MA in Marketing Studies in Europe

Compare MA Programs in Marketing Studies in Europe 2018

Marketing Studies

An MA or Master of Arts degree is obtained by students after completing a one- to two-year program studying History, English or other fine arts or humanities subjects. MA studies are most often a mix of research and coursework.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

View all Master of Art Programs in Marketing Studies in Europe 2018

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Master of Arts in International Management - Marketing Specialization

New European College
Campus Full time 4 semesters February 2018 Germany Munich

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]

The Master of Arts (MA) in International Management is a 4-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever-evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a Ph.D. program in the future.... [-]


MA in Business and Management (Marketing)

Bath Spa University
Campus Full time Part time 12 - 32 months September 2018 United Kingdom Bath + 1 more

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]

Specialise in international business studying this Bath Business School MA.

Provides a solid foundation in business, combined with a named specialism in Marketing.

Equips you with commercial acumen, knowledge, business and professional skills necessary to succeed.

Prepares you to flourish in senior roles in the global business environment.

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business.

Prior work experience and a first degree in Business and Management are not essential; we explore fundamental principles of business and management with a focus on your employability.... [-]


Master of Arts - Brand Strategy

Sup de Pub
Campus Full time September 2018 France Paris United Kingdom London USA Chicago + 3 more

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English [+]

Master of Arts - Brand Strategy

This programme in Paris, London and Chicago is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.

Curtis YOUNGMentor of the Brand Strategy Program

Curtis Young began his advertising career as a Copywriter for the Leo Burnett agency in Chicago, where he worked for many clients including Kellogg's, United Airlines and Dewar's Scotch Whiskey. He soon moved to Young & Rubicam in New York to spend most of his career writing award-winning ad campaigns for Eastern Airlines and General Foods products.... [-]


Master in International Public Service Relations

National University of Public Service
Campus Full time 3 semesters September 2018 Hungary Budapest

This study programme offers an interdisciplinary approach to the constantly evolving realm of international relations. [+]

This study programme offers an interdisciplinary approach to the constantly evolving realm of international relations. Our students will be acquainted with a broad range of contemporary issues in international relations, from the phenomenon of globalization, the policy-making of international organizations to international law and the law of the European Union as well as hot topics such as good governance or integrity management.

Upon the completion of the programme, graduates will benefit from a thorough and comprehensive understanding of today’s international affairs as well as the tools that will enable them to critically assess, analyze and answer global and international problems and policy issues. The aim of the program is to train experts capable of undertaking duties at international and EU institutions and agencies, in the administration of foreign affairs, defense policy, and law enforcement as well as in the international departments of NGOs or business entities.... [-]


MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time 1 year United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.... [-]


MA in Marketing and Advertising: Communications & PR

Marbella International University Centre
Campus Full time 1 - 2 years October 2018 Spain Málaga

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields.

Duration: 1 year / 2 years Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications.

Key Disciplines Covered:

Communication Strategy Digital Marketing and Advertising Market Research Advertising on Internet Search Engines

The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability.... [-]


MA Consumption, Culture and Marketing

Royal Holloway University of London
Campus Full time 1 year August 2018 United Kingdom London

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. Overview [+]

Overview

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.... [-]


MA Advertising, Branding and Communication

UWL University of West London
Campus Full time Part time 1 year September 2018 United Kingdom London + 1 more

On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively. [+]

On the MA Advertising, Branding and Communication course at University of West London, you will develop the tools of a strategic thinker and communicator to create cutting edge advertising, brand and design campaigns innovatively.

We build your understanding of brand communication, professional graphic design, advertising strategy and creativity to help prepare you for your future career.

Whether a brand designer, account handler, graphic communication designer or idea strategist we will engage you in professional design and advertising teams competing for the UWL Design team of the year and UWL Designer of the year award ready to make your mark in the demanding worlds of branding, advertising and communication design. ... [-]


Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time 4 semesters October 2018 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

Master in Global Sales and Marketing

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies.... [-]


Master of Arts in International Brand Management

Brand Academy – University of Applied Sciences
Campus Full time 4 semesters October 2018 Germany Hamburg

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. The course will therefore be taught in English.

Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers.

Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business?... [-]


MA Design specialising in Advertising

AAS College
Campus Full time 13 months September 2018 Greece Thessaloniki

The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment gives you the confidence to produce high quality work [+]

MA Design specialising in Advertising

The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment gives you the confidence to produce high quality work under pressure and to tight deadlines. The course also develops your skills in presentation, drawing, Mac work and visual communication, which are critical in making it within the industry, and are invaluable when approaching agencies as advertising Creatives. Through industry connections you will be able to build up a host of work placements in some of the top advertising agencies.

Students are supported by staff input through a series of design activities, and tutorials during the initial modules that are designed to identify an area of interest that can then be fully explored. The formal presentation of this initial research activity and the conclusions drawn, form the basis of the 'statement of intent' document. Both the practical and theoretical elements will be assessed both during, and at the end of, each module.... [-]


Masters in Marketing Innovation

Stratford College Of Business Management
Campus or Online Full time 6 months January 2018 United Kingdom Telford

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]

MA Marketing and Innovation Top up

Entry Requirements:

Applicants must hold an apropriate Level 7 Postgraduate Diploma. Evidence of English Language capability at a level equivalent to IELT's 6.5. Other qualifications can be considered on a case by case basis.

Minimum Age:

19 years

Duration:

6 months

Intake Dates:

January, April, July and October

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations.

The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides state of the art, workshops to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to our students. These workshops enhance the student’s understanding of research, methodology and other essential study skills.... [-]


MA Advertising

University of the Arts London
Campus Full time 15 months September 2018 United Kingdom London

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. [+]

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. You will be encouraged to develop your creativity, produce dynamic and persuasive work, and gain an in-depth critical insight into advertising and its role in shaping society and culture.

REASONS TO APPLY MA Advertising builds on the outstanding reputation and award-winning success of our undergraduate BA (Hons) Advertising programme. Gain in-depth knowledge and a high-level of professional skills to develop, implement and evaluate a wide range of advertising activities. Explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers. The course features a guest lecture series delivered by industry experts, academics and practitioners from the highest levels of the advertising industry. Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses from delivered by experts across the creative industries. CONTENT ... [-]

Master in Strategic Branding and Stakeholder Communication (MA)

Middlesex University London
Campus Full time Part time 1 - 2 years October 2018 United Kingdom London UK Online + 2 more

This course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. [+]

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding.

It is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry.

Why study MA Strategic Branding and Stakeholder Communication at Middlesex University?... [-]


Strategic Marketing Communications, MA

University of Greenwich - Business School
Campus Full time Part time 1 - 2 years August 2018 United Kingdom City of London + 1 more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. [+]

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.... [-]