The city of Thessaloniki is the second largest in the country and home to more than 790,000 residents. It is one of Greece’s most essential commercial hubs and plays a significant part in the overall economy. It hosts the country’s largest university among other institutions.

Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

Greece developed their education system with higher education at the top. Over 40% of all Greeks live in Athens and there is also where the best opportunities to pursue an higher education level is. Bordered by Albania, Macedonia, Bulgaria and Turkey, Greece is a tourist pearl with one of the world's fantastic beaches.

An MA is a master’s degree awarded to students that have completed a program studying humanities or fine arts subjects such as history, communications, philosophy, theology or English. A Master of Arts degree typically requires coursework, research and written examinations.

Online learning refers to use of electronic media and information and communication technologies (ICT) in education. With online learning one has the flexibility to access their studies at any time and from anywhere they can log on.