A Master of Arts (MA) is an advanced degree that many students pursue to gain specialized skills that will help them in the workplace. There are a variety of different programs that students can choose from. Most of the time, you will need to apply for a program that relates to your undergraduate degree.
What is an MA in Marketing Studies? This is an MA program for students who have backgrounds in study areas such as business, strategy, psychology, sociology, research, broadcasting, publication, publicity, distribution, ethics, service, and other subjects. The goal of this type of program is to build on your marketing knowledge. You will learn key concepts related to marketing including activation, effectiveness, segmentation, dominance, service, pricing, brand management, retail, and more. Also, when you pursue this course of study, you can specialize in an area that relates to your career goals. There are programs for social media, international marketing, publicity, sales management, interactive marketing, and more.
There are several benefits to receiving a Masters in a marketing field. The most obvious is advancement in your career. In addition, many graduates find that they perform better on the job because of the tools they learn while they are in school.
The cost of attending school varies depending on the program you choose. Potential students who want to know more about the price should research the admissions fees charged by the program they are interested in attending.
Upon graduation, you will be qualified to work in marketing jobs for different companies. It is common for marketing grads to work in high-level marketing positions. Some even move on to become Directors and Vice Presidents within their companies.
If you are interested in receiving your MA in Marketing Studies, it is important to research the different programs online. Once you find one that best meets your needs, you can apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]
The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word. [+]
Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]
This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]
This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]
On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]
The Master of Arts in Public Relations is an accelerated program focused on theories and skills required in reputation management and effective public relations. Between 2010 and 2020, employment of public relations managers and specialists is expected to grow 21 percent, faster than the average for all occupations. Students in this on-campus program are challenged to evaluate cases, create campaigns, and develop applicable research skills. [+]
The Master of Arts in Public Relations is an accelerated program focused on theories and skills required in reputation management and effective public relations. Between 2010 and 2020, employment of public relations managers and specialists is expected to grow 21 percent, faster than the average for all occupations. Students in this on-campus program are challenged to evaluate cases, create campaigns, and develop applicable research skills.
By the Numbers30 Credit Program 21% Expected Employment Growth 14 Miles from Heart of the Public Relations Industry 18 Research and Teaching Awards Received by Faculty
The M.A. in Public Relations is a 30-credit, on-campus program focused on the theories and skills required in reputation management and effective public relations. Students are challenged to evaluate cases, create campaigns, and expand their skills and knowledge. The program offers students the opportunity to study advanced concepts, theories, and methods through rigorous coursework designed to prepare students for success in the field. The program offers courses in:... [-]
Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]
Duration: 1 year / 2 years Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications.
Key Disciplines Covered:Communication Strategy Digital Marketing and Advertising Market Research Advertising on Internet Search Engines
The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability.... [-]
The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment gives you the confidence to produce high quality work [+]
MA Design specialising in Advertising
The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment gives you the confidence to produce high quality work under pressure and to tight deadlines. The course also develops your skills in presentation, drawing, Mac work and visual communication, which are critical in making it within the industry, and are invaluable when approaching agencies as advertising Creatives. Through industry connections you will be able to build up a host of work placements in some of the top advertising agencies.
Students are supported by staff input through a series of design activities, and tutorials during the initial modules that are designed to identify an area of interest that can then be fully explored. The formal presentation of this initial research activity and the conclusions drawn, form the basis of the 'statement of intent' document. Both the practical and theoretical elements will be assessed both during, and at the end of, each module.... [-]
The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. Overview [+]
The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.
This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture. ... [-]
Learn to engage with a global audience through social media, viral marketing and creative writing at Europes largest PR teaching department. [+]
A Master's degree in Sustainable Marketing & Leadership from the officially recognised Fresenius University of Applied Sciences offers you a basis unique in Germany for helping you to achieve your professional goal of opening up new markets and customer groups by means of sustained corporate management. [+]
MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]
Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. [+]
We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. [+]
We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.Course structure
This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.
Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.
You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.... [-]