A Master of Arts (MA) is an advanced degree that many students pursue to gain specialized skills that will help them in the workplace. There are a variety of different programs that students can choose from. Most of the time, you will need to apply for a program that relates to your undergraduate degree.
What is an MA in Marketing Studies? This is an MA program for students who have backgrounds in study areas such as business, strategy, psychology, sociology, research, broadcasting, publication, publicity, distribution, ethics, service, and other subjects. The goal of this type of program is to build on your marketing knowledge. You will learn key concepts related to marketing including activation, effectiveness, segmentation, dominance, service, pricing, brand management, retail, and more. Also, when you pursue this course of study, you can specialize in an area that relates to your career goals. There are programs for social media, international marketing, publicity, sales management, interactive marketing, and more.
There are several benefits to receiving a Masters in a marketing field. The most obvious is advancement in your career. In addition, many graduates find that they perform better on the job because of the tools they learn while they are in school.
The cost of attending school varies depending on the program you choose. Potential students who want to know more about the price should research the admissions fees charged by the program they are interested in attending.
Upon graduation, you will be qualified to work in marketing jobs for different companies. It is common for marketing grads to work in high-level marketing positions. Some even move on to become Directors and Vice Presidents within their companies.
If you are interested in receiving your MA in Marketing Studies, it is important to research the different programs online. Once you find one that best meets your needs, you can apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Would you like to become an expert in marketing? This master’s degree program is designed to take your learning beyond the fundamentals of marketing and explore the late
MA in Strategic Marketing
Would you like to become an expert in marketing?
This master’s degree program is designed to take your learning beyond the fundamentals of marketing and explore the latest industry trends to form your own ideas on this innovative sector.
Exploring the latest industry trends, techniques and concepts, you will gain the sharp critical thinking and bold creativity needed to develop engaging campaigns, ensuring products and services stand out against the competition.
This program is taught in English at our central city campus, located in the heart of Germany’s cosmopolitan capital, Berlin.
As a BSBI student, you will have access to free German language classes for beginners and a range of tailored careers services to help you integrate into the German workforce upon graduation....
Strategic marketing is essential in all sectors for businesses to deliver their message in a competitive marketplace. LSBF’s career-focused dual master’s programme equips
Dual MSc & MA in Strategic Marketing
Strategic marketing is essential in all sectors for businesses to deliver their message in a competitive marketplace. LSBF’s career-focused dual master’s programme equips you with modern skills and expertise to succeed in the ever-evolving world of marketing.
While studying this programme, you will gain a fundamental understanding of essential marketing concepts, as well as get a more in-depth view of a specific marketing specialisation. Our five specialisations — digital marketing & social media, global marketing, luxury brand management, and sales management — cover a range of complex areas of marketing, and let you decide your area of expertise....
The Master of Arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or withou
Master of Arts in Advertising and Marketing Communications
The Master of Arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.
Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications....
The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing ende
The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.
The master of science in marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
Students will be able to explain the important terminology, facts, concepts, principles, analytic techniques and theories used in the field of marketing.
Students will be able to effectively apply imp...
If you’re embarking on a more strategic role in your marketing career, the online MA Strategic Marketing from Arden University will equip you with the tools for success.
MA Strategic Marketing (CIM)
If you’re embarking on a more strategic role in your marketing career, the online MA Strategic Marketing from Arden University will equip you with the tools for success. You’ll gain a broader perspective on managerial marketing roles, and learn to analyse data produced by modern marketing tools available to professionals.
Through Arden’s flexible study mode, it is easier to earn your master’s in strategic marketing alongside your existing commitments and responsibilities. This programme will help you take your career to the next level whilst you bring your organisation closer to their marketing goals.
All of Arden’s programmes are delivered with a strong focus on employability and career success. This professional programme is accredited by the Chartered Institute of Marketing (CIM), so you can be sure your management career has the best foundation....
You control international marketing and advertising campaigns, you work together with partners, colleagues, and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.
With the degree in Marketing Management, you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales and Brand Building so that you are subsequently able to take over management responsibility in a company operating in an international environment.
Facts & Figures
*only at Campus Dublin, starting autumn 2018
One study program, three cities, countless experiences
In selected master programs IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef.
Gain priceless experiences abroad
Expand your network with international contacts
No additional fees
A switch is possible every semester (at the end of each semester)
You are a full-time student
Your study program is offered at your preferred campus location
What are the professional prospects in Marketing Management?
Seton Hall University College of Communication and the Arts
Our 30-credit MA in Public Relations provides students with the tools necessary to become practitioners, change-makers and leaders. This program blends theory with practi
Earn your M.A. in Public Relations
Become a change-maker and take your career to new heights. Graduate Studies within the College of Communication and the Arts is an exciting community of scholars, theorists, researchers, and professionals.
One common feature among all of our programs is a commitment to excellence. Faculty are comprised of internationally recognized researchers and industry professionals. A cutting-edge curriculum incorporates the latest technology and trends, keeping you a cut above the rest.
The Accelerated Public Relations Degree
Our 30-credit program provides students with the tools necessary to become practitioners, change-makers and leaders. This program blends theory with practice, providing graduates with tangible skills essential for career growth, including integral research, planning, implementation and evaluation tactics in the context of ongoing change, issue and reputation management for organizations of all sizes....
Designed by industry experts and accredited by a top-100 UK university, this program offers you a combination of Asian and international cases with hands-on training. By
Part-Time MA Digital Management
Get the skills and knowledge you need to drive change in a digital world. Develop disruptive solutions to real business challenges.
Drive Change In A Digital World
Stay ahead of the curve with this Part-Time MA in Digital Management at Hyper Island. Join us to develop core skills in design thinking, digital technologies and business transformation to go beyond the hype. You will also learn to drive innovation, lead teams and understand new technology like FinTech and Smart Cities.
Designed by industry experts and accredited by a top-100 UK university, this program offers you a combination of Asian and international cases with hands-on training. By the end, you will be ready to think strategically and lead change at any organization. Ideal for professionals and recent graduates....
Richmond The American International University in London
The MA in Advertising and Public Relations prepares students to kickstart an exciting creative career in the advertising and PR industry. The programme is taught in Kensi
The MA in Advertising and Public Relations prepares students to kickstart an exciting creative career in the advertising and PR industry. The programme is taught in Kensington – the vibrant and prestigious borough of Central London. The city is a hub, at the forefront of digital innovation, disruptive tech and home for some major advertising companies such as the WPP Group, Ogilvy & Mather, Saatchi & Saatchi, that offers bright students immediate work opportunities or internships after completing their degree.
This US-accredited Master’s programme brings together practical skills and extensive theoretical knowledge to equip the student with the necessary skill set to perform well in their first employment and seek career progression within the industry. The MA is taught at the Kensington Campus in central London, allowing better networking opportunities and convenient proximity to Soho, Holborn, Fitzrovia where most of these agencies are based....
The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which eme
The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital transformation process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.
New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies....
The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is
The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.
This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture....
With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers.
The Master of Arts (MA) in International Management is a 4-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever-evolving and international workplace.
All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a Ph.D. program in the future....
At the University of Applied Sciences Europe we teach you in theory and practice how communication, markets and products are interconnected. So you become an all-rounder,
Master's degree in Marketing ManagementStudying for a top management career in marketing
As a future-oriented communication expert, you have to think holistically today. Marketing environments are becoming increasingly dynamic and complex. In order to establish a strong brand image, marketing must
As a student at the University of Applied Sciences Europe , we will make you a leader in marketing management. Case studies, simulation games, practical projects and internships with top business partners broaden your theoretical education to an integrative and future-oriented learning offer. In addition, the study can be optimally combined with a second job, as our lectures take place between Wednesday afternoon and Saturday evening....
The course is designed to help you gain theoretical inputs which can then be applied in to practice. The course develops your innovative and dynamic vision required in th
MA in Marketing and Innovation
The course is designed to help you gain theoretical inputs which can then be applied in to practice. The course develops your innovative and dynamic vision required in the real business environment.
You are introduced to the functions of the business organization, challenges faced in the actual business environment and key management skills required in business.
You gain insight into managing and leading people along with important business decision making.
5-day Immersion Tour to Asia
Experience new cultures, master new skills and accelerate your studies with LSPM's unique MBA with immersion tour to Asia. For any aspiring business leader today, it is important to experience Asia....
On our Master’s course in International Brand Communication, you will learn about all of the success factors that drive cross-border and cross-culture brand communication
On our Master’s course in International Brand Communication, you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course will, therefore, be taught in English.
As a recent graduate, you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers.
You have a keen interest in creative brand communication campaigns like Apple, Coca-Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us.
You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising....