A Master of Arts (MA) is an advanced degree that many students pursue to gain specialized skills that will help them in the workplace. There are a variety of different programs that students can choose from. Most of the time, you will need to apply for a program that relates to your undergraduate degree.
What is an MA in Marketing? This is an MA program for students who have backgrounds in study areas such as business, strategy, psychology, sociology, research, broadcasting, publication, publicity, distribution, ethics, service, and other subjects. The goal of this type of program is to build on your business knowledge. You will learn key concepts related to marketing including activation, effectiveness, segmentation, dominance, service, pricing, brand management, retail, and more. Also, when you pursue this course of study, you can specialize in an area that relates to your career goals. There are programs for social media, international marketing, publicity, sales management, interactive marketing, and more.
There are several benefits to receiving a Masters in Management. The most obvious is advancement in your career. In addition, many graduates find that they perform better on the job because of the tools they learn while they are in school.
The cost of attending school varies depending on the program you choose. Potential students who want to know more about the price should research the admissions fees charged by the program they are interested in attending.
Upon graduation, you will be qualified to work in marketing jobs for different companies. It is common for marketing grads to work in high-level marketing positions. Some even move on to become Directors and Vice Presidents within their companies.
If you are interested in receiving your MA in Marketing, it is important to research the different programs online. Once you find one that best meets your needs, you can apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
The MA in Digital Management will give you the skills and knowledge you need to drive change in a digital world. You will study whilst working and apply the insights and learnings to develop disruptive business solutions. [+]
With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]
Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies, and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. [+]
This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]
Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]
This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. [+]
The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]
This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]
Master of Arts - Brand Strategy
This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.
Curtis YOUNGMentor of the Brand Strategy Program
Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]
MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]
Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]
A dissertation on a theme from the field of Marketing Communication providing evidence of the critical sense and research capability of the candidate is required. A research article that is suitable for publication is also required. [+]
Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]
The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry. [+]
The M.A. in Global Communication helps students understand the complex global information environment; its implications for governance, security, and business; and how to communicate effectively to global audiences. [+]
By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. [+]