Master of Arts Program in Marketing Studies in Germany

View MA Degrees in Marketing Studies in Germany 2019

Marketing Studies

A master's degree is a postgraduate academic degree. A master's degree prepares students to lead or manage. A master's degree also prepares a person for a range of pursuits through specialized study of a field.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.

Top Master of Art Programs in Marketing Studies in Germany 2019

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M.A. in Strategic Marketing Management

ISM International School of Management GmbH
Campus Full time 4 semesters October 2019 Germany Dortmund Frankfurt Munich Hamburg Cologne Stuttgart + 5 more

During the M.A. degree course, you will learn to analyze dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Masters programme, proper use of statistics is just as important as the skills to interpret this data and assess its significance for future planning decisions. [+]

M.A. Strategic Marketing Management at a Glance Standard period of study: 3 semester plus 1 semester thesis Semester start: Fall semester (September) Degree: Master of Arts Campus: Munich Accreditation: FIBAA, German Accreditation Council Admission requirements: 30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology. All requirements. Semester abroad: One compulsory integrated Practical experience: 12 weeks compulsory internship, workshops, excursions Language: 100 % English Additional language: None Tuition fees per semester (1.-3. semester):

6,480 Euro

monthly payment possible

Enrollment fee: 600 Euro

Thesis fee (4. semester): 1,200 Euro... [-]


International MBA Focus International Marketing (Dual Degree)

International Graduate Center - Hochschule Bremen
Campus Full time 2 semesters October 2019 Germany Bremen

Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. [+]

Dual Degree Program with the University of Valencia, Spain (M.A./MBA)

Start your dual degree program by completing the core modules at the IGC in Bremen and spend the second term specializing in marketing. The focus of International Marketing is offered by the University of Valencia. It covers marketing management decision in an international perspective, through four modules: Integrated Marketing Communication, International Distribution & Logistics, International Market Research and Service Marketing. In changing and evolving markets, companies need a proactive marketing approach to provide consumer value in their offering to satisfy their needs. Our marketing approach embraces from the principles in marketing research distribution, communication and service marketing to the most recent changes occurred in the marketplace, such as co-creation or social networks.... [-]


Master marketing management

IUBH Fernstudium
Online Full time Part time 4 - 8 semesters Open Enrollment Germany Bad Honnef + 1 more

The Marketing Management distance learning prepares you for strategic marketing and branding in the classical sense and in online marketing and social media nationally and internationally active company, offering you excellent prospects in numerous industries. Already after one year to the recognized degree in the 60 ECTS speed version! [+]

Master Marketing Management

The Marketing Management distance learning prepares you for strategic marketing and branding in the classical sense and in online marketing and social media nationally and internationally active company, offering you excellent prospects in numerous industries. Already after one year to the recognized degree in the 60 ECTS speed version!

We attach particular importance to a high flexibility, excellent quality, a strong practical orientation and an array of services and innovation that make you studying easier. Our tutors ensure that your questions are answered and your studies go around.

All students who enroll, will also receive an iPad Mini Retina *. Thus you have your scripts, instructional videos, and podcasts always. * Action dependent on the period, see www.iubh-fernstudium.de/iPad Facts about the distance learning Master (MA) Marketing Management Degree: Master of Arts (MA) Duration of study: In the 60 ECTS variant available in 2, 3 or 4 semesters and in the 120 ECTS version with optional 4, 6 or 8 semesters Language: German CREDITS: 60/120 ECTS TESTS: 2-3 exams each semester to store our study centers in Germany, Austria and Switzerland or worldwide through 130 Goethe Institutes. Even purely online based possible! SAMPLE PROGRAM: free 4 week trial EXTENSION: free of charge ADMISSION REQUIREMENTS A completed, first bachelor degree in economics with min. 180 ECTS by a state or state-recognized college / university and a final grade at least "satisfactory" is. Access options for the 60 ECTS variant (depending on qualifications): At 240 ECTS of first degree: direct... [-]

M.A. in Public Relations and Digital Marketing

HMKW
Campus Full time 24 months October 2019 Germany Berlin Cologne + 1 more

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. [+]

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies.... [-]


M.A. International Marketing and Media Management

HMKW
Campus Full time Part time 4 - 6 semesters Open Enrollment Germany Berlin Cologne Frankfurt + 3 more

The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word. [+]

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competencies, which are needed urgently in our service and knowledge-based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these.

The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt.... [-]


Master Online Marketing (MA)

Leipzig School of Media
Online & Campus Combined Part time 4 - 8 semesters Open Enrollment Germany Leipzig

In-service blended learning studies with a focus on marketing, management and IT. Study language: German (minimum level C1 required) [+]

Part-time studies focusing on marketing, management and IT

How do we reach current and future customers via all relevant channels? How do we tell them about these channels stories that inspire them? How do we optimize our website so that customers find us? How do we design display and AdWords campaigns? And what are we doing on Facebook, Twitter

The program is currently in the program accreditation, which is expected to start in October 2018.

Content and specialization - to suit your interests and plans

The contents of the online marketing degree program are as varied as the occupational fields in which the acquired competences can be used. The master's program combines application-oriented knowledge in the areas of marketing management, strategic communication and information technology.... [-]


Master of Arts in International Brand Communication

Brand Academy – University of Applied Sciences
Campus Full time 4 semesters October 2019 Germany Hamburg

On our Master’s course in International Brand Communication, you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in international advertising and communication agencies. [+]

On our Master’s course in International Brand Communication, you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course will, therefore, be taught in English.

As a recent graduate, you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers.

You have a keen interest in creative brand communication campaigns like Apple, Coca-Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us.

You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising.... [-]


Master of Arts in International Brand Management

Brand Academy – University of Applied Sciences
Campus Full time 4 semesters October 2019 Germany Hamburg

On our Master’s course in International Brand Management, you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]

On our Master’s course in International Brand Management, you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. The course will, therefore, be taught in English.

Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers.

Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business?... [-]


Master of Arts in International Management - Marketing Specialization

New European College
Campus Full time 4 semesters February 2019 Germany Munich

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]

The Master of Arts (MA) in International Management is a 4-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever-evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a Ph.D. program in the future.... [-]


MA Strategic Marketing

Arden courses at GISMA
Campus Full time Part time 1 - 2 years February 2019 Germany Berlin + 1 more

This course is accredited by the Chartered Institute of Marketing (CIM) and is designed to meet the needs of today’s fast-moving marketing sector and its demand for managers who understand the latest trends. [+]

MA Strategic Marketing

This course is accredited by the Chartered Institute of Marketing (CIM) and is designed to meet the needs of today’s fast-moving marketing sector and its demand for managers who understand the latest trends.

If you wish to climb the career ladder rapidly, this course will ensure your success. Once you have this qualification, you’ll be on top of the latest marketing trends and methods.

This program is delivered and awarded by Arden University, who specializes in distance learning; 79% of their students reported that they saw improvements in their career after studying with Arden.

Program taught in English in Germany. Flexible payment plans available.... [-]


Master in Marketing

IUBH University of Applied Sciences
Campus Full time Part time 2 - 8 semesters October 2019 Germany Bad Honnef Berlin + 2 more

With the degree in Marketing Management, you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales and Brand Building so that you are subsequently able to take over management responsibility in a company operating in an international environment. [+]

Marketing Management (M.A.) ‒ manage branding successfully

You control international marketing and advertising campaigns, you work together with partners, colleagues, and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

With the degree in Marketing Management, you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales and Brand Building so that you are subsequently able to take over management responsibility in a company operating in an international environment.

Facts & Figures *only at Campus Dublin, starting autumn 2018 Multi-Campus One study programme, three cities, countless experiences In selected master programmes IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef. Your advantages Gain priceless experiences abroad Expand your network with international contacts No additional fees A switch is possible every semester (at the end of each semester) Requirements You are a full-time student Your study programme is offered at your preferred campus location What are the professional prospects in Marketing Management? ... [-]

MA in Strategic Marketing

Berlin School Of Business & Innovation
Campus Full time 18 months February 2019 Germany Berlin

This program will help you to develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as giving you an overview of the different requirements of local, national, and global markets. [+]

MA in Strategic Marketing

Learn how to develop and implement effective marketing strategies across the world with this master’s degree.

This program will help you to develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as giving you an overview of the different requirements of local, national, and global markets.

Whether you want to work in the private, public, or charity sector, this course will give you skills that will help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies. Program taught in English and free beginner's German language classes for all students. ... [-]