MA Program in Marketing Studies in USA

Compare MA Degrees in Marketing Studies in USA 2018

Marketing Studies

Masters degrees are more versatile than doctoral qualifications and have a broad range of professional and academic applications. According to the U.S. Department of Education, three types of masters programs exist research, professional, and terminal. The most popular masters degree types are Master of Arts (M.A.) and Master of Science (M.S.) in a mixture of subject fields.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The United States of America is a large country in North America, often referred to as the "USA", the "US", the "United States", "America", or simply "the States". American colleges are funded by "tuition" charged to the student, which is often quite expensive, very commonly reaching into the tens of thousands of dollars per year.

Top Master of Art Programs in Marketing Studies in USA 2018

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M.A. Advertising and Marketing Communications

Webster University
Campus Full time 18 - 24 months August 2018 USA St. Louis

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. [+]

M.A. Advertising and Marketing Communications

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.... [-]


M.A. in Public Relations

Seton Hall University College of Communication and the Arts
Campus Full time 3 - 4 semesters February 2019 USA South Orange

The Master of Arts in Public Relations is an accelerated program focused on theories and skills required in reputation management and effective public relations. Between 2010 and 2020, employment of public relations managers and specialists is expected to grow 21 percent, faster than the average for all occupations. Students in this on-campus program are challenged to evaluate cases, create campaigns, and develop applied research skills. [+]

Overview

The Master of Arts in Public Relations is an accelerated program focused on theories and skills required in reputation management and effective public relations. Between 2010 and 2020, employment of public relations managers and specialists is expected to grow 21 percent, faster than the average for all occupations. Students in this on-campus program are challenged to evaluate cases, create campaigns, and develop applied research skills.

By the Numbers

30 Credit Program 21% Expected Employment Growth 14 Miles from Heart of the Public Relations Industry 18 Research and Teaching Awards Received by Faculty

Curriculum

The M.A. in Public Relations is a 30-credit, on-campus, program focused on the theories and skills required in reputation management and effective public relations. Students are challenged to evaluate cases, create campaigns, and expand their skills and knowledge. The program offers students the opportunity to study advanced concepts, theories, and methods through rigorous coursework designed to prepare students for success in the field. The program offers courses in:... [-]


Master of Arts - Brand Strategy

Sup de Pub
Campus Full time September 2018 USA Chicago

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play. [+]

Master of Arts - Brand Strategy

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course includes several agency visits and two competitions where both strategic thinking and creativity come into play.

Curtis YOUNGMentor of the Brand Strategy Program

Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]


Master of Arts: Communication - Corp Comm & PR

Sacred Heart University
Online & Campus Combined Full time Part time 48 weeks September 2018 USA Fairfield + 1 more

Designed by leaders in the field and members of our advisory board, MACOMM combines classroom learning with hands-on skill development and professional opportunities to prepare students for success in the ever-changing media environment. [+]

‌‌Become a Master Communicator

Powerful stories need powerful storytellers. With concentrations in corporate communication and public relations (CCPR), broadcast and digital journalism (BDJ) and digital multimedia production (DMP) the master’s in communication (MACOMM) program at Sacred Heart University positions its students to stand out as innovative storytellers and content creators in today’s media industry.

Corporate Communication & Public Relations Digital Multimedia Production Broadcast and Digital Journalism‌

Designed by leaders in the field and members of our advisory board, MACOMM combines classroom learning with hands-on skill development and professional opportunities to prepare students for success in the ever-changing media environment. The program is broken into six eight-week modules that offer students a personalized plan of study tailored to their interests and enabling them to master their craft while gaining industry experience. Full-time students finish in one year taking two classes per module while part-time students enroll in one class per module.... [-]


MA in Digital Marketing and Data Analytics

Emerson College
Online Full time Part time 12 - 24 months September 2018 USA Boston + 1 more

Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omnichannel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment. [+]

Program Details

Our expertly designed online curriculum empowers working professionals to advance their careers in the areas of digital marketing and data analytics. According to the U.S. Bureau of Labor Statistics, the demand for advertising and marketing managers will grow by 9% over a 10-year span. With a balanced curriculum of digital-centric marketing and omnichannel customer analytics courses, graduates of the program develop digital and analytic skills that are necessary to compete in today's dynamic insight-driven marketing environment.

You can complete our 32 credit program entirely online. The program curriculum is made up of four classes (16 credits) for Digital Marketing and four classes (16 credits) for Data Analytics. The online environment provides the flexibility to meet the needs of busy working professionals. Students can choose to take between 1-3 classes a semester and can complete the program in as little as 1-year with our accelerated option.... [-]


MA in Public Relations

Emerson College
Campus Full time Part time 1.5 - 3 years September 2018 USA Boston + 1 more

In addition to honing speaking, writing, listening, and negotiating skills, the Public Relations MA program teaches you how to use social media platforms, analytics, and mobile applications so you can effectively reach your audience. [+]

Program Summary

In addition to honing speaking, writing, listening, and negotiating skills, the Public Relations MA program teaches you how to use social media platforms, analytics, and mobile applications so you can effectively reach your audience.

In Demand in Today's Market

In a marketplace flooded with information, every organization wants its message to be heard above the noise. That’s why there is such a high demand for skilled communication professionals who can craft and execute compelling communication strategies. Our graduates of the Public Relations program have pursued careers in a wide variety of industries and occupations. No matter your focus area—pharmaceuticals, health and fitness, political campaigns, entertainment, hospitality, financial services, technology or government organizations—a Public Relations degree will have a sustained value during any economic cycle.... [-]


MA in Strategic Communication for Marketing

Emerson College
Campus Full time Part time September 2018 USA Boston

Our Strategic Communication for Marketing program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide. [+]

Program Details

Our Strategic Communication for Marketing program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide.

As a student in the Strategic Communication for Marketing program, you'll have a chance to:

Conduct research and analyze data to identify marketing challenges and opportunities Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more Customize your program through electives based on your interests and experiences Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served Program Options ... [-]

MFA in Popular Fiction Writing and Publishing

Emerson College
Online Full time Part time 5 - 10 semesters September 2018 USA Boston + 1 more

The MFA in Popular Fiction Writing and Publishing is one of the first online writing programs to prepare students to write professional-level stories and novels in the genres of fantasy, science fiction, horror, mystery, thrillers, and young adult. The program is an opportunity for students to read deeply, think critically, and discuss popular fiction with peers from various professional perspectives. [+]

Why Popular Fiction?

The MFA in Popular Fiction Writing and Publishing is one of the first online writing programs to prepare students to write professional-level stories and novels in the genres of fantasy, science fiction, horror, mystery, thrillers, and young adult. The program is an opportunity for students to read deeply, think critically, and discuss popular fiction with peers from various professional perspectives. Students will strengthen their writing and editing skills and learn contemporary practices for publishing their work or finding and working with literary agents, professional editors, and marketers to bring their vision to a wide readership. The program, which draws on the expertise of writers, literary scholars, and publishers, offers students the unique experience to take creative workshops and literature courses as well as hands-on publishing courses aimed at teaching them how to turn a completed manuscript into a polished, publishable work.... [-]


MA in Publishing and Writing

Emerson College
Campus Full time Part time 1.5 - 3 years September 2018 USA Boston + 1 more

Pursuing a career in publishing? Whether you want to shape the prose of fresh voices as an editor, represent writers as a literary agent, or work with exciting online publications and new media formats, Emerson’s prestigious Master of Arts in Publishing and Writing will help you succeed in this ever-vital, ever-changing field. [+]

About the Program

Pursuing a career in publishing? Whether you want to shape the prose of fresh voices as an editor, represent writers as a literary agent, or work with exciting online publications and new media formats, Emerson’s prestigious Master of Arts in Publishing and Writing will help you succeed in this ever-vital, ever-changing field.

You’ll receive a comprehensive overview of the publishing industry with the flexibility to take classes in a variety of areas, including book, magazine, and electronic publishing courses, customizing the program to meet your interests. With the support and guidance of our award-winning faculty, you will master:

Writing for print and online magazines Book and magazine design and production Publishing for tablets, e-readers, and mobile devices Web design and publishing Publicity and marketing Developmental, line, and copy editing Acquisition skills The Art & Business of Writing ... [-]