Successfully controlling product development - with the Master's program Fashion and Product Management. From the idea of ​​a fashion product to its launch in the market, it's a long way to go. Changing consumer needs, global competition and the interaction of different sales channels - mono and multi-brand stores, e-commerce and others - require complex corporate structures and systematic processes. In the master's program Fashion and Product Management, you acquire industry-specific know-how and management expertise. In doing so, they learn to cope with the current market conditions of the fashion industry and find innovative solutions - for products and their marketing. The master's program combines a scientific-analytical training with a high degree of practical relevance through business co-operations and workshops with international experts.... [-]

This English-taught master’s programme builds on knowledge relating to the diversity and creativity in languages, literatures, arts, and media in Africa. The interdisciplinary orientation and subject combinations make the programme one-of-a-kind.

The programme is conceptualized as a continuation and immersion of the specialization fields offered in the Bachelor Programme African Visual and Verbal Arts (Languages, Literatures, Media and Art) at Bayreuth University. These are African Linguistics, Swahili Studies, Literatures in African Languages, and Media/Arts and Curational Studies in Africa.

In addition to gaining knowledge in African languages and linguistics, the programme now focuses on a deeper understanding of conditions and norms of language(s) in use; also in its mediated forms and social contexts. Hence, it is the primary goal of this programme to convey an enhanced comprehension of culturally encoded knowledge in its various applications and expressions in Africa.... [-]

Our Master’s degree program Strategic Design focuses on the systematic study of the relationships and interactions between ideas, people, brands, and space, building a coherent set of designed decisions to effectively tackle challenges.

With special emphasis on developing strong research and synthesis skills for brand innovation, our master study program prepares designers to strategically approach and deal with complex problems, build solid interdisciplinary as well as intercultural communication skills and learn to co-create with other design stakeholders. It equips students with the skills and expertise to work and lead on the strategy, design, brand, research & development sectors of the creative and innovation industry.... [-]

The Master’s programme in Interaction Design is aimed at students in various professions who actively want to work on the design and integration of new information and communications technologies into the man-made environment. Graduates with a Master's degree in Interaction Design are able to conceive intuitive user scenarios for complex industrial products and to realise these in a multidisciplinary team. Interaction Design places the user and user scenarios at the centre of conceptual development.... [-]

The M.A. Communication Design is a future-proof program. It provides key competencies expected from creative heads in management positions, focusing on aesthetic production in advertising, marketing and visual communication. The aim is to master the entire design-oriented process of value creation both in theory and practice.

Integration of theory and practice of design:

The ability to carry out the roles and responsibilities associated with the position of Art Director and other management positions held by creative talents, within the framework of the ever-increasing convergence of print, online, broadcast and mobile media.... [-]