Masters of Arts in Marketing Studies

Compare 49 MA Programs in Marketing Studies

Marketing Studies

A Master of Arts (MA) is an advanced degree that many students pursue to gain specialized skills that will help them in the workplace. There are a variety of different programs that students can choose from. Most of the time, you will need to apply for a program that relates to your undergraduate degree.

What is an MA in Marketing? This is an MA program for students who have backgrounds in study areas such as business, strategy, psychology, sociology, research, broadcasting, publication, publicity, distribution, ethics, service, and other subjects. The goal of this type of program is to build on your business knowledge. You will learn key concepts related to marketing including activation, effectiveness, segmentation, dominance, service, pricing, brand management, retail, and more. Also, when you pursue this course of study, you can specialize in an area that relates to your career goals. There are programs for social media, international marketing, publicity, sales management, interactive marketing, and more.

There are several benefits to receiving a Masters in Management. The most obvious is advancement in your career. In addition, many graduates find that they perform better on the job because of the tools they learn while they are in school.

The cost of attending school varies depending on the program you choose. Potential students who want to know more about the price should research the admissions fees charged by the program they are interested in attending.

Upon graduation, you will be qualified to work in marketing jobs for different companies. It is common for marketing grads to work in high-level marketing positions. Some even move on to become Directors and Vice Presidents within their companies.

 

If you are interested in receiving your MA in Marketing, it is important to research the different programs online. Once you find one that best meets your needs, you can apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

Read More

M.A. Advertising and Marketing Communications

Webster University
Campus Full time 18 - 24 months August 2018 USA Saint Louis

The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. [+]

MA Degrees in Marketing Studies. M.A. Advertising and Marketing Communications The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers. Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications. Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising. Learning Outcomes Successful graduates of this program will be able to: Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective. Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals. Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies. Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals. Distinguish the influences of culture and... [-]

Master in International Management - Marketing (for EU students)

IUBH School of Business and Management (for EU students)
Campus Full time 4 semesters October 2017 Germany Bad Honnef Berlin + 1 more

Over four semesters, the consecutive Master International Management - Marketing prepares you to work in marketing management roles in internationally operating organisations... [+]

You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company. With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment. Focus on International Marketing Management By focusing on the multinational and global challenges of managing a market- and customer oriented company, the international marketing major builds your understanding of the sales and marketing issues of international organisations. You will improve your competencies in international marketing, brand management, market research, consumer behaviour, organisational strategy and pricing through analysis of successful concepts of international marketing management. The focus on (inter)cultural challenges in various country markets not only increases your methodological, but also your socio-cultural skills. Programme information Education Language of instruction is English Specialisation: International Marketing Courses to improve soft skills, leadership and negotiation skills Outstanding Teaching and Individual Attention a global and accomplished faculty that shares knowledge and experience with students intensive work in small groups (around 20 students) with an international profile Practice-Oriented Through and Through academic knowledge is put to work in case studies, projects and hands-on research real-life experience through guest lectures, company presentations, company projects and excursions Excellent Campus... [-]

MA in Advertising Practice

Bath Spa University
Campus Full time 1 year September 2017 United Kingdom Bath

No other advertising course in the UK even comes close to this innovative MA. How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. [+]

MA Degrees in Marketing Studies. The UK’s most innovative advertising course, for copywriters, art directors, and account planners. Develop your portfolio and hone your specialist skills in a team atmosphere. Mentor junior teams – build leadership skills. Graduate with CV-ready agency experience. No other advertising course in the UK even comes close to this innovative MA. How can we make such a claim? Because this is the only course that brings copywriters, art directors and account planners together to work on a combination of course – and client – set “live” briefs. You’ll also have the opportunity to lead teams of undergraduate advertising students, mirroring the professional creative team-leadership role. Overview Whether you’re a writer, art director or planner, we’ve designed the course to help you improve your specialist skills while at the same time improving your ability to collaborate. Some of the modules are discipline-specific and others require you to work in teams – and lead junior associates – as creative leaders do in agencies. Course structure Research Methodologies Gain the tools to learn and document your learning. You’ll study how to conduct research, get the most out of libraries and databases, ethical issues in research and more A combination of specialist modules and business-focused modules Hone your specialist skills in copywriting, art direction or account planning. You’ll learn to speak the language of business to the world’s top marketing executives: your future clients. Final Project Present your final project to advertising executives at a major global advertising agency,... [-]

M.A. International Marketing and Media Management

HMKW Hochschule für Medien, Kommunikation und Wirtschaft
Campus Full time Part time 4 - 6 semesters Open Enrollment Germany Berlin Cologne Frankfurt am Main + 3 more

The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word. [+]

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt. [-]

Master of Arts in International Management - Marketing Specialization

New European College
Campus Full time 4 semesters October 2017 Germany Munich

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]

MA Degrees in Marketing Studies. The Master of Arts (MA) in International Management is a 4 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace. All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a PhD program in the future. With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments. ... [-]

MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time 1 year United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and management approaches to PR, and examine... [-]

Master in Global Sales and Marketing

University of Applied Sciences Upper Austria
Campus Full time 4 semesters October 2017 Austria Steyr

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods... [+]

MA Degrees in Marketing Studies. Master in Global Sales and Marketing Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies. The language of tuition is ENGLISH. The "Cross-cultural management and emerging markets center" is also dealing with research projects concerning cross-cultural management. Information Degree: Master of Arts in Business (MA) Duration: 4 semesters (120 ECTS) Annual intake: 35 Organisation: full-time (from wednesday till saturday, allows additional part time work activities); part-time (Friday afternoon and Saturday + one intensive week per year) Admission requirements: Completed Bachelor's or Master's degree with economics and English background. Application: Online by 30th June at the latest. As Non-European Citizen deadline is March 31st! Language of tuition: 100 % English Admission procedures: Interview, Case study, tests Compulsory semester abroad: Opportunity to study at one of our partner universities during the 2nd semester. For the best students we also offer several double degree opportunities. Sales and Sales Management You will be able to conceptualize,... [-]

MA in International Public Relations and Global Communications Management

Cardiff University
Campus Full time 1 year August 2018 United Kingdom Cardiff

Public relations is a booming industry - even in a recession as other promotional sectors contract, PR has continued to grow year-on-year. [+]

MA in International Public Relations and Global Communications Management Public relations is a booming industry - even in a recession as other promotional sectors contract, PR has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector. Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal comms. Public relations, at its heart, is about communication between an organisation and its public(s), but 21st Century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. Gone are the days when PR was an afterthought - it is now firmly at the heart of strategic organisational planning. The MA at Cardiff is a unique one year course that develops students who have the skills and techniques required to practice public relations at an international level. Aside from gaining valuable practical skills, students are introduced to business, organisational and PR theory so that they can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry. This synthesis of theory and practice culminates in a final dissertation of 15,000 to 20,000 words where students have the opportunity to apply what they have learnt to... [-]

MA in Public Relations and Strategic Communication

Leeds Beckett University
Campus Full time Part time 1 - 2 years September 2017 United Kingdom Leeds + 1 more

Learn to engage with a global audience through social media, viral marketing and creative writing at Europe’s largest PR teaching department. [+]

MA Degrees in Marketing Studies. Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course. The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age. You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client. You will have the option to undertake a work placement in your second semester. Requirements Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award. English Language Requirement: IELTS 6.5 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses. Mature Applicants Our University welcomes applications from... [-]

Master of Arts in International Brand Communication

Brand Academy – University of Applied Sciences
Campus Full time 4 semesters October 2017 Germany Hamburg

On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in international advertising and communication agencies. [+]

On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course will therefore be taught in English. As a recent graduate you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers. You have a keen interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us. You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising. You can choose between three specialisations in this course, corresponding to the business units in advertising agencies: Strategic Planning, Account Management and Cross-Media Creation. HOW TO KICK START-YOUR CAREER? Build the foundations of a successful global career and develop an international outlook with our new Master’s Degree in International Brand Communication. This two year course provides unparalleled exposure to Western and Eastern ways of planning and creating brand communication campaigns in advertising agencies. Power your learning in a unique combination of core and elective courses with three different areas of specialisation, taught in English. Collaborating with well-known agencies and companies, you will create effective communication campaigns suitable for selected countries. CAREER OPPORTUNITIES Students who've completed their studies at... [-]

MA in Sustainable Marketing & Leadership

Fresenius University of Applied Sciences
Campus Full time Part time 4 - 6 semesters October 2017 Germany Idstein + 1 more

A Master's degree in Sustainable Marketing & Leadership from the officially recognised Fresenius University of Applied Sciences offers you a basis unique in Germany for helping you to achieve your professional goal of opening up new markets and customer groups by means of sustained corporate management. [+]

MA Degrees in Marketing Studies. Modern management theory deals with much more than just financial profits. The responsible corporate management plans and organises complex flows of goods, energy, data and finance in the context of social, ecological, economic and global challenges. Green ideas and black figures are thus complementary corporate goals that can be achieved using sustainable marketing tools. Alongside elementary business subjects, the interdisciplinary curriculum also includes general learning material from the fields of management and marketing. You will additionally acquire soft skills such as leadership behaviour and ethics, and learn about global economic correlations. Sustainability is not a fashionable trend but is a "must" for all global and German enterprises in the future if they want to safeguard and develop their competitive advantages. Sustainable management requires a new way of thinking in unknown dimensions. The novelty of sustainability and its relevance for companies to the situation that prevails today will unleash an unrelentingly strong demand for highly qualified professionals and executives in this sector which can only be covered internally. Due to the extensive interdisciplinary competence profile encompassing technical, methodical and social skills, MA students who focus on the field of sustainability will not only find career opportunities in all segments of business from procurement and logistics through to production, as well as in accountancy and marketing, but will also be much sought-after partners for corporate consultancies. This broad spectrum of application possibilities makes the Master's study course in Sustainable Marketing & Leadership an education that offers outstanding... [-]

Master in Strategic Branding and Stakeholder Communication (MA)

Middlesex University London
Campus Full time Part time 1 - 2 years October 2017 United Kingdom London UK Online + 2 more

This course is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. [+]

Looking at the multiple audiences that brands must address, this master's degree covers the core subjects of strategic brand management, stakeholder communication and theories, brand analytics, and e-marketing and digital strategies across fields as diverse as city, region and nation branding, corporate and organisational branding, innovation-driven marketing, and sonic branding. It is designed for students who have just completed an undergraduate degree and who wish to specialise in branding, as well as professionals currently working in marketing, who want to further their careers in the industry. Why study MA Strategic Branding and Stakeholder Communication at Middlesex University? An in-depth immersion in multiple facets of branding, including areas such as strategic brand-building, sonic branding and digital marketing, is facilitated by a team of academics who are experts in the field of branding. The teaching team is led by senior lecture and top place branding academic Dr Keith Dinnie, author of the world’s first academic textbook on the topic of nation branding. Being situated in London means you will be in a city that is a global hub for the branding, advertising and design industries, as well as learning in a highly cosmopolitan and diverse campus environment here at Middlesex. You will be studying with other like-minded marketing professionals and recent marketing graduates, helping you to develop a professional network and enhance the skills and knowledge required for a branding role whether client-side or agency-side. Course highlights Learn from academics such as Dr Keith Dinnie and Dr Pantea Foroudi who are experts... [-]

MA Advertising

University of the Arts London
Campus Full time 15 months September 2017 United Kingdom London

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. [+]

MA Degrees in Marketing Studies. By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. You will be encouraged to develop your creativity, produce dynamic and persuasive work, and gain an in-depth critical insight into advertising and its role in shaping society and culture. REASONS TO APPLY MA Advertising builds on the outstanding reputation and award-winning success of our undergraduate BA (Hons) Advertising programme. Gain in-depth knowledge and a high-level of professional skills to develop, implement and evaluate a wide range of advertising activities. Explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers. The course features a guest lecture series delivered by industry experts, academics and practitioners from the highest levels of the advertising industry. Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses from delivered by experts across the creative industries. CONTENT MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry. This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and... [-]

Masters in Marketing Innovation

Stratford College Of Business Management
Campus or Online Full time 6 months October 2017 United Kingdom Telford

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]

MA Marketing and Innovation Top up Entry Requirements: Applicants must hold an apropriate Level 7 Postgraduate Diploma. Evidence of English Language capability at a level equivalent to IELT's 6.5. Other qualifications can be considered on a case by case basis. Minimum Age: 19 years Duration: 6 months Intake Dates: January, April, July and October This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides state of the art, workshops to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to our students. These workshops enhance the student’s understanding of research, methodology and other essential study skills. Qualification Overview Credit Value 60 credits Qualification Level 7 Module Synopsis By the end of the masters in marketing course, you should be able to: Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer... [-]

Master of Arts in Marketing

International Black Sea University
Campus Full time 2 years August 2018 Georgia Tbilisi

MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]

MA Degrees in Marketing Studies. With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support; Language of Instruction: English Programme Duration: 2 years (120 ECTS) Awarded Qualification: Master of Business Administration in Marketing Tuition fee for Georgian citizens: 4500 GEL Tuition fee for international students: 3000 USD Student’s exchange MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. Career Opportunities A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of market economy and competitive environment. Admission to the Programme A person is admitted to the programme if: He/she holds a BA or its equivalent diploma Passes B Type test of Unified National Exams for Masters (for Georgian citizens) Passes the university internal exams in specialty and English language Those candidates who have international English language... [-]