The technical aspects of the teaching provide an understanding of the tools, technologies and principles used for the design and development of contemporary websites. This includes the creation of semantically correct markup, the separation of presentation from content (HTML and CSS) and compliance with web standards (W3C).
The functional aspects focus on the creation of websites with good information architecture that are accessible, usable and findable as a result of effective search engine marketing and optimisation (SEM/SEO). Students learn how people use the web, how they navigate web content and how they search for information. The aesthetic aspects of web design are considered in relation to graphic, artistic, typographic and business objectives, including corporate identity and branding.
Student competence in these three aspects of web design is demonstrated by their delivery of a fully-functioning website for their Web Thesis Project at the end of the programme.
Typically, our students fall into three groups: those with web-related skills (often self-taught) who need a structured and balanced approach to further study; those who are involved with the web and need new skills to develop their present careers; those who have decided on a career change and see web design and content management as a new opportunity.
The university is investing £76 million in a new building to house the campus library, TV studios and academic facilities for disciplines including architecture, design and construction. Stockwell Street is a short walk from the Greenwich Campus and this programme will be delivered there from 2014.
The aims of the programme are:
To equip students with a professional level of competence in web design and content management
To give non-designers an understanding and appreciation of design
To provide students with the opportunity of creating a live website and to measure its success
To help students become familiar with the growing and fast-evolving body of knowledge within this new design discipline.
Design for Web Content (30 credits)
Content Management (30 credits)
User Experience Design (15 credits)
Social Media and SEO (15 credits)
Applied Art for the Web (30 credits)
Major Project (60 credits)
Applicants should have:
A good honours degree or equivalent professional qualification
PLUSa working knowledge of computer operating systems (Windows or Mac OS), a good understanding of file management and competence in the use of standard office software
ANDa computer and reliable broadband access to the Internet at their place of residence.
• Where English is not the first language, a language qualification is required, such as IELTS scoring 6.5 or higher.
Most students find it beneficial to provide their own laptop computer (Mac or PC).
• Applicants may be interviewed.