A master’s degree, or MA, is a postgraduate degree that is awarded after one or two years of academic work. Some programs require research or a thesis project for graduation. The MA program typically offers humanities students with a deeper or more focused look at their chosen subject.
What is an MA in Fashion Marketing? This master’s program could have a broad focus on fashion marketing or a more specific focus on marketing and branding or retail and luxury management. Subjects covered in the program include the history of fashion, branding, visual merchandising, marketing communications, corporate social responsibility, the analysis of brand management, the development of fashion concepts and the analysis of fashion trends.
Students benefit from associating with guest speakers and active professionals, educational trips to fashion hubs, workshops, collaborative experiences and seminars with high-profile speakers. They can also expect to develop important networks to draw upon after completion of the program.
Tuition and related expenses for an MA in Fashion Marketing can vary a great deal from school to school and country to country. It is important to contact the schools individually to get accurate information.
The call for talented professionals in this area is great. Graduates of the program often go on to create their own businesses or to pursue even more education. Jobs are available in the fashion retail and design industries, product development, trend forecasting and Internet retail spaces. Job titles include design directors, fashion consultants, brand managers, fashion entrepreneurs and consultants. They may choose to work in the business management sector of fashion or become educators themselves.
Anyone who is interested in enrolling in one of these programs should review their options in the program listing. If this describes you, use the lead forms to get more information about the programs that seem most exciting to you. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Enhance your skills, competencies and industry knowledge with a comprehensive online MA in Fashion Retail and Luxury Management from London College of Contemporary Arts (LCCA) in partnership with the International Telematic University UNINETTUNO. [+]
This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University's fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates. [+]
A fashion marketing and management programme with a global reputation for success in launching fashion industry careers. [+]
This fashion retail course, is aimed at students who wish to pursue a management or creative career in multi-channel fashion retailing. [+]
A fashion design management course with a global perspective for students wishing to enter managerial roles within the fashion and design industries. [+]
This exciting and innovative course will equip you with the strategic, creative and commercial skills required by the global fashion industry. It will develop and strengthen your core skills and knowledge in specialist areas, including new concepts and strategies for fashion marketing. You learn alongside students from our other MA Fashion Management, Marketing and Communication courses, and have the option to transfer MA titles if you’re specialism changes. [+]
This course, with its new pathway in Knit, continues to develop into a holistic and exciting approach to fashion design and beyond. Retaining our heritage and specialism in womenswear, menswear and knitwear, the course combines industry standards with a creative and contemporary approach to fashion design. [+]
This 2-year graduate course prepares for management and sales event functions within the fashion industry business. In order to fully experience and understand the academic teaching, each student complete 2 work placements during the length of the course, each taking place during the academic year and lasting between 10 to 12 weeks. [+]
The aim of the Master’s Degree in Fashion Marketing is to provide a holistic and extensive programme of study to develop students into thought leaders with a strategic approach; and facilitate learning to solve complex and challenging problems in the fashion business context. [+]
MA Fashion MarketingCourse overview - Summary The aim of the Master’s Degree in Fashion Marketing is to provide a holistic and extensive programme of study to develop students into thought leaders with a strategic approach; and facilitate learning to solve complex and challenging problems in the fashion business context. The programme looks at developing individuals to function as higher managers and specialists in the dynamic fashion industry in India and abroad; whilst enhancing their ability to work with self-direction, professionalism and originality in the domain of fashion. The Structure This full time postgraduate degree programme is designed to be delivered over a six month bridge semester, and three semesters of contact teaching, self elected learning and industry based projects and case studies. The ‘bridge’ semester looks to build in the students a sound, basic foundation for later disciplinary competencies, and developing a basic understanding of the fashion industry and business. The aim of this entry level semester is also to address student preparation for the broad spectrum of skills and concepts suitable to the learning in the Masters Level studies. In the first semester the learning concentrates on the holistic understanding and skills significant to the fashion marketing specialism. Here the students focus on marketing strategy, systems and processes. In the second semester students take their previous learning to a higher, complex and sophisticated stage of understanding and engage in application through projects, often sponsored by industry, and, therefore, coming to terms with industrial and commercial reality. This semester facilitates the students to choose an aspirational elective from three options – entrepreneurship, luxury marketing, and creative fashion marketing Communication- suiting their own employability needs. The third semester engages students in the final work leading to the MA Degree. Each student has a second engagement in industry for higher understanding and experience of professional practice. The Audience Students interested in applying for this programme are required to have a graduate degree or diploma in any discipline of study from the science or humanities stream of a recognized university. Candidates with keen interest in fashion industry and strategic management in marketing function can join this programme. The candidate must have good degree of confidence in business communication and sound mathematical and reasoning ability. The course is very rigorous and requires candidates with fitting conceptual and analytical skills, leadership skills as well as initiative and motivation. The Future In the dynamic and evolving environment of the global fashion business the demand for professionals with domain specific knowledge and expertise is growing continuously. On completing the programme, students can choose to join the industry in the field of fashion business management, fashion entrepreneurship, consulting and business research, or pursue careers in academics through professional doctoral research study or teaching. Duration of the course This programme has a dual structure allowing for admission to candidates with previous fashion qualifications or equivalent fashion industry experience (Category A) or otherwise, (Category B) as clearly indicated below. Category A: Graduate-degree (or equivalent) holders in fashion management, marketing, retail, merchandising, manufacturing or even design and such other qualifications, or those with work experience (without necessarily a fashion qualification), that can be considered as sufficiently equivalent to undergraduate degree-level preparation for an understanding of the complete fashion industry chain. Category A students undergo a 3-semester, 11/2 years provision, commencing in January 2013 and ending in May 2014. Category B: Graduate-degree (or equivalent) holders in any discipline other than fashion and without any sufficient work experience in the fashion industry undergo the programme in a 4-semester, 2 years provision. Here, the first six months (referred as Semester 0) are devoted to Bridge Studies for preparing the student with adequate fashion industry appreciation, knowledge and competencies, employing fast-track learning methodology; upon qualifying in this semester, the Category B student progresses to the 3-semester, 1 V2 years MA degree studies. The admitted students from Category B will commence their programmes in August 2012 to undergo Bridge Studies and their progression to MA Degree studies will occur in January 2013, joining admitted students from Category A. The Masters Degree programme has 2 provisions, all offered only at Delhi Centre. Recruiting Companies/ Brands Tarun Tahiliani Private Ltd, Cosmopolitan, Genesis Brands Benetton, Wills Lifestyle. COURSE MODULE YEAR : 1 BRIDGE : 1. Phenomenon of Fashion Demand In this module students will get a comprehensive knowledge of knowledge and its manifestations in time and space and how commercially it transforms into demand for fashionable products and services. The aim of the module is to facilitate the student: To understand elements of fashion and To comprehend the effects of various influences pervade by consumers, brands, lifestyles, culture , time and geography – on demand of fashion and fashionable products and services. 2. Market Response to Fashion Demand This module will enable the student to comprehend the supply side of the fashion value chain business. It covers the activities of diverse economic agents engaged in supply such as product, raw materials producers, distributors, warehouses, retailers and service agents. IT systems a fashion business. The aim of the module is to facilitate the student to comprehend the complete back end of the fashion business value chain comprising raw material sources, fabricators, producers, vendors, distributors, transporters, inventory controllers, designers, exporters, retailers etc. 3. Management of Fashion Business This module will enable students develop an understanding how fashion organizations management themselves in terms of structure, functions, systems and processes. Specifically, the module will facilitate students to understand principles and processes of management as applied in general and specifically to fashion business. The module will sensitize students to global issues as sustainability and ethics in fashion business practices, decisions and other aspects. 4. Research and Communication Skills This module will develop the basic communication and research skills required by any business. The students will learn to select the most appropriate analytical tool and communication aid to convey findings to an audience effectively and to demonstrate conceptual understanding different types of communication. Specifically the module aims to train students to give confident oral communication and conduct systemic enquiry through collation and analysis of data from a range of sources. Semester One : 1. Strategic Fashion Marketing This module will enable students to know the concept of strategy as applied to the fashion business and its marketing function. Specifically, the aim of the module is to facilitate students: To conceptually understand strategy , types of strategy, its determinants and how it is formulated for fashion business To comprehend strategic intent, planning and inter connectedness of fashion-organization strategy with fashion marketing strategy To develop skill of formulating marketing strategy for a chosen fashion business case. 2. Fashion Marketing Systems and Processes This module will enable students to know the concept of marketing function in the context of fashion business. Specifically, the aim of the module is to facilitate students to conceptually describe , distinguish and integrate the conceptual understanding of functions, systems and processes and to understand marketing mix functions and how they get formulated for fashion business. 3. Advanced Marketing Research This module will enable students to know the advanced research techniques and methodologies as applied to the fashion business and its marketing function. Specifically, the aim of the module is to facilitate students is to conceptually understand advanced marketing research techniques, designs, tools to formulate for marketing strategies and plans for fashion business and to comprehend statistical analysis tools and develop deep analytical skills. 4. Professional Practice 1 This module will provide an opportunity for the budding post graduates get familiar with fashion business firms and relate all prior learning in fashion marketing discipline to practical professional world. The aim of the module is to expose the students to prevalent commercial and industrial practice, standards and commitment and to appreciate fashion marketing systems and expertise available, as well as related implications. YEAR : 2 Semester Two: 1. Integrated Project The module will give students an opportunity to integrate all prior learning and apply the comprehensive knowledge to solve a live industry problem Specifically, this module will facilitate students to integrate and apply the comprehensive knowledge of marketing environment, customer driven marketing strategies, integrated marketing mix, fashion communication and marketing ethics to solve a “live” fashion marketing problem, The module aims to develop critical thinking, rational enquiry and encourage self-directed learning to solve a “live” problem. The students are expected to take responsibility of own work, seek and use information, and criticize it while engaging effectively in debate in a professional manner. 2. Project Management * This module will make students understand the principles and approaches of Project Management. The aim of the module is to facilitate students to manage issues related to project management and to know industry practice/ requirements to be a project manager and to demonstrate the abilities to manage a project and work with a team. 2. Entrepreneurship This module will develop in students the ability to ideate, evaluate, incubate and nurture businesses that can be scaled.The module will aim to develop in students the skill to opportunity to go beyond technical ability and to come out with viable business ideas. Optional Modules (Any One) 3. Luxury Marketing This module will enable students to know the concept of luxury, how luxury markets are different from others and how marketing of luxury fashion business is strategized. Specifically, the aim of the module is to facilitate students to conceptually understand luxury , luxury markets, its determinants and how it is luxury marketing tools are formulated for fashion business and to develop skill of formulating marketing strategy for a chosen luxury fashion business case. 4. Creative Fashion Marketing Communication This module will help the student to apply one’s creative abilities in designing aids of marketing. The aim of the module is to explore innovative and creative methods of expression and marketing and to differentiate from existing marketing communication mix. Semester Three: 1. Masters Dissertation The student will get an opportunity to engage in original contribution putting together achieved leanings and applying it to conceptual or empirical solution. The aim of this module is to facilitate student to develop the skills of scholarly research and application, to engage in complex problem solving innovatively and creatively and to contribute to body of knowledge in a given area of work. 2. Professional Practice II This module is will provide an opportunity for the budding post graduates to acquire familiarity of organizational practice relating to learned discipline and to apply test and reflect upon the findings of master’s dissertation. The aim of the module is to to develop autonomous and proficient marketing professional and to set career and professional goals for oneself. Careers Challenging positions in brand positioning, sustenance and promotion with large national brands like Pantaloon, Reliance, RPG, Lifestyle, Globus, Piramyd, Trent, etc. Product Managers Brand Managers Retail Professionals Marketing Consultants for the Lifestyle Industry Eligibility : Essential: Graduate Degree (or equivalent) Desirable: Graduation in Fashion Management, Marketing, Retail, Merchandising, Manufacturing or Design Or at least 3 years fashion business experience Location : Delhi Validation : Nottingham Trent University [-]