MA Programs in Marketing Studies

Compare 60 Masters of Arts in Marketing Studies

Marketing Studies

A Master of Arts (MA) is an advanced degree that many students pursue to gain specialized skills that will help them in the workplace. There are a variety of different programs that students can choose from. Most of the time, you will need to apply for a program that relates to your undergraduate degree.

What is an MA in Marketing Studies? This is an MA program for students who have backgrounds in study areas such as business, strategy, psychology, sociology, research, broadcasting, publication, publicity, distribution, ethics, service, and other subjects. The goal of this type of program is to build on your marketing knowledge. You will learn key concepts related to marketing including activation, effectiveness, segmentation, dominance, service, pricing, brand management, retail, and more. Also, when you pursue this course of study, you can specialize in an area that relates to your career goals. There are programs for social media, international marketing, publicity, sales management, interactive marketing, and more.

There are several benefits to receiving a Masters in a marketing field. The most obvious is advancement in your career. In addition, many graduates find that they perform better on the job because of the tools they learn while they are in school.

The cost of attending school varies depending on the program you choose. Potential students who want to know more about the price should research the admissions fees charged by the program they are interested in attending.

Upon graduation, you will be qualified to work in marketing jobs for different companies. It is common for marketing grads to work in high-level marketing positions. Some even move on to become Directors and Vice Presidents within their companies.

 

If you are interested in receiving your MA in Marketing Studies, it is important to research the different programs online. Once you find one that best meets your needs, you can apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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MA in Strategic Marketing

Berlin School Of Business & Innovation
Campus Full time 18 months February 2019 Germany Berlin

This program will help you to develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as giving you an overview of the different requirements of local, national, and global markets. [+]

MA in Strategic Marketing

Learn how to develop and implement effective marketing strategies across the world with this master’s degree.

This program will help you to develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organizations, as well as giving you an overview of the different requirements of local, national, and global markets.

Whether you want to work in the private, public, or charity sector, this course will give you skills that will help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies. Program taught in English and free beginner's German language classes for all students. ... [-]


Dual MSc & MA in Strategic Marketing

London School of Business & Finance
Online Full time Part time 18 - 36 months January 2019 United Kingdom UK Online + 1 more

This MSc & MA in Strategic Marketing is provided by the London School of Business & Finance (LSBF), powered by InterActive. It is a single programme that results in 2 distinct awards from 2 European institutions. [+]

This MSc & MA in Strategic Marketing is taught by London School of Business and Finance is a single programme that results in two distinct awards from two European institutions. Your Master of Arts degree is a career-focused degree awarded by the International Telematic University UNINETTUNO, while your Master of Science is awarded by Geneva Business School as recognition of your technical proficiency in marketing.

Studying entirely online, you will have access to HD video tutorials, a library of research resources, professional and peer student networks, and student support, all at your fingertips, 24/7. And with the option of a pay-as-you-go fee structure, you can earn your degrees in as little as 18 months.... [-]


M.A. Advertising and Marketing Communications

Webster University
Campus Full time 18 - 24 months August 2019 USA St. Louis

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. [+]

M.A. Advertising and Marketing Communications

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.... [-]


MA Strategic Marketing

Arden courses at GISMA
Campus Full time Part time 1 - 2 years October 2019 Germany Berlin + 1 more

This course is accredited by the Chartered Institute of Marketing (CIM) and is designed to meet the needs of today’s fast-moving marketing sector and its demand for managers who understand the latest trends. [+]

MA Strategic Marketing

This course is accredited by the Chartered Institute of Marketing (CIM) and is designed to meet the needs of today’s fast-moving marketing sector and its demand for managers who understand the latest trends.

If you wish to climb the career ladder rapidly, this course will ensure your success. Once you have this qualification, you’ll be on top of the latest marketing trends and methods.

This program is delivered and awarded by Arden University, who specializes in distance learning; 79% of their students reported that they saw improvements in their career after studying with Arden.

Program taught in English in Germany. Flexible payment plans available. ... [-]


M.A. in Public Relations

Seton Hall University College of Communication and the Arts
Campus Full time 3 - 4 semesters September 2019 USA South Orange

The Master of Arts in Public Relations is an accelerated program focused on theories and skills required in reputation management and effective public relations. Between 2010 and 2020, employment of public relations managers and specialists is expected to grow 21 percent, faster than the average for all occupations. Students in this on-campus program are challenged to evaluate cases, create campaigns, and develop applied research skills. [+]

Overview

The Master of Arts in Public Relations is an accelerated program focused on theories and skills required in reputation management and effective public relations. Between 2010 and 2020, employment of public relations managers and specialists is expected to grow 21 percent, faster than the average for all occupations. Students in this on-campus program are challenged to evaluate cases, create campaigns, and develop applied research skills.

By the Numbers

30 Credit Program 21% Expected Employment Growth 14 Miles from Heart of the Public Relations Industry 18 Research and Teaching Awards Received by Faculty

Curriculum

The M.A. in Public Relations is a 30-credit, on-campus, program focused on the theories and skills required in reputation management and effective public relations. Students are challenged to evaluate cases, create campaigns, and expand their skills and knowledge. The program offers students the opportunity to study advanced concepts, theories, and methods through rigorous coursework designed to prepare students for success in the field. The program offers courses in:... [-]


Master in Marketing

IUBH University of Applied Sciences
Campus Full time Part time 2 - 8 semesters October 2019 Germany Bad Honnef Berlin + 2 more

With the degree in Marketing Management, you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales and Brand Building so that you are subsequently able to take over management responsibility in a company operating in an international environment. [+]

Marketing Management (M.A.) ‒ manage branding successfully

You control international marketing and advertising campaigns, you work together with partners, colleagues, and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

With the degree in Marketing Management, you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales and Brand Building so that you are subsequently able to take over management responsibility in a company operating in an international environment.

Facts & Figures *only at Campus Dublin, starting autumn 2018 Multi-Campus One study programme, three cities, countless experiences In selected master programmes IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef. Your advantages Gain priceless experiences abroad Expand your network with international contacts No additional fees A switch is possible every semester (at the end of each semester) Requirements You are a full-time student Your study programme is offered at your preferred campus location What are the professional prospects in Marketing Management? ... [-]

MA Consumption, Culture and Marketing

Royal Holloway University of London
Campus Full time 1 year August 2019 United Kingdom Egham

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. Overview [+]

Overview

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.... [-]


MA Strategic Marketing (CIM)

Arden University
Online Full time Part time 18 - 60 months January 2019 United Kingdom Coventry + 1 more

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional. [+]

Global management, international, digital and communications are some of the specialist subjects you will explore. Expanding your knowledge of these key areas, combined with developing the ability to critically analyse and apply existing marketing theories will result in you becoming a highly capable marketing professional.

Course Requirements

A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above

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MA Marketing and Innovation

Stanmore School Of Business (SSB)
Online Full time Part time 12 - 24 months August 2019 United Kingdom London UK Online + 2 more

Marketing and Innovation are a pair of gears that work together to move your entrepreneurial success engine forward. Ideally, innovation works itself into the entirety of your business culture, and as a result, it moves out into your marketing strategy. Marketing and Innovation is a great way to learn new techniques for innovative thinking in the business environment. It also will help participants learn how to drive innovation by generating creative solutions to the challenges. [+]

Course overview

Marketing and Innovation are a pair of gears that work together to move your entrepreneurial success engine forward. Ideally, innovation works itself into the entirety of your business culture, and as a result, it moves out into your marketing strategy. Marketing and Innovation is a great way to learn new techniques for innovative thinking in the business environment. It also will help participants learn how to drive innovation by generating creative solutions to the challenges.

Course Content

STAGE ONE MODULES (Qualified Level 7 Diploma in Strategic Management and Leadership)

Manage Team Performance to Support Strategy Information Management and Strategic Decision Making Leading a Strategic Management Project Strategic Direction Strategic Planning Development as a Strategic Manager ... [-]

Master of Arts in International Management - Marketing Specialization

New European College
Campus Full time 4 semesters February 2019 Germany Munich

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]

The Master of Arts (MA) in International Management is a 4-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever-evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a Ph.D. program in the future.... [-]


MA in Marketing and Innovation

London School of Planning and Management
Online Full time 36 months August 2019 United Kingdom London

The course is designed to help you gain theoretical inputs which can then be applied in to practice. The course develops your innovative and dynamic vision required in the real business environment. [+]

MA in Marketing and Innovation Course overview

The course is designed to help you gain theoretical inputs which can then be applied in to practice. The course develops your innovative and dynamic vision required in the real business environment.

You are introduced to the functions of the business organization, challenges faced in the actual business environment and key management skills required in business.

You gain insight into managing and leading people along with important business decision making.

5-day Immersion Tour to Asia

Experience new cultures, master new skills and accelerate your studies with LSPM's unique MBA with immersion tour to Asia. For any aspiring business leader today, it is important to experience Asia.... [-]


MA in Advertising and Public Relations

Richmond The American International University in London
Campus Full time 1 - 2 years January 2019 United Kingdom Kensington

The MA in Advertising and Public Relations prepares students to kickstart an exciting creative career in advertising and PR industry. The programme is taught in Kensington – the vibrant and prestigious borough of Central London. The city is a hub, at the forefront of digital innovation, disruptive tech and home for some major advertising companies such as the WPP Group, Ogilvy & Mather, Saatchi & Saatchi, that offers bright students immediate work opportunities or internships after completing their degree. [+]

The MA in Advertising and Public Relations prepares students to kickstart an exciting creative career in the advertising and PR industry. The programme is taught in Kensington – the vibrant and prestigious borough of Central London. The city is a hub, at the forefront of digital innovation, disruptive tech and home for some major advertising companies such as the WPP Group, Ogilvy & Mather, Saatchi & Saatchi, that offers bright students immediate work opportunities or internships after completing their degree.

This US-accredited Master’s programme brings together practical skills and extensive theoretical knowledge to equip the student with the necessary skill set to perform well in their first employment and seek career progression within the industry. The MA is taught at the Kensington Campus in central London, allowing better networking opportunities and convenient proximity to Soho, Holborn, Fitzrovia where most of these agencies are based.... [-]


Master of Arts in International Brand Management

Brand Academy – University of Applied Sciences
Campus Full time 4 semesters October 2019 Germany Hamburg

On our Master’s course in International Brand Management, you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]

On our Master’s course in International Brand Management, you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. The course will, therefore, be taught in English.

Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers.

Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business?... [-]


Master Online Marketing (MA)

Leipzig School of Media
Online & Campus Combined Part time 4 - 8 semesters Open Enrollment Germany Leipzig

In-service blended learning studies with a focus on marketing, management and IT. Study language: German (minimum level C1 required) [+]

Part-time studies focusing on marketing, management and IT

How do we reach current and future customers via all relevant channels? How do we tell them about these channels stories that inspire them? How do we optimize our website so that customers find us? How do we design display and AdWords campaigns? And what are we doing on Facebook, Twitter

The program is currently in the program accreditation, which is expected to start in October 2018.

Content and specialization - to suit your interests and plans

The contents of the online marketing degree program are as varied as the occupational fields in which the acquired competences can be used. The master's program combines application-oriented knowledge in the areas of marketing management, strategic communication and information technology.... [-]


M.A. in Public Relations and Digital Marketing

HMKW
Campus Full time 24 months October 2019 Germany Berlin Cologne + 1 more

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. [+]

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing enables to work professionally in a broad range of new communication fields, which emerge through the digital trans­forma­tion process of our society and culture. The dynamic progress of media technology has led to a fundamental change in the knowledge and skills which is necessary to compete especially in communication- and media-oriented job markets and professional environments.

New areas of interplay between public relations, corporate communication and marketing arise, whose professions often don’t have any names yet: social media editor, influencer, YouTuber, Instagrammer, etc. The study program prepares you exactly for these vocations of the future, with a special focus on application-oriented research and professional usage of digital communication techniques in so-called social media, embedded into integrated marketing and corporate communication strategies.... [-]