MA Programs in Marketing Studies

Compare 54 Masters of Arts in Marketing Studies

Marketing Studies

A Master of Arts (MA) is an advanced degree that many students pursue to gain specialized skills that will help them in the workplace. There are a variety of different programs that students can choose from. Most of the time, you will need to apply for a program that relates to your undergraduate degree.

What is an MA in Marketing Studies? This is an MA program for students who have backgrounds in study areas such as business, strategy, psychology, sociology, research, broadcasting, publication, publicity, distribution, ethics, service, and other subjects. The goal of this type of program is to build on your marketing knowledge. You will learn key concepts related to marketing including activation, effectiveness, segmentation, dominance, service, pricing, brand management, retail, and more. Also, when you pursue this course of study, you can specialize in an area that relates to your career goals. There are programs for social media, international marketing, publicity, sales management, interactive marketing, and more.

There are several benefits to receiving a Masters in a marketing field. The most obvious is advancement in your career. In addition, many graduates find that they perform better on the job because of the tools they learn while they are in school.

The cost of attending school varies depending on the program you choose. Potential students who want to know more about the price should research the admissions fees charged by the program they are interested in attending.

Upon graduation, you will be qualified to work in marketing jobs for different companies. It is common for marketing grads to work in high-level marketing positions. Some even move on to become Directors and Vice Presidents within their companies.

 

If you are interested in receiving your MA in Marketing Studies, it is important to research the different programs online. Once you find one that best meets your needs, you can apply. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master of Arts in International Management - Marketing Specialization

New European College
Campus Full time 4 semesters February 2018 Germany Munich

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. [+]

MA Degrees in Marketing Studies. The Master of Arts (MA) in International Management is a 4 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace. All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a PhD program in the future. With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments. ... [-]

M.A. International Marketing and Media Management

HMKW Hochschule für Medien, Kommunikation und Wirtschaft
Campus Full time Part time 4 - 6 semesters Open Enrollment Germany Berlin Cologne Frankfurt am Main + 3 more

The 2-year Master’s program International Marketing and Media Management targets new job profiles, which arise in our globalized and digitized word. [+]

The HMKW master program M.A. International Marketing and Media Management conveys analytical, producing and consultancy oriented competences, which are needed urgently in our service and knowledge based economic system, spurred by accelerating digital transformations and growing transnational interconnections. All master programs at HMKW offer interdisciplinary mandatory elective modules as a general foundation. Subject-specific modules to deepen and develop your career skills will be built upon these. The interdisciplinary foundation is made up of modules in legal, technological and psychological subject areas. These modules convey essential competencies for the professionalization of your work with the media. In the subject-specific modules, the master program M.A. International Marketing and Media Management conveys Marketing and Management Basics and then further focusses on Media Management as well as Marketing and Media Intelligence subjects. The program is taught in English at HMKW Berlin and taught in German at HMKW Cologne and HMKW Frankfurt. [-]

MA in Business and Management (Marketing)

Bath Spa University
Campus Full time Part time 12 - 32 months September 2018 United Kingdom Bath + 1 more

Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. [+]

MA Degrees in Marketing Studies. Specialise in international business studying this Bath Business School MA. Provides a solid foundation in business, combined with a named specialism in Marketing. Equips you with commercial acumen, knowledge, business and professional skills necessary to succeed. Prepares you to flourish in senior roles in the global business environment. Become a business leader of the future with this career-enhancing postgraduate management qualification. This course is for individuals looking for a credible postgraduate Business and Management qualification with a specialism in international business. Prior work experience and a first degree in Business and Management are not essential; we explore fundamental principles of business and management with a focus on your employability. Overview At an advanced level, you’ll study of a range of organisations and the rapidly changing environments in which they operate both nationally and internationally. You’ll specialise by studying and researching within the field of international business. Expect to enhance your academic research skills and practical management skills. You’ll need these in order to manage human resources, use complex organisational systems and face the challenging issues affecting business in a rigorous, pragmatic and effective manner. While independent study is key at Master’s level, Bath Spa University is a leading, teaching-focussed University, so we support you throughout your degree. You’ll learn through lectures, seminars, practical workshops, assessments, guided study and individual and group tutorials with your lecturers. We make significant use of real-life case studies and examples, enlivening, enriching and contextualising your learning, and bring in external... [-]

Masters in Marketing Innovation

Stratford College Of Business Management
Campus or Online Full time 6 months January 2018 United Kingdom Telford

This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. [+]

MA Marketing and Innovation Top up Entry Requirements: Applicants must hold an apropriate Level 7 Postgraduate Diploma. Evidence of English Language capability at a level equivalent to IELT's 6.5. Other qualifications can be considered on a case by case basis. Minimum Age: 19 years Duration: 6 months Intake Dates: January, April, July and October This Masters degree builds on your understanding of strategic marketing to include design and innovation. It further encourages your appreciation of the practical value of marketing frameworks in a range of strategic business situations. The degree is awarded by Anglia Ruskin University and delivered through our partner LSM. Stratford College provides state of the art, workshops to help you pass your academic programme with ease. These supplementary courses do not form part of the degree programme delivered through LSM and are not mandatory to achieving the degree qualification. They are provided by Stratford College to all students to help assist the students with their study skills. We pride ourselves on giving focus and attention to our students. These workshops enhance the student’s understanding of research, methodology and other essential study skills. Qualification Overview Credit Value 60 credits Qualification Level 7 Module Synopsis By the end of the masters in marketing course, you should be able to: Create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments Develop practical research and analytical capabilities in the context of a market-driven strategy, particularly in the formulation of value propositions in provider-consumer... [-]

MA in Public Relations

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time 1 year United Kingdom London

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. [+]

MA Degrees in Marketing Studies. This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media. The course has close links to the London-based PR industry, and is one of a select few chosen by the professional body PRCA for its University partnership initiative. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR. Course content The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas. The course runs for one year (full-time) or two years (part-time). There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises. Modules The following modules are indicative of what you will study on this course. Core modules Contemporary Theory and Issues in PR This module explores a range of perspectives on PR. We look at the social, cultural and management... [-]

Master of Arts in International Brand Management

Brand Academy – University of Applied Sciences
Campus Full time 4 semesters October 2018 Germany Hamburg

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. [+]

On our Master’s course in International Brand Management you will learn about all of the success factors that drive cross-border and cross-culture marketing and brand management in different economic, cultural and legal systems. The course will therefore be taught in English. Once you have completed our Master’s course and graduated with a Master of Arts you will be ready to begin your career on the global stage and in any industry where brands touch the hearts of consumers. Are you ambitious and eager to work with different cultures? Do you have an interest in strong brands like Apple, Mercedes, Mont Blanc, Nivea and Schwarzkopf and want to experience how East meets West, and are you keen to combine theoretical knowledge with the world of business? Then you’ve come to the right place. Take the first step in your global career with the Brand Academy Master’s course. HOW TO KICK-START YOUR CAREER? Build the foundations of a successful and exciting global career and develop an international outlook with our new Master of International Brand Management course. This two year course delivered by the Brand Academy provides unparalleled exposure to Western and Eastern ways of doing business. Power your learning in a unique combination of core and elective courses, taught in English and in an exclusive setting. Collaborating with well-known companies, you will experience business in the classroom and on international projects across different business branches and product categories. CAREER OPPORTUNITIES Students who've completed their studies at Brand Academy University of Applied... [-]

M.A. in Public Relations

Seton Hall University College of Communication and the Arts
Campus Full time January 2018 USA South Orange

The Master of Arts in Public Relations is an accelerated program focused on theories and skills required in reputation management and effective public relations. Between 2010 and 2020, employment of public relations managers and specialists is expected to grow 21 percent, faster than the average for all occupations. Students in this on-campus program are challenged to evaluate cases, create campaigns, and develop applicable research skills. [+]

Overview

The Master of Arts in Public Relations is an accelerated program focused on theories and skills required in reputation management and effective public relations. Between 2010 and 2020, employment of public relations managers and specialists is expected to grow 21 percent, faster than the average for all occupations. Students in this on-campus program are challenged to evaluate cases, create campaigns, and develop applicable research skills.

By the Numbers

30 Credit Program 21% Expected Employment Growth 14 Miles from Heart of the Public Relations Industry 18 Research and Teaching Awards Received by Faculty

Curriculum

The M.A. in Public Relations is a 30-credit, on-campus program focused on the theories and skills required in reputation management and effective public relations. Students are challenged to evaluate cases, create campaigns, and expand their skills and knowledge. The program offers students the opportunity to study advanced concepts, theories, and methods through rigorous coursework designed to prepare students for success in the field. The program offers courses in:... [-]


MA in Marketing and Advertising: Communications & PR

Marbella International University Centre
Campus Full time 1 - 2 years October 2018 Spain Málaga

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields. [+]

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields.

Duration: 1 year / 2 years Language: English Programme Title: Marketing & Advertising: Communications & PR Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications.

Key Disciplines Covered:

Communication Strategy Digital Marketing and Advertising Market Research Advertising on Internet Search Engines

The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability.... [-]


MA Design specialising in Advertising

AAS College
Campus Full time 13 months September 2018 Greece Thessaloniki

The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment gives you the confidence to produce high quality work [+]

MA Design specialising in Advertising

 

The fast paced nature of this course directly relates to the fast paced nature of the advertising industry. Learning in this environment gives you the confidence to produce high quality work under pressure and to tight deadlines. The course also develops your skills in presentation, drawing, Mac work and visual communication, which are critical in making it within the industry, and are invaluable when approaching agencies as advertising Creatives. Through industry connections you will be able to build up a host of work placements in some of the top advertising agencies.

 

Students are supported by staff input through a series of design activities, and tutorials during the initial modules that are designed to identify an area of interest that can then be fully explored. The formal presentation of this initial research activity and the conclusions drawn, form the basis of the 'statement of intent' document. Both the practical and theoretical elements will be assessed both during, and at the end of, each module.... [-]


MA Consumption, Culture and Marketing

Royal Holloway University of London
Campus Full time 1 year August 2018 United Kingdom London

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. Overview [+]

Overview

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management. 

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.  ... [-]


MA in Public Relations and Strategic Communication

Leeds Beckett University
Campus Full time Part time 1 - 2 years September 2018 United Kingdom Leeds + 1 more

Learn to engage with a global audience through social media, viral marketing and creative writing at Europe’s largest PR teaching department. [+]

MA Degrees in Marketing Studies. Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course. The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age. You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client. You will have the option to undertake a work placement in your second semester. Requirements Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. Applicants who do not have English as their first language are required to have IELTS 6.5 with no skill below 5.5 or an equivalent award. English Language Requirement: IELTS 6.5 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses. Mature Applicants Our University welcomes applications from... [-]

MA in Sustainable Marketing & Leadership

Fresenius University of Applied Sciences
Campus Full time 4 - 6 semesters October 2018 Germany Idstein Cologne + 1 more

A Master's degree in Sustainable Marketing & Leadership from the officially recognised Fresenius University of Applied Sciences offers you a basis unique in Germany for helping you to achieve your professional goal of opening up new markets and customer groups by means of sustained corporate management. [+]

Modern management theory deals with much more than just financial profits. The responsible corporate management plans and organises complex flows of goods, energy, data and finance in the context of social, ecological, economic and global challenges. Green ideas and black figures are thus complementary corporate goals that can be achieved using sustainable marketing tools. Alongside elementary business subjects, the interdisciplinary curriculum also includes general learning material from the fields of management and marketing. You will additionally acquire soft skills such as leadership behaviour and ethics, and learn about global economic correlations. Sustainability is not a fashionable trend but is a "must" for all global and German enterprises in the future if they want to safeguard and develop their competitive advantages. Sustainable management requires a new way of thinking in unknown dimensions. The novelty of sustainability and its relevance for companies to the situation that prevails today will unleash an unrelentingly strong demand for highly qualified professionals and executives in this sector which can only be covered internally. Due to the extensive interdisciplinary competence profile encompassing technical, methodical and social skills, MA students who focus on the field of sustainability will not only find career opportunities in all segments of business from procurement and logistics through to production, as well as in accountancy and marketing, but will also be much sought-after partners for corporate consultancies. This broad spectrum of application possibilities makes the Master's study course in Sustainable Marketing & Leadership an education that offers outstanding prospects for the future and... [-]

Master of Arts in Marketing

International Black Sea University
Campus Full time 2 years August 2018 Georgia Tbilisi

MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. [+]

MA Degrees in Marketing Studies. With us you receive highly qualified practitioner staff and innovative academic programs enabling students to get involved in various market research during the study; Market oriented curricula with Problem-oriented learning; Convenient timetable and Disability support; Language of Instruction: English Programme Duration: 2 years (120 ECTS) Awarded Qualification: Master of Business Administration in Marketing Tuition fee for Georgian citizens: 4500 GEL Tuition fee for international students: 3000 USD Student’s exchange MA in Marketing Program grants international experience and a worldwide network of connections through various international exchange programs with its partner universities abroad. Easily transferable credits and flexible programs allow our students to benefit from spending a part of their exchange in a different environment, receicing a wider insight in the profession chosen. Career Opportunities A degree of MA in Marketing guarantees its graduates an expertise in consumer range analysis, market segmentation and consumer phsycology that enables to carry out various marketing campaigns directed to different groups of customers, increasing the product awareness. Our graduates become leading marketing specialists creating promotional programs, implementing research of customer needs and communicating the strengthes of the organization to the public in the conditions of market economy and competitive environment. Admission to the Programme A person is admitted to the programme if: He/she holds a BA or its equivalent diploma Passes B Type test of Unified National Exams for Masters (for Georgian citizens) Passes the university internal exams in specialty and English language Those candidates who have international English language... [-]

MA in Graphic Branding and Identity

University of the Arts London
Campus Full time 15 months September 2018 United Kingdom London

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. [+]

Understanding, translating and communicating brand stories graphically: it's what today's key branding designers do. Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity challenges the whole meaning of graphic branding. Explore the strategic thinking underlying brands and look at how that strategy can drive the creative expression. CONTENT Driven by intelligent enquiry and evaluation, MA Graphic Branding and Identity encourages students to challenge what is understood about the meaning of graphic branding. It explores the strategic thinking underlying brands and focuses on how that strategy can drive the creative expression. Look around you and you will see examples of the power of brands; on the high street, within organisations and in the media. From Coca Cola to Virgin, the most successful brands are worth billions. This MA course focuses on the role of visual identity within branding, with the aim to produce versatile and creative practitioners who understand design within a business, social and cultural context. MA Graphic Branding and Identity addresses the subject from a broad perspective, covering individual, group, cultural, national, international, corporate and commercial identities. You will be encouraged to look critically at the graphic elements which make up a contemporary visual identity. The emphasis is on practical design, supported by theoretical components and the application of clear research methodologies. As well as developing a deeper knowledge of branding and graphic design, you will gain an understanding of how to develop brand strategies and propositions. An important part of the course involves developing an independent... [-]

Strategic Marketing Communications, MA

University of Greenwich - Business School
Campus Full time Part time 1 - 2 years August 2018 United Kingdom City of London + 1 more

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. [+]

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then.

Course structure

This Master's has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

Our programme will build your understanding of communications planning, consumer decision-making and behaviour, traditional and new media to help you better meet the competitive challenges of a changing marketplace.

You will study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind.... [-]