The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.... [-]

Overview

The Master of Arts in Strategic Communication combines the curricula and resources of the College of Communication and the Arts to offer students academically challenging courses that provide insight and practical strategies to succeed in the rapidly changing world.

The program uniquely develops critical research skills associated with communication and leadership in ways that are grounded in theory and can be immediately applied in practice. Students are challenged to think creatively, apply state-of-the-art technology, and sharpen their leadership and communication in a dynamic, small-classroom environment.

By the Numbers

An enthralling mix of economic policy and the communication of economic knowledge, this MA will train you to understand how economic knowledge is used in the modern world.

Graduates will be skilled at acting between the economists and the public.

The MA Communicating Economic Policy programme has three main strands: economic policy, which equips you with an understanding of the conceptual tools of an economist; research skills, which teaches you the skills required to handle quantitative data, offers a grounding in qualitative research skills, and prepares you to undertake the entire production process of independent research; and economic communication, which invites you to reflect on what the field of economics can achieve, what its limitations are, and how these can be communicated to non- expert audiences.... [-]

On our Master’s course in International Brand Communication, you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course will, therefore, be taught in English.

As a recent graduate, you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers.

You have a keen interest in creative brand communication campaigns like Apple, Coca-Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us.

You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising.... [-]

Website and corporate blog, customer magazine and social media channels, print advertisements and online banners - corporate communications, public relations and marketing are just as multifaceted as complex fields of work today. In order to attract the attention of customers and consumers to successfully establish their own brand and build long-lasting customer relationships, companies and other organizations need to align all their communication efforts. Activities of corporate publishing and traditional public relations work require a consistent content marketing strategy that ideally uses the means of brand storytelling. Customers can be approached in this way at different touchpoints and accompanied on their entire customer journey. The degree program Corporate Media (formerly Corporate Publishing) of the Leipzig School of Media (LSoM) provides specialists from communication and marketing departments with the necessary skills to master these challenges in times of digitization within three semesters.... [-]

Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. As part of the course, you will have the opportunity to take exams for the Professional Diploma in Digital Marketing and upon successful completion of the exams become a professional member of the Digital Marketing Institute.

The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice. A highlight for many students is the study trips and company visits organised throughout the course which provide an opportunity for networking and extending learning in new environments.... [-]

We live in a communications-saturated world where 24-hour news coverage, access to the internet and the use of social media have become the norm for millions of people. Global events are instantly reported by the news media, analysed and interpreted by them and millions of ordinary citizens. These developments challenge the traditionally secretive practices of international diplomacy and the ability of governments to control information whilst also creating powerful new tools for propaganda; they enhance the importance of cultural or ‘soft’ power in international relations, and they have also transformed the nature of warfare.

This course is run by the Department of History, Politics and Philosophy in conjunction with the Department of Information and Communication.... [-]

The MA in Communication, Media Practice and Public Relations (PR) is designed for students who want to focus their energy on the dynamic world of social media, develop their creative practice and professional writing skills or are looking to work in an entrepreneurial environment.

The MA offers syllabus-based practice in professional, contemporary media skills, taught by industry professionals with academic backgrounds. The programme includes modules in Professional Writing/Journalism, Visual Communications and Media Design, Video and Documentary Making and PR, Branding, and Promotion. Other modules in communication, theory, film, and history are also available.

The programme allows graduates to add valuable and desirable professional media skills for careers in business, journalism, public and media relations, broadcasting, advertising and marketing and industry professionals to acquire new media skills and qualifications that will enhance their continuing professional development.... [-]

Multilingualism and intercultural competence - develop your leadership potential! Flexible in three study variants The master program Intercultural Communication and Moderation qualifies you for leadership positions and prepares you for complex intercultural tasks in international companies, organizations, and media.

With this interdisciplinary study, you will perfect your foreign language skills at a professional level. The master's program trains your intercultural communication skills and competence through in-depth knowledge of regional and cultural characteristics. They deal with the importance of intercultural communication in companies and organizations and in the areas of marketing and personnel development. Through the study program, you will improve your career opportunities and invest in your professional and personal development.... [-]

The MA in Global Communications is an interdisciplinary, hybrid academic program that produces expert communications professionals and scholars. Taught by an international faculty made up of intellectual and professional leaders in their fields, the program is designed to help you find a pathway to future success in your career.

Our curriculum is always being adapted to meet emerging needs. We welcome students with a wide range of interests and provide expert academic and practical training on topics spanning:

Professional communication skills have become one of the key aspects of all types of enterprise. Students on the SC program study with instructors from the U.S. and Europe on a program that challenges students to build and develop the skills and theoretical understanding needed to work in key positions in a wide variety of private and public enterprises.

The 15-month life-long education program of weekend study (2 weekends per month) leads to an American Master's Degree from La Salle University (Philadelphia, U.S.A.). With a history of over 140 years, La Salle University is a highly ranked regional American university.... [-]

There are two master's programs offered at UCM in communication, a Master of Arts in Mass Communication and a Master of Arts in Speech Communication.

Required Courses (7 required hours)

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And one of the following research components:

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MINIMUM GRADUATE HOUR TOTAL, 31 hours

Bridging foundations in established media with future-facing digital theories and skills, our exciting new MA will prepare graduates for the global media of the 21st century.

*For more information please refer to the fees and financial support sections below.

The Regent’s MA in Media & Digital Communications bridges the traditions established in the study of 20th-century media with the innovative and emerging practices of the 21st century. Students will learn about a range of communicative and creative practices within media that are increasingly shaped by technological change and digital communications.... [-]

The Master of Arts (M.A.) degree in Communication, Media and Theatre provides an in-depth study of the principles and practices of communication, media, and theatre. The program is designed for students interested in advanced corporate positions, those preparing for positions in higher education or further graduate study, and teachers at the elementary or secondary level. The CMT Graduate Program only admits students for the fall semester; we do not admit in the spring semester.

Students must fulfill the requirements for admission to the College of Graduate Studies and Research before admission into the CMT graduate program can be considered. Applicants are required to have completed 15 undergraduate credit hours (a minimum of 9 credit hours at the advanced [300 or above] undergraduate level) in Communication, Media or Theatre at an accredited institution of higher education with a B average. Applicants will also be asked to submit a writing sample. Students must satisfy these requirements prior to being admitted into the program. All final admission decisions rest with the CMT faculty.... [-]

At Washburn University, our goal is to help you become your best self. The Master of Arts in Communication and Leadership helps you become a collaborative and innovative leader who demonstrates effective communication skills, self-awareness, and strategic thinking. The program is built on the knowledge that excellent communication is the foundation of extraordinary leadership. The courses will provide you the knowledge, skills, and experiences for continuous self and system improvement. Earning a Master of Arts in Communication and Leadership is your next step in furthering your career and differentiating yourself from your peers. You’ll understand not only how to adapt to a changing global workforce but also how to leverage these changes into innovative ideas and solutions. The 30 graduate credit hour, interdisciplinary program is designed for working professionals. The eight-week courses are delivered entirely online using a highly interactive and intuitive learning management and video conference system. As an online student, you truly get the best of both worlds - a dynamic online learning experience grounded in the more than 150-year history and tradition of excellence at Washburn University.... [-]