Master of Art Programs in Fashion Marketing

Compare 9 Masters of Arts in Fashion Marketing

Fashion Marketing

A master’s degree, or MA, is a postgraduate degree that is awarded after one or two years of academic work. Some programs require research or a thesis project for graduation. The MA program typically offers humanities students with a deeper or more focused look at their chosen subject.

What is an MA in Fashion Marketing? This master’s program could have a broad focus on fashion marketing or a more specific focus on marketing and branding or retail and luxury management. Subjects covered in the program include the history of fashion, branding, visual merchandising, marketing communications, corporate social responsibility, the analysis of brand management, the development of fashion concepts and the analysis of fashion trends.

Students benefit from associating with guest speakers and active professionals, educational trips to fashion hubs, workshops, collaborative experiences and seminars with high-profile speakers. They can also expect to develop important networks to draw upon after completion of the program.

Tuition and related expenses for an MA in Fashion Marketing can vary a great deal from school to school and country to country.  It is important to contact the schools individually to get accurate information.

The call for talented professionals in this area is great. Graduates of the program often go on to create their own businesses or to pursue even more education. Jobs are available in the fashion retail and design industries, product development, trend forecasting and Internet retail spaces. Job titles include design directors, fashion consultants, brand managers, fashion entrepreneurs and consultants. They may choose to work in the business management sector of fashion or become educators themselves.

Anyone who is interested in enrolling in one of these programs should review their options in the program listing. If this describes you, use the lead forms to get more information about the programs that seem most exciting to you. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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MA in Fashion Retail and Luxury Management

London College of Contemporary Arts
Online Full time 18 months February 2017 United Kingdom UK Online London + 1 more

Enhance your skills, competencies and industry knowledge with a comprehensive online MA in Fashion Retail and Luxury Management from London College of Contemporary Arts (LCCA) in partnership with the International Telematic University UNINETTUNO. [+]

MA Degrees in Fashion Marketing. MA in Fashion Retail and Luxury Management Enhance your skills, competencies and industry knowledge with a comprehensive online MA in Fashion Retail and Luxury Management from London College of Contemporary Arts (LCCA) in partnership with the International Telematic University UNINETTUNO. Your programme will focus on the history of fashion and the development of the luxury market, with special consideration for key aspects of successful luxury brand management. You will also analyse the effect of the luxury market on consumer behaviour, status, and pay close attention to the key characteristics of market trends, all the while applying your findings to the creation of luxury branding strategies. With course delivery through InterActive’s online learning platform, you will have access to HD video tutorials, a library of research materials, professional and peer student networks, and student support, all at your fingertips, everywhere, 24/7. Course Requirements UK undergraduate degree or equivalent – any subject area English levels 5.5 IELTS (5.5 in all bands)or equivalent Students who fail to meet academic requirements can be assessed on their relevant work experience [-]

MA Fashion Business Management

University of Westminster - Westminster School of Media, Arts and Design
Campus Full time 1 year United Kingdom London

This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University's fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates. [+]

This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University's fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates. Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base enabling you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge. Course content This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry. Core modules FASHION BUSINESS AND SUPPLY CHAIN MANAGEMENT CREATIVE TEAM BUILDING STRATEGIC FASHION BUSINESS MANAGEMENT FINANCE AND ENTREPRENEURSHIP FASHION MARKETING AND BRAND MANAGEMENT MANAGING CHANGE AND INNOVATION MAJOR FASHION BUSINESS MANAGEMENT PROJECT Industry links The idea of a Fashion Business Management MA was formulated in discussion with industry leaders. Building on the success of our Fashion Merchandise Management courses and in particular the close collaboration with industry we spoke extensively to senior fashion executives. Many felt that although doing an MA in Fashion Business Management would not ensure promotion, potential candidates who learn how to apply the knowledge they gain from the course can become leaders who can inspire others. Those candidates need to understand the values and culture of the industry and, most importantly, recognise the difference between information and knowledge and have clearly defined goals. This support from industry is important both for you as a student and for the future development and relevance of the MA. We will continue to foster and maintain these important links with the fashion industry, and ensure that our Fashion Business Management MA stays at the forefront of education for the future leaders in the fashion industry. We will also continue to invite many prestigious and eminent guest speakers from the industry to participate on all the modules, ensuring that the course remains relevant, informed and up-to-date with current industry practice. Associated careers The course is designed to attract applicants with a recognised design, retail management or distribution/manufacturing background. With guidance from the academics and professionals in this field it is anticipated that you will go on to enter senior management positions and move up the career ladder. Our alumni can be found working in senior positions all over the world in many fashion roles and include such well-known brands such as Aldo, Dior, Dunhill, Harrods, Hermes, Louis Vuitton, Marks and Spencer, Nordstrom, Prada Hong Kong and many more. Several of our alumni, have also gone on to study at PhD level and to further academic research. Others have set up their own business or successfully taken over a family run business. Course-specific entry requirements Entry to the course is based on a combination of formal qualifications and significant industry experience. You should have a First or Upper Second in your first degree in any subject, as well as a minimum of two years' working experience in the fashion industry after graduation, although three years' experience is preferred. [-]

MA Strategic Fashion Marketing

University of the Arts London
Campus Full time 1 year September 2017 United Kingdom London

A fashion marketing and management programme with a global reputation for success in launching fashion industry careers. [+]

MA Degrees in Fashion Marketing. A fashion marketing and management programme with a global reputation for success in launching fashion industry careers. Content and Structure The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. It has an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum. Course Structure 12 months 3 terms level 7 180 credits Term One Fashion Business Strategy (20 credits) Fashion Branding (20 credits) Research Methods (20 credits) Term Two International Marketing Strategies (20 credits) Marketing Communications (20 credits) Collaborative Unit (20 credits) Term Three Masters Project (60 credits) Travelling across London The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events. [-]

MA Fashion Retail Management

University of the Arts London
Campus Full time 1 year September 2017 United Kingdom London

This fashion retail course, is aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing. [+]

This fashion retail course, is aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing. Content and Structure MA Fashion Retail Management aims to stimulate creative solutions for multi-channel fashion retailing, and to exploit the design and communication potential of the physical and virtual store. This course bridges a gap between retail disciplines, reflecting a shift in the fashion industries’ demands for a multi-skilled workforce; notably marketing management, information and communication technologies (ICT) and design. It encompasses digital and new media practices to encourage multi-channel practices, interactive communications and innovative solutions within the fashion retail environment. You will be able to combine cutting-edge media approaches with retail formats and brand management to develop appropriate solutions for specific fashion retail environments. You will have the knowledge to critically evaluate trends in consumption, as well as broader societal, economic and regulatory changes, technological development, retail formats and their application to the fashion retail environment. You will also examine and analyse the influence of lifestyle retailing and multi-channel retailing and explore the concept of customer experience with experiential and sensory design from real to virtual situations. Your creative expertise will be utilised to design and implement creative technologies fitting with the retail brand and the convergence of the physical and virtual store. Course Structure 12 months 3 terms level 7 180 credits [-]

MA Fashion Design Management

University of the Arts London
Campus Full time 1 year September 2017 United Kingdom London

A fashion design management course with a global perspective for students wishing to enter managerial roles within the fashion and design industries. [+]

MA Degrees in Fashion Marketing. A fashion design management course with a global perspective for students wishing to enter managerial roles within the fashion and design industries. Content and Structure This course responds to the fashion and retail industry demand for appropriately educated Design Management specialists who can effectively apply their professionalism to organisations, which might include fashion brands, retailers, manufacturers or consultancies. This MA programme is primarily for design graduates, however those from business backgrounds, or with industry experience, are also encouraged to apply. The course benefits from LCF's unparalleled network of internal and external links. Students are able to undertake live projects and briefs, work with industry and research practitioners, and attend a wide range of presentations across the course, college and university. The course supports global perspectives, and students are encouraged to apply business and theoretical models to their own experience and future career ambitions. The majority of students will enter roles in industry in both large and medium-sized companies, or entrpereneurial start-ups. Others may wish to pursue careers in further postgraduate study. Course Structure 12 months 3 terms level 7 180 credits Term One Design Thinking (20 credits) Fashion Branding (20 credits) Research Methods (20 credits) Term Two Creative Futures (20 credits) Managing Fashion Projects (20 credits) Collaborative Unit (20 credits) Term Three Masters Project (60 credits) Travelling across London The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events. [-]

MA Fashion Marketing

Nottingham Trent University: School of Art & Design
Campus Full time Part time 1 - 2 years September 2017 United Kingdom Nottingham + 1 more

This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. [+]

MA Fashion Marketing This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. Our MA Fashion Marketing sits in a suite with the following courses: MA International Fashion Management MA Fashion Communications MA Luxury Fashion Brand Management. You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes. Key features Study on a full-time or part-time basis. Gain knowledge and understanding of how the different areas of the fashion industry work together, and choose your specialist focus. Select from a range of possible outputs to reflect career aspirations or to support a business start-up. Go on study trips to international fashion capitals. Benefit from industry speakers such as international brand managers and fashion specialists. Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design. Prepare for further postgraduate study such as MPhil or PhD. Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. How you’re taught Teaching and learning experiences will include: lectures seminars workshops individual and group tutorials peer group activities presentations directed and self-directed learning access to NTU's online workspace team working personal development planning work-based learning. Assessment Assessment is 100% by coursework and involves: presentations (individual and team) Project Proposal individual project. Careers and employability This course will prepare you for senior management roles across the fashion industry, in areas such as: fashion management product development brand management luxury brand management marketing buying merchandising manufacturing retail consultancy sourcing logistics branding ethics and sustainability communications and PR styling fashion journalism. The skills and knowledge you'll learn through this course will be transferable to roles within other industries. The option to study an Advanced Art and Design Research module will give you the ideal preparation for further postgraduate study, including PhD courses, if you wish to teach or become a researcher. Professional practice You'll have the opportunity to undertake self-negotiated placements or internships, learn entrepreneurship skills through business development courses (such as The Hive's HeadStart programme), and attend events held by industry experts and organisations. We'll help you to develop your skills in self-promotion, team working, presenting and communication. You'll also have the opportunity to undertake case studies which will help your understanding of how businesses work. You'll be invited to attend and be involved in conferences and symposia. Recently this has included the International Foundation of Fashion Technology Institutes (IFFTI) Polimoda Conference in Florence to deliver papers and performances relating to fashion theory and practice. Study visits to exhibitions have recently included: Alexander McQueen's Savage Beauty (Victoria & Albert Museum, London) Madame Gres (Mode Museum, Antwerp) Happy Birthday Dear Academie! (Mode Museum, Antwerp) Dries Van Noten's Inspirations (Mode Museum, Antwerp). Our annual trip to Antwerp and Paris has also included entry to the international trade show Première Visionwhich includes Indigo and Yarntex. Students have also attended an optional visit to Copenhagen Fashion Week. You will have the opportunity to have your work selected for a Fashion Management, Marketing and Communication exhibition, held at the end of the course. YouFirst – working with our Employability Team Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course. Entry requirements UK What are we looking for? 2.2 honours degree. Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis. Other requirements: a short report illustrating your knowledge and perspective on an aspect of the fashion industry. Getting in touch If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200. International What are we looking for? 2.2 honours degree. Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis. Other requirements: IELTS 6.5 (with a minimum of 5.5 in each skill); and a short report illustrating your knowledge and perspective on an aspect of the fashion industry. If you hold international qualifications, take a look at the alternative qualifications we accept for this course. English language requirements If English isn't your first language, you need to show us that your language skills are strong enough for intensive academic study. You'll find our language requirements and list of accepted English language tests here. Your British Council office can tell you where you can take an International English Language Testing System (IELTS) test locally. Applicants who have taken a higher degree at a UK university don't usually have to meet this requirement. Pre-masters courses Are you an international student whose qualifications don't meet the entry requirements? You can do a pre-masters course at Nottingham Trent International College (NTIC). The college is on our City site and NTIC students can use all of the University's facilities. Next steps Please also take a look at our International students page and our application guide for international students which are full of advice and information about to the University. If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200. Alternatively, you can get in touch with our staff at the International Development Office, who are always happy to help. Or speak to one of our official NTU representatives in your country. [-]

MA Fashion

Kingston University London
Campus Full time Part time 1 - 2 years September 2017 United Kingdom Kingston + 1 more

This course, with its new pathway in Knit, continues to develop into a holistic and exciting approach to fashion design and beyond. Retaining our heritage and specialism in womenswear, menswear and knitwear, the course combines industry standards with a creative and contemporary approach to fashion design. [+]

MA Degrees in Fashion Marketing. Choose Kingston's Fashion MA This course, with its new pathway in Knit, continues to develop into a holistic and exciting approach to fashion design and beyond. Retaining our heritage and specialism in womenswear, menswear and knitwear, the course combines industry standards with a creative and contemporary approach to fashion design. Our broad design community and positioning as a progressive and highly rated design institution means that fashion can actively borrow from and share with designers in communication design, sustainable design, and product and space. Key features With our well-established industry links and partnerships, the craft and skill of fashion is paramount and is developed through pioneering projects with industry practitioners from our team. Interdisciplinary modules give you the unique opportunity to expand your current design thinking and methodology, experiment and transform your medium, and work in dynamic teams to exchange and create ideas. What will you study? The Fashion MA is a unique and innovative course combining the creative thinking of the Design School core modules with a very solid and ‘creative' fashion industry focus. The fashion-based modules will encourage you to think creatively and will also challenge you to apply your ideas and concepts to a series of briefs, some of which will arrive directly from industry sources and practitioners. The outcome is non-prescriptive and should be driven by your ambitions and approach to fashion. You will identify design narratives to inspire extensive research culminating in exciting, considered and forward-thinking design developments. You will be expected to create new responses for fashion design. Addressing the contemporary culture of fashion, you will engage within important areas of development - social politics, economics, environments, sciences and technology futures - creating a clearer understanding of fashion context. Addressing the contemporary culture of fashion, you will engage with important areas of development - social politics, economics, environments, sciences and technology futures. The core modules, which explore the fundamentals of design and identify its role in your practice, offer the opportunity to connect and interact with designers from a wide set of creative disciplines. If you choose to specialise in Knit, you will follow the same programme as MA Fashion, but will complete specialist projects within existing modules. Assessment Design projects, written submissions, presentations, and a major project. Course framework With our well-established industry links and partnerships, the craft and skill of fashion is paramount at Kingston University and is developed through pioneering projects with industry practitioners from our Fashion MA staff team. During the course you will also participate in interdisciplinary modules established across the Design School. This gives you the unique opportunity to expand your current design thinking and methodology, experiment and transform your medium, and work in dynamic teams to exchange and create ideas. The Fashion MA course consists of three stages: Stage 1 focuses on identifying and expanding your design signature in a series of critical design projects. You will be required to answer fundamental design questions to investigate your focus for your Fashion MA studies. You will engage in interdisciplinary practice and contemporary design processes, assisting you in developing significant design techniques. Stage 2 of the programme characterises your fashion practice through creative development and design articulation. You engage in live industry briefs maintaining focus. During this stage you will develop your design DNA by sharing, engaging and exchanging with industry practitioners and gaining vital feedback to challenge your practice during which you accomplish your individual Fashion MA methodology. Opportunities are available to work for major designers to assist in preparation for the London fashion shows calendar. You will also identify and build partnerships with potential sponsors, collaborators and industry partners for your Major Project. Stage 3 of the programme allows the designer to define, resolve and present their design practice. The final stage of the course is then spent developing and defining your work to creative conclusion. The Fashion Scout Presentation and Show at our annual showcase during London Fashion Week will be open to selected designers who will undertake a rigorous selection process to profile their work for the event. This conclusive phase of the Fashion MA programme is a vital opportunity to present your work as tomorrow's fashion designer, communicator, researcher, or even craftsperson. Course structure Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules. The Fashion MA course is part of the Design School's postgraduate programme. The structure – shared with students from Communication Design MA, Product + Space MA, and Sustainable Design MA – enables you to explore your individual specialist interests in fashion within an integrative learning environment that provides a comprehensive understanding of the value and role of interdisciplinary methods and ways of working. The influences and impact of thinking from other related design subjects on your own specialist study is an important aspect of the identity and the community of interdisciplinary practice at masters level in the Design School. This structure is designed to help progress and develop your independent learning, encouraging you to construct and explore projects concerned with areas of particular personal interests. The overarching course philosophy, based upon an emphasis on research, methodology and design thinking, allows individual and personal concerns to be explored through focused study in fashion. The two shared modules of The Design School's Postgraduate Framework both commence with a symposium, in which high-profile external speakers present their work and contribute to a debate on a topic of relevance to all courses in the Framework. View the promotional flyer from the most recent 'Here and There' symposium (PDF), on the theme of interdisciplinarity. View the promotional flyer from the most recent 'Creating Futures' symposium (PDF), on the theme of forging a path in the creative industries. Stage 1 Designing Research Fashion Context I Stage 2 Fashion Context II Creative Futures Stage 3 Major Project Learn a language You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish. [-]

COLLECTION MANAGER

ESIMODE
Campus Full time 2 years September 2017 France Toulouse

This 2-year graduate course prepares for management and sales event functions within the fashion industry business. In order to fully experience and understand the academic teaching, each student complete 2 work placements during the length of the course, each taking place during the academic year and lasting between 10 to 12 weeks. [+]

In Textile and Apparel in Fashion and Luxury Industry, majoring in Fashion Business Management (Master's level) Duration of the course: 2 years Applicant must hold a bachelor degree from a regionally accredited institution, or shall have completed equivalent academic preparation as determined by appropriate campus authorities. Level and conditions of entry: Excellent command of French language This 2-year graduate course prepares for management and sales event functions within the fashion industry business. In order to fully experience and understand the academic teaching, each student complete 2 work placements during the length of the course, each taking place during the academic year and lasting between 10 to 12 weeks. Course content: Management and production control, fashion design DAO object-orientated software, Fashion design and Pattern making, History and culture of fashion, introduction to pattern making, Gradation and industrial montage of garments, Textile, fibre and fabric technology, Technical English, Personal skills and leadership practices within a professional environment, Fashion group strategies (Corporate Law/Financial management/economics). [-]

MA Fashion Marketing

Pearl Academy
Campus Full time 2 years July 2017 India Delhi

The aim of the Master’s Degree in Fashion Marketing is to provide a holistic and extensive programme of study to develop students into thought leaders with a strategic approach; and facilitate learning to solve complex and challenging problems in the fashion business context. [+]

MA Fashion Marketing

Course overview - Summary The aim of the Master’s Degree in Fashion Marketing is to provide a holistic and extensive programme of study to develop students into thought leaders with a strategic approach; and facilitate learning to solve complex and challenging problems in the fashion business context. The programme looks at developing individuals to function as higher managers and specialists in the dynamic fashion industry in India and abroad; whilst enhancing their ability to work with self-direction, professionalism and originality in the domain of fashion.

The Structure This full time postgraduate degree programme is designed to be delivered over a six month bridge semester, and three semesters of contact teaching, self elected learning and industry based projects and case studies. The ‘bridge’ semester looks to build in the students a sound, basic foundation for later disciplinary competencies, and developing a basic understanding of the fashion industry and business. The aim of this entry level semester is also to address student preparation for the broad spectrum of skills and concepts suitable to the learning in the Masters Level studies. In the first semester the learning concentrates on the holistic understanding and skills significant to the fashion marketing specialism. Here the students focus on marketing strategy, systems and processes. In the second semester students take their previous learning to a higher, complex and sophisticated stage of understanding and engage in application through projects, often sponsored by industry, and, therefore, coming to terms with industrial and commercial reality. This semester facilitates the students to choose an aspirational elective from three options – entrepreneurship, luxury marketing, and creative fashion marketing Communication- suiting their own employability needs. The third semester engages students in the final work leading to the MA Degree. Each student has a second engagement in industry for higher understanding and experience of professional practice. The Audience Students interested in applying for this programme are required to have a graduate degree or diploma in any discipline of study from the science or humanities stream of a recognized university. Candidates with keen interest in fashion industry and strategic management in marketing function can join this programme. The candidate must have good degree of confidence in business communication and sound mathematical and reasoning ability. The course is very rigorous and requires candidates with fitting conceptual and analytical skills, leadership skills as well as initiative and motivation. The Future In the dynamic and evolving environment of the global fashion business the demand for professionals with domain specific knowledge and expertise is growing continuously. On completing the programme, students can choose to join the industry in the field of fashion business management, fashion entrepreneurship, consulting and business research, or pursue careers in academics through professional doctoral research study or teaching. Duration of the course This programme has a dual structure allowing for admission to candidates with previous fashion qualifications or equivalent fashion industry experience (Category A) or otherwise, (Category B) as clearly indicated below. Category A: Graduate-degree (or equivalent) holders in fashion management, marketing, retail, merchandising, manufacturing or even design and such other qualifications, or those with work experience (without necessarily a fashion qualification), that can be considered as sufficiently equivalent to undergraduate degree-level preparation for an understanding of the complete fashion industry chain. Category A students undergo a 3-semester, 11/2 years provision, commencing in January 2013 and ending in May 2014. Category B: Graduate-degree (or equivalent) holders in any discipline other than fashion and without any sufficient work experience in the fashion industry undergo the programme in a 4-semester, 2 years provision. Here, the first six months (referred as Semester 0) are devoted to Bridge Studies for preparing the student with adequate fashion industry appreciation, knowledge and competencies, employing fast-track learning methodology; upon qualifying in this semester, the Category B student progresses to the 3-semester, 1 V2 years MA degree studies. The admitted students from Category B will commence their programmes in August 2012 to undergo Bridge Studies and their progression to MA Degree studies will occur in January 2013, joining admitted students from Category A. The Masters Degree programme has 2 provisions, all offered only at Delhi Centre. Recruiting Companies/ Brands Tarun Tahiliani Private Ltd, Cosmopolitan, Genesis Brands Benetton, Wills Lifestyle. COURSE MODULE YEAR : 1 BRIDGE : 1. Phenomenon of Fashion Demand In this module students will get a comprehensive knowledge of knowledge and its manifestations in time and space and how commercially it transforms into demand for fashionable products and services. The aim of the module is to facilitate the student: To understand elements of fashion and To comprehend the effects of various influences pervade by consumers, brands, lifestyles, culture , time and geography – on demand of fashion and fashionable products and services. 2. Market Response to Fashion Demand This module will enable the student to comprehend the supply side of the fashion value chain business. It covers the activities of diverse economic agents engaged in supply such as product, raw materials producers, distributors, warehouses, retailers and service agents. IT systems a fashion business. The aim of the module is to facilitate the student to comprehend the complete back end of the fashion business value chain comprising raw material sources, fabricators, producers, vendors, distributors, transporters, inventory controllers, designers, exporters, retailers etc. 3. Management of Fashion Business This module will enable students develop an understanding how fashion organizations management themselves in terms of structure, functions, systems and processes. Specifically, the module will facilitate students to understand principles and processes of management as applied in general and specifically to fashion business. The module will sensitize students to global issues as sustainability and ethics in fashion business practices, decisions and other aspects. 4. Research and Communication Skills This module will develop the basic communication and research skills required by any business. The students will learn to select the most appropriate analytical tool and communication aid to convey findings to an audience effectively and to demonstrate conceptual understanding different types of communication. Specifically the module aims to train students to give confident oral communication and conduct systemic enquiry through collation and analysis of data from a range of sources. Semester One : 1. Strategic Fashion Marketing This module will enable students to know the concept of strategy as applied to the fashion business and its marketing function. Specifically, the aim of the module is to facilitate students: To conceptually understand strategy , types of strategy, its determinants and how it is formulated for fashion business To comprehend strategic intent, planning and inter connectedness of fashion-organization strategy with fashion marketing strategy To develop skill of formulating marketing strategy for a chosen fashion business case. 2. Fashion Marketing Systems and Processes This module will enable students to know the concept of marketing function in the context of fashion business. Specifically, the aim of the module is to facilitate students to conceptually describe , distinguish and integrate the conceptual understanding of functions, systems and processes and to understand marketing mix functions and how they get formulated for fashion business. 3. Advanced Marketing Research This module will enable students to know the advanced research techniques and methodologies as applied to the fashion business and its marketing function. Specifically, the aim of the module is to facilitate students is to conceptually understand advanced marketing research techniques, designs, tools to formulate for marketing strategies and plans for fashion business and to comprehend statistical analysis tools and develop deep analytical skills. 4. Professional Practice 1 This module will provide an opportunity for the budding post graduates get familiar with fashion business firms and relate all prior learning in fashion marketing discipline to practical professional world. The aim of the module is to expose the students to prevalent commercial and industrial practice, standards and commitment and to appreciate fashion marketing systems and expertise available, as well as related implications. YEAR : 2 Semester Two: 1. Integrated Project The module will give students an opportunity to integrate all prior learning and apply the comprehensive knowledge to solve a live industry problem Specifically, this module will facilitate students to integrate and apply the comprehensive knowledge of marketing environment, customer driven marketing strategies, integrated marketing mix, fashion communication and marketing ethics to solve a “live” fashion marketing problem, The module aims to develop critical thinking, rational enquiry and encourage self-directed learning to solve a “live” problem. The students are expected to take responsibility of own work, seek and use information, and criticize it while engaging effectively in debate in a professional manner. 2. Project Management * This module will make students understand the principles and approaches of Project Management. The aim of the module is to facilitate students to manage issues related to project management and to know industry practice/ requirements to be a project manager and to demonstrate the abilities to manage a project and work with a team. 2. Entrepreneurship This module will develop in students the ability to ideate, evaluate, incubate and nurture businesses that can be scaled.The module will aim to develop in students the skill to opportunity to go beyond technical ability and to come out with viable business ideas. Optional Modules (Any One) 3. Luxury Marketing This module will enable students to know the concept of luxury, how luxury markets are different from others and how marketing of luxury fashion business is strategized. Specifically, the aim of the module is to facilitate students to conceptually understand luxury , luxury markets, its determinants and how it is luxury marketing tools are formulated for fashion business and to develop skill of formulating marketing strategy for a chosen luxury fashion business case. 4. Creative Fashion Marketing Communication This module will help the student to apply one’s creative abilities in designing aids of marketing. The aim of the module is to explore innovative and creative methods of expression and marketing and to differentiate from existing marketing communication mix. Semester Three: 1. Masters Dissertation The student will get an opportunity to engage in original contribution putting together achieved leanings and applying it to conceptual or empirical solution. The aim of this module is to facilitate student to develop the skills of scholarly research and application, to engage in complex problem solving innovatively and creatively and to contribute to body of knowledge in a given area of work. 2. Professional Practice II This module is will provide an opportunity for the budding post graduates to acquire familiarity of organizational practice relating to learned discipline and to apply test and reflect upon the findings of master’s dissertation. The aim of the module is to to develop autonomous and proficient marketing professional and to set career and professional goals for oneself. Careers Challenging positions in brand positioning, sustenance and promotion with large national brands like Pantaloon, Reliance, RPG, Lifestyle, Globus, Piramyd, Trent, etc. Product Managers Brand Managers Retail Professionals Marketing Consultants for the Lifestyle Industry Eligibility : Essential: Graduate Degree (or equivalent) Desirable: Graduation in Fashion Management, Marketing, Retail, Merchandising, Manufacturing or Design Or at least 3 years fashion business experience Location : Delhi Validation : Nottingham Trent University [-]