The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.... [-]

Overview

The Master of Arts in Strategic Communication combines the curricula and resources of the College of Communication and the Arts to offer students academically challenging courses that provide insight and practical strategies to succeed in the rapidly changing world.

The program uniquely develops critical research skills associated with communication and leadership in ways that are grounded in theory and can be immediately applied in practice. Students are challenged to think creatively, apply state-of-the-art technology, and sharpen their leadership and communication in a dynamic, small-classroom environment.

By the Numbers

An enthralling mix of economic policy and the communication of economic knowledge, this MA will train you to understand how economic knowledge is used in the modern world.

Graduates will be skilled at acting between the economists and the public.

The MA Communicating Economic Policy programme has three main strands: economic policy, which equips you with an understanding of the conceptual tools of an economist; research skills, which teaches you the skills required to handle quantitative data, offers a grounding in qualitative research skills, and prepares you to undertake the entire production process of independent research; and economic communication, which invites you to reflect on what the field of economics can achieve, what its limitations are, and how these can be communicated to non- expert audiences.... [-]

International Journalism and Communication

The Master’s Program of International Journalism and Communication cultivates media professionals with a global vision and strategic mindset. It not only equips students with humanistic knowledge and journalism theories but also with practical skills such as news interviewing, writing, editing, filming and reporting. Students will be awarded Master of Arts in International Journalism upon the successful completion of this program.

This Masters Degree is the first of its kind in Europe. The program gives students the opportunity to study and understand management principles of communication inherent in companies and organizations operating within the international arena, with emphasis on successful application of the strategic tools of communication and public relations and public affairs.

The course is taught exclusively in English, with a faculty of renowned teachers shared with U.S., UK and the rest of Europe. The content of the program responds to the growing demand of a global sector. The master gathers the tendencies set by the leading communication and public relations agencies and consultancies in the world, and also responds to the needs of the large multinationals, who demand global communication projects, but who have both an identity and local roots.... [-]

On our Master’s course in International Brand Communication, you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course will, therefore, be taught in English.

As a recent graduate, you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers.

You have a keen interest in creative brand communication campaigns like Apple, Coca-Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us.

You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising.... [-]

Website and corporate blog, customer magazine and social media channels, print advertisements and online banners - corporate communications, public relations and marketing are just as multifaceted as complex fields of work today. In order to attract the attention of customers and consumers to successfully establish their own brand and build long-lasting customer relationships, companies and other organizations need to align all their communication efforts. Activities of corporate publishing and traditional public relations work require a consistent content marketing strategy that ideally uses the means of brand storytelling. Customers can be approached in this way at different touchpoints and accompanied on their entire customer journey. The degree program Corporate Media (formerly Corporate Publishing) of the Leipzig School of Media (LSoM) provides specialists from communication and marketing departments with the necessary skills to master these challenges in times of digitization within three semesters.... [-]

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute.

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice. A highlight for many students is the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments.... [-]

The MA in Global Communications is an interdisciplinary, hybrid academic program that produces expert communications professionals and scholars. Taught by an international faculty made up of intellectual and professional leaders in their fields, the program is designed to help you find a pathway to future success in your career.

Our curriculum is always being adapted to meet emerging needs. We welcome students with a wide range of interests and provide expert academic and practical training on topics spanning:

Through the M.A. in Communication program, you can enhance your skills in management, film, videography, radio, news, teaching, and overall communication skills.

After completing a master’s degree in Communication, you may qualify for upper-level jobs in fields such as news, social media, advertising, marketing, public relations, sales, human relationships, television, radio or prepare for postgraduate degrees.

Must have a 2.50 overall undergraduate GPA

Have at least a 2.75 G

PA in 15 hours of undergraduate communication courses.

Complete and submit an online application to UCM’s Graduate School and International Admissions along with your official transcripts.... [-]

The New England College Master of Arts (MA) in Professional Writing is an accelerated 12-month online program that provides individualized student-centered instruction focused on new and traditional writing-based media. The 36-credit program combines innovative theoretical, creative and practical foundations to prepare students for challenges in the dynamic and rapidly evolving field of professional writing. Students are mentored by highly skilled instructors to apply their knowledge and writing skills to cutting-edge communication challenges. The program’s Capstone process allows students to create a comprehensive professional digital-based portfolio of work that reflects individualized interests and career goals.... [-]

Multilingualism and intercultural competence - develop your leadership potential! Flexible in three study variants The master program Intercultural Communication and Moderation qualifies you for leadership positions and prepares you for complex intercultural tasks in international companies, organizations, and media.

With this interdisciplinary study, you will perfect your foreign language skills at a professional level. The master's program trains your intercultural communication skills and competence through in-depth knowledge of regional and cultural characteristics. They deal with the importance of intercultural communication in companies and organizations and in the areas of marketing and personnel development. Through the study program, you will improve your career opportunities and invest in your professional and personal development.... [-]

Bridging foundations in established media with future-facing digital theories and skills, our exciting new MA will prepare graduates for the global media of the 21st century.

*For more information please refer to the fees and financial support sections below.

The Regent’s MA in Media & Digital Communications bridges the traditions established in the study of 20th-century media with the innovative and emerging practices of the 21st century. Students will learn about a range of communicative and creative practices within media that are increasingly shaped by technological change and digital communications.... [-]

In a world in which communication is central to human endeavor, the Master of Arts in Communication Studies program connects students to great opportunities. Our graduates, who earn the Master’s Degree in Communication, enjoy success in a range of communication professions and fields, from digital media production to public relations to organizational development to communication theory.

The curriculum extends from strengthening written and oral mastery to laying the foundation for advanced work in communication research. The program encourages the student to select classes to support one’s own interests. The program is committed to the development of leadership, and to the university’s position of national leadership in promoting an ethic of service to community and country, fostering scientific and humanistic research, and advancing social mobility.... [-]

Professional communication skills have become one of the key aspects of all types of enterprise. Students on the SC program study with instructors from the U.S. and Europe on a program that challenges students to build and develop the skills and theoretical understanding needed to work in key positions in a wide variety of private and public enterprises.

The 15-month life-long education program of weekend study (2 weekends per month) leads to an American Master's Degree from La Salle University (Philadelphia, U.S.A.). With a history of over 140 years, La Salle University is a highly ranked regional American university.... [-]