A Master of Arts or MA is a graduate degree typically earned after a program of study of the fine arts, humanities, social sciences or other, similar concentrations. These programs tend to last one to two years.
Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.
Heilbronn is a city in northern Baden-Württemberg, Germany known for its wine industry. It is a vital economic center within the Heilbronn-Franken region. It has a population of more that 100,000 residents. Heilbronn city has several higher educational establishments.
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The MA International Tourism Management is a multidisciplinary Master Programme that has been created by the university's business faculties in close consultation with business, industry and the professionals in response to a challenging and rapidly developing organisational environment. The programme is dedicated to qualifying first-degree holders for management positions in globally- operating tourism organisations. [+]
Tourism is a highly dynamic, continuously expanding and developing phenomenon. It has experienced remarkable growth in recent years, and the tourism sector is nowadays one of the industries that generate the highest levels of employment. Moreover, the number of tourist arrivals, as well as the receipts from international tourism, are constantly rising.
Tourism, therefore, needs managing. Activities in strategic planning, market research, e-commerce, project management and other specific management functions are becoming more significant all the time. All these activities demand an international and intercultural approach. The Master Programme in International Tourism Management prepares first-degree graduates for a successful career in this vibrant and dynamic sector.... [-]
This Master programme prepares students to face the today's' business challenges. As a programmes' participant, you will learn how to approach a highly complex, dynamic and globalised environment through the lens of sustainability and a thorough understanding of intercultural management. The MA in International Business and Intercultural Management is a multi-disciplinary programme that apart from teaching leadership and intercultural management techniques also lies a focus on marketing and finance. It further contains several courses on empiric research which will enable students to continue their studies with a PhD programme after completing this master'. [+]
Todays’ business environment has become highly complex, dynamic and globalised. At the same time, there is a paradigm shift in doing business. From Global Corporate Leaders to small business start-ups there is a rising in consciousness for more corporate responsibility. What these new business environment needs are managers with intercultural competencies, new leadership capabilities and awareness of sustainability issues. And this is exactly what the MA International Business & Intercultural Management offers prospective students. It is a multi-disciplinary Master Programme that has been developed by the university’s business faculties in close consultation with business and industry in response to a challenging and rapidly developing organisational environment.... [-]