus Full time Part time 1 year September 2017 United Kingdom London + 1 more

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. [+]

MA Degrees in Marketing. Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute. Course content The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice. A highlight for many students are the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments. Modules The following modules are indicative of what you will study on this course. Year long module Contemporary Issues in Marketing Communications In this module you will come to understand the nature of learning and how you best learn. You will reflect on your progress and development throughout the course, helping you to generate a personal development plan. You will discuss current thinking in... [-]

MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time 1 year United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and management approaches to PR, and examine... [-]

MA Marketing and Advertising: Communications & PR

Marbella International University Centre
Campus Full time 1 year October 2017 Spain Málaga

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]

MA Degrees in Marketing. Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. Duration: 1 year Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications. Key Disciplines Covered: Communication Strategy Digital Marketing and Advertising Market Research Advertising on Internet Search Engines The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability. These professionals will be able to adapt to an ever-changing market, identifying needs and providing tangible solutions through marketing, branding and advertising products and services. Career Opportunities Upon completion of the Marketing & Advertising MA, graduates will be skilled, creative, problem solving, decision-making professionals able to pursue careers in the following fields: PR & Communications Press Management Marketing Management Digital Marketing Product and Brand Management Campaign coordination Advertising Lecturer Entry Requirements Rolling Admission - We receive and process applications on an ongoing basis as they are sent in. Entry Requirements: 4 Year Bachelor Degree* or... [-]

MA Fashion Marketing

Nottingham Trent University: School of Art & Design
Campus Full time Part time 1 - 2 years September 2017 United Kingdom Nottingham + 1 more

This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. [+]

MA Fashion Marketing This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. Our MA Fashion Marketing sits in a suite with the following courses: MA International Fashion Management MA Fashion Communications MA Luxury Fashion Brand Management. You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes. Key features Study on a full-time or part-time basis. Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus. Select from a range of possible outputs to reflect career aspirations or to support a business start-up. Go on study trips to international fashion capitals. Benefit from industry speakers such as international brand managers and fashion specialists. Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design. Prepare for further postgraduate study such as MPhil or PhD. Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. How you’re taught Teaching and learning experiences will include: lectures seminars workshops individual and group tutorials peer group activities presentations directed... [-]

Master of Arts in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam + 12 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

MA Degrees in Marketing. CORE COURSES IN MARKETING MANAGEMENT Level 500 GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending... [-]

Master of Arts - Brand Strategy

Sup de Pub
Campus Full time September 2017 France Paris United Kingdom London USA Chicago + 3 more

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]

Master of Arts - Brand Strategy

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.

Curtis YOUNGMentor of the Brand Strategy Program

Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]


Master of Arts in Marketing

International Black Sea University
Campus Full time 2 years August 2017 Georgia Tbilisi

MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]

MA Degrees in Marketing. With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support; Language of Instruction: English Programme Duration: 2 years (120 ECTS) Awarded Qualification: Master of Business Administration in Marketing Tuition fee for Georgian citizens: 4500 GEL Tuition fee for international students: 3000 USD Student’s exchange MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. Career Opportunities A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of market economy and competitive environment. Admission to the Programme A person is admitted to the programme if: He/she holds a BA or its equivalent diploma Passes B Type test of Unified National Exams for Masters (for Georgian citizens) Passes the university internal exams in specialty and English language Those candidates who have international English language certificate... [-]

Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time 4 semesters October 2017 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

Master in Global Sales and Marketing Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies. The language of tuition is ENGLISH. The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management. Information Degree: Master of Arts in Business (MA) Duration: 4 semesters (120 ECTS) Annual intake: 35 Organisation: full-time (from wednesday till saturday, allows additional part time work activities); part-time (Friday afternoon and Saturday + one intensive week per year) Admission requirements: Completed Bachelor's or Master's degree with economics and English background. Application: Online by 30th June at the latest. As Non-European Citizen deadline is March 31st! Language of tuition: 100 % English Admission procedures: Interview, Case study, tests Compulsory semester abroad: Opportunity to study at one of our partner universities during the 2nd semester. For the best students we also offer several double degree opportunities. Sales and Sales Management You will be able to conceptualize, evaluate, push forward and control... [-]

MA in Marketing Communication (Research)

University of Johannesburg
Campus Full time 2 years February 2018 South Africa Johannesburg

A dissertation on a theme from the field of Marketing Communication providing evidence of the critical sense and research capability of the candidate is required. A research article that is suitable for publication is also required. [+]

MA Degrees in Marketing. A dissertation on a theme from the field of Marketing Communication providing evidence of the critical sense and research capability of the candidate is required. A research article that is suitable for publication is also required. Admission requirements An Honours Degree in Communication is required, with a minimum average of 65%. The closing date for applications for this Degree is 31 October of the preceding year for the first semester and 30 April of the same year for the second semester. Contact details Name: Ms Andrea Crystal Tel: 011 559 2574 / Email: acrystal@uj.ac.za [-]

MA in Business and Management (Marketing)

Bath Spa University
Campus Full time Part time 12 - 32 months September 2017 United Kingdom Bath + 1 more

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]

Specialise in international business studying this Bath Business School MA. Provides a solid foundation in business, combined with a named specialism in Marketing. Equips you with commercial acumen, knowledge, business and professional skills necessary to succeed. Prepares you to flourish in senior roles in the global business environment. Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. Prior work experience and a first degree in Business and Management are not essential; we explore fundamental principles of business and management with a focus on your employability. Overview At an advanced level, you’ll study of a range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You’ll specialise by studying and researching within the field of international business. Expect to enhance your academic research skills and practical management skills. You’ll need these in order to manage human resources, use complex organisational systems and face the challenging issues affecting business in a rigorous, pragmatic and effective manner. While independent study is key at Master’s level, Bath Spa University is a leading, teaching-focussed University, so we support you throughout your degree. You’ll learn through lectures, seminars, practical workshops, assessments, guided study and individual and group tutorials with your lecturers. We make significant use of real-life case studies and examples, enlivening, enriching and contextualising your learning, and bring in external industry speakers wherever possible. Opportunities... [-]

MA in Luxury Brand Management

Goldsmiths, University of London
Campus Full time Part time 1 - 2 years August 2017 United Kingdom London + 1 more

The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. [+]

MA Degrees in Marketing. The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas. The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths. Skills & careers Skills This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia. Careers This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and... [-]

Master of Arts in Global Communication

The George Washington University - Elliott School Of International Affairs
Campus Full time Part time 2 years September 2017 USA District of Columbia + 1 more

The M.A. in Global Communication helps students understand the complex global information environment; its implications for governance, security, and business; and how to communicate effectively to global audiences. [+]

As the world has become increasingly interconnected, American and international policymakers have rediscovered the crucial importance of communicating with foreign publics, understanding international media and public opinion, and finding new and better ways to exercise “Smart Power” abroad. Offered jointly by GW’s Elliott School of International Affairs and the Columbian College of Arts and Sciences’ School of Media and Public Affairs (SMPA), the M.A. in Global Communication helps students understand the complex global information environment; its implications for governance, security, and business; and how to communicate effectively to global audiences. Is this program for you? The Global Communication program is ideal for those seeking to navigate the global information environment. The program is particularly attractive to students interested in, among other things: learning how to design effective advocacy and information campaigns around issues ranging from public health to national security; understanding the intersection between media, foreign affairs, and public opinion; and those interested in careers in public diplomacy and other forms of advocacy communication. [-]

MA Advertising

University of the Arts London
Campus Full time 15 months September 2017 United Kingdom London

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. [+]

MA Degrees in Marketing. By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. You will be encouraged to develop your creativity, produce dynamic and persuasive work, and gain an in-depth critical insight into advertising and its role in shaping society and culture. REASONS TO APPLY MA Advertising builds on the outstanding reputation and award-winning success of our undergraduate BA (Hons) Advertising programme. Gain in-depth knowledge and a high-level of professional skills to develop, implement and evaluate a wide range of advertising activities. Explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers. The course features a guest lecture series delivered by industry experts, academics and practitioners from the highest levels of the advertising industry. Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses from delivered by experts across the creative industries. CONTENT MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry. This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations... [-]