MA Programs in Marketing

Compare 54 Masters of Arts in Marketing

Marketing

A Master of Arts (MA) is an advanced degree that many students pursue to gain specialized skills that will help them in the workplace. There are a variety of different programs that students can choose from. Most of the time, you will need to apply for a program that relates to your undergraduate degree.

What is an MA in Marketing? This is an MA program for students who have backgrounds in study areas such as business, strategy, psychology, sociology, research, broadcasting, publication, publicity, distribution, ethics, service, and other subjects. The goal of this type of program is to build on your business knowledge. You will learn key concepts related to marketing including activation, effectiveness, segmentation, dominance, service, pricing, brand management, retail, and more. Also, when you pursue this course of study, you can specialize in an area that relates to your career goals. There are programs for social media, international marketing, publicity, sales management, interactive marketing, and more.

There are several benefits to receiving a Masters in Management. The most obvious is advancement in your career. In addition, many graduates find that they perform better on the job because of the tools they learn while they are in school.

The cost of attending school varies depending on the program you choose. Potential students who want to know more about the price should research the admissions fees charged by the program they are interested in attending.

Upon graduation, you will be qualified to work in marketing jobs for different companies. It is common for marketing grads to work in high-level marketing positions. Some even move on to become Directors and Vice Presidents within their companies.

 

If you are interested in receiving your MA in Marketing, it is important to research the different programs online. Once you find one that best meets your needs, you can apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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M.A. Advertising and Marketing Communications

Webster University
Campus Full time 18 - 24 months August 2017 USA Saint Louis

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. [+]

MA Degrees in Marketing. M.A. Advertising and Marketing Communications The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers. Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications. Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising. Learning Outcomes Successful graduates of this program will be able to: Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective. Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals. Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies. Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals. Distinguish the influences of culture and international... [-]

MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time 1 year United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and management approaches to PR, and examine... [-]

Master in International Management - Marketing (for EU students)

IUBH School of Business and Management (for EU students)
Campus Full time 4 semesters October 2017 Germany Bad Honnef Berlin + 1 more

Over four semesters, the consecutive Master International Management - Marketing prepares you to work in marketing management roles in internationally operating organisations... [+]

MA Degrees in Marketing. You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company. With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment. Focus on International Marketing Management By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing major builds your understanding of the sales and marketing issues of international organisations. You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills. Programme information Education Language of instruction is English Specialisation: International Marketing Courses to improve soft skills, leadership and negotiation skills Outstanding Teaching and Individual Attention a global and accomplished faculty that shares knowledge and experience with students intensive work in small groups (around 20 students) with an international profile Practice-Oriented Through and Through academic knowledge is put to work in case studies, projects and hands-on research real-life experience through guest lectures, company presentations, company projects... [-]

MA Fashion Marketing

Nottingham Trent University: School of Art & Design
Campus Full time Part time 1 - 2 years September 2017 United Kingdom Nottingham + 1 more

This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. [+]

MA Fashion Marketing This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. Our MA Fashion Marketing sits in a suite with the following courses: MA International Fashion Management MA Fashion Communications MA Luxury Fashion Brand Management. You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes. Key features Study on a full-time or part-time basis. Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus. Select from a range of possible outputs to reflect career aspirations or to support a business start-up. Go on study trips to international fashion capitals. Benefit from industry speakers such as international brand managers and fashion specialists. Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design. Prepare for further postgraduate study such as MPhil or PhD. Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. How you’re taught Teaching and learning experiences will include: lectures seminars workshops individual and group tutorials peer group activities presentations directed... [-]

Master of Arts in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam + 12 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

MA Degrees in Marketing. CORE COURSES IN MARKETING MANAGEMENT Level 500 GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending... [-]

Master of Arts in Marketing

International Black Sea University
Campus Full time 2 years August 2017 Georgia Tbilisi

MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]

With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support; Language of Instruction: English Programme Duration: 2 years (120 ECTS) Awarded Qualification: Master of Business Administration in Marketing Tuition fee for Georgian citizens: 4500 GEL Tuition fee for international students: 3000 USD Student’s exchange MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. Career Opportunities A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of market economy and competitive environment. Admission to the Programme A person is admitted to the programme if: He/she holds a BA or its equivalent diploma Passes B Type test of Unified National Exams for Masters (for Georgian citizens) Passes the university internal exams in specialty and English language Those candidates who have international English language certificate equivalent to B2 level... [-]

MA Digital Marketing

Coventry University
Campus Full time 1 year September 2017 United Kingdom Coventry

Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world. [+]

MA Degrees in Marketing. This course starts in September 2017. Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world. WHY CHOOSE THIS COURSE? The Digital Marketing MA degree provides a programme of study to equip you with the theoretical knowledge, intellectual frameworks and the practical skills required by today’s organisations to succeed in the management of their online presence. The programme deals with how to manage social media, understanding consumers in the digital domain, building online communities, web design, and analysis, creating and implementing digital campaigns. Organisations are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their customers. This enables organisations to better understand their customers, create online word of mouth and reduce operational costs by using the, often free, platforms. Students will analyse the latest web designing software, practice web platforms and blogging techniques in order to develop their skills in manipulating new media for marketing and advertising applications using the DigiComm lab. The course also aims to equip you with knowledge of the applied techniques of digital marketing, and an understanding of the development and direction of social media. The programme should appeal to students interested in increasing both their understanding of digital marketing in general and the strategic use of social media. It provides... [-]

MA Marketing and Advertising: Communications & PR

Marbella International University Centre
Campus Full time 1 year October 2017 Spain Málaga

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. Duration: 1 year Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications. Key Disciplines Covered: Communication Strategy Digital Marketing and Advertising Market Research Advertising on Internet Search Engines The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability. These professionals will be able to adapt to an ever-changing market, identifying needs and providing tangible solutions through marketing, branding and advertising products and services. Career Opportunities Upon completion of the Marketing & Advertising MA, graduates will be skilled, creative, problem solving, decision-making professionals able to pursue careers in the following fields: PR & Communications Press Management Marketing Management Digital Marketing Product and Brand Management Campaign coordination Advertising Lecturer Entry Requirements Rolling Admission - We receive and process applications on an ongoing basis as they are sent in. Entry Requirements: 4 Year Bachelor Degree* or equivalent from a national... [-]

Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time 4 semesters October 2017 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

MA Degrees in Marketing. Master in Global Sales and Marketing Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies. The language of tuition is ENGLISH. The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management. Information Degree: Master of Arts in Business (MA) Duration: 4 semesters (120 ECTS) Annual intake: 35 Organisation: full-time (from wednesday till saturday, allows additional part time work activities); part-time (Friday afternoon and Saturday + one intensive week per year) Admission requirements: Completed Bachelor's or Master's degree with economics and English background. Application: Online by 30th June at the latest. As Non-European Citizen deadline is March 31st! Language of tuition: 100 % English Admission procedures: Interview, Case study, tests Compulsory semester abroad: Opportunity to study at one of our partner universities during the 2nd semester. For the best students we also offer several double degree opportunities. Sales and Sales Management You will be able to conceptualize, evaluate,... [-]

Master of Arts in International Brand Management

Brand Academy – University of Applied Sciences
Campus Full time 4 semesters October 2017 Germany Hamburg

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. The course will therefore be taught in English. Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers. Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business? Then you’ve come to the right place. Take the first step in your global career with the Brand Academy Master’s course. HOW TO KICK-START YOUR CAREER? Build the foundations of a successful and exciting global career and develop an international outlook with our new Master of International Brand Management course. This two year course delivered by the Brand Academy provides unparalleled exposure to Western and Eastern ways of doing business. Power your learning in a unique combination of core and elective courses, taught in English and in an exclusive setting. Collaborating with well-known companies, you will experience business in the classroom and on international projects across different business branches and product categories. CAREER OPPORTUNITIES Students who've completed their studies at Brand Academy University of Applied... [-]

MA Advertising, Branding and Communication

UWL University of West London
Campus Full time Part time 1 year September 2017 United Kingdom London + 1 more

On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. [+]

MA Degrees in Marketing. On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career. Whether a brand designer, account handler, graphic communication designer or idea strategist we will engage you in professional design and advertising teams competing for the UWL Design team of the year and UWL Designer of the year award ready to make your mark in the demanding worlds of branding, advertising and communication design. MA Advertising, Branding and Communication (ABC) has been created to deliver in depth real time real world real value education. What does that mean? Students working industry hours, industry pace workloads, industry projects and internships. All Master students are eligible to compete for the UWL Design team of the year, UWL Designer of the year, Design Manager of the year and UWL Film of the year awards ready to make your mark in the demanding worlds of branding, advertising and communication design. Through the carefully designed modules you will explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands. This will enable you to apply management and design thinking to support organisations to compete in the growing global markets... [-]

MA Integrated Marketing Communications

University of Malta
Campus Full time 13 - 13 months October 2017 Malta Valletta

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing. Course delivery starts with each new academic year in October. The course duration extends over twelve months to September of the following calendar year. It is divided into three semesters, with the first two semesters devoted to the taught component of the course while the final third semester is dedicated to independent student research. [+]

The MA in Integrated Marketing Communications (IMC) is a programme of the University of Malta in collaboration with King’s College, University of London. On successful completion of this postgraduate programme students are awarded the MA in IMC from the University of Malta.

The objective of the MA in Integrated Marketing Communication degree is to help participants understand the rapidly evolving world of marketing and communications and to learn how various marketing and communications tools including social media can be combined effectively to meet an organisation’s marketing and communication needs.

The programme is offered under the auspices of the Faculty of Media and Knowledge Sciences of the University of Malta with the participation of a number of international academics in the field from King’s College, University of London. The experienced teaching faculty provide participants with an international perspective of communications and marketing.... [-]


MA in Marketing Communication (Research)

University of Johannesburg
Campus Full time 2 years February 2018 South Africa Johannesburg

A dissertation on a theme from the field of Marketing Communication providing evidence of the critical sense and research capability of the candidate is required. A research article that is suitable for publication is also required. [+]

MA Degrees in Marketing. A dissertation on a theme from the field of Marketing Communication providing evidence of the critical sense and research capability of the candidate is required. A research article that is suitable for publication is also required. Admission requirements An Honours Degree in Communication is required, with a minimum average of 65%. The closing date for applications for this Degree is 31 October of the preceding year for the first semester and 30 April of the same year for the second semester. Contact details Name: Ms Andrea Crystal Tel: 011 559 2574 / Email: acrystal@uj.ac.za [-]

Masters in Marketing Innovation

Stratford College Of Business Management
Campus or Online Full time 6 months October 2017 United Kingdom Telford

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]

MA Marketing and Innovation Top up Entry Requirements: Applicants must hold an apropriate Level 7 Postgraduate Diploma. Evidence of English Language capability at a level equivalent to IELT's 6.5. Other qualifications can be considered on a case by case basis. Minimum Age: 19 years Duration: 6 months Intake Dates: January, April, July and October This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides state of the art, workshops to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to our students. These workshops enhance the student’s understanding of research, methodology and other essential study skills. Qualification Overview Credit Value 60 credits Qualification Level 7 Module Synopsis By the end of the masters in marketing course, you should be able to: Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer... [-]

Master of Arts in Global Communication

The George Washington University - Elliott School Of International Affairs
Campus Full time Part time 2 years September 2017 USA District of Columbia + 1 more

The M.A. in Global Communication helps students understand the complex global information environment; its implications for governance, security, and business; and how to communicate effectively to global audiences. [+]

MA Degrees in Marketing. As the world has become increasingly interconnected, American and international policymakers have rediscovered the crucial importance of communicating with foreign publics, understanding international media and public opinion, and finding new and better ways to exercise “Smart Power” abroad. Offered jointly by GW’s Elliott School of International Affairs and the Columbian College of Arts and Sciences’ School of Media and Public Affairs (SMPA), the M.A. in Global Communication helps students understand the complex global information environment; its implications for governance, security, and business; and how to communicate effectively to global audiences. Is this program for you? The Global Communication program is ideal for those seeking to navigate the global information environment. The program is particularly attractive to students interested in, among other things: learning how to design effective advocacy and information campaigns around issues ranging from public health to national security; understanding the intersection between media, foreign affairs, and public opinion; and those interested in careers in public diplomacy and other forms of advocacy communication. [-]