This is a trans-disciplinary Masters that builds expertise in understanding the role played by the cultural sector (arts, theatres, heritage etc) in developing and managing tourism and hospitality as major engines of growth, regeneration and job creation in the 21st century.
The programme offers the possibility of engagement with the study of the cultural sector in developing and managing tourism and hospitality.
Cultural policies designed to support the arts sectors to enhance high value added tourism and to increase lengths of stay and repeat visits are increasingly being adopted by governments worldwide with the support of the tourism and hospitality sector.
This degree applies to those wishing to work in the arts and tourism sectors or perhaps in galleries and theatres associated with the hospitality sector. It is also for art practitioners and cultural professionals who wish to develop careers involving cultural tourism, cultural policy, culture-led regeneration and destination, city and country branding. It is also relevant to work in NGOs or the cultural policy arms of government and intra-governmental organisations and consultancies.
Specialists from academia and industry
The MA is run by the Institute of Creative and Cultural Entrepreneurship (ICCE) and is designed for students from a variety of academic and professional backgrounds. It is taught by specialists from academia and industry, ensuring a high level synthesis of practice based knowledge and cutting edge research. Both the staff and student body at ICCE have extensive international experience, enhancing peer-to-peer learning and providing an excellent base for networking and gaining contacts worldwide.
Study in London
Studying the role of culture in tourism in a London setting is a unique experience, providing access to some of the world’s most renowned culture and event led regeneration projects that include the legacy of the London Olympics and many other major projects. ICCE also has links with an extensive network of organisations, businesses, policy advisors, consultancies and cultural practitioners that provide exceptional research and study opportunities, such as Creative England, Tourism Concern and visitbritain.org.
Tailor your interests
The Masters is flexible and you can tailor your interests by choosing options from other departments across the College, including Anthropology, Sociology, the Centre for Cultural Studies, Politics, English and Comparative Literature, Educational Studies, Media and Communications, Computing and the Confucius Institute for Dance and Performance.
Modules & structure
This MA is a 180-credit programme consisting of four 30-credit modules and a 60-credit dissertation.
The three main modules of the programme, Cultural Policy and Practice, Cultural Relations and Diplomacy I: Foundations and Cultural Relations and Diplomacy II: Explorations provide a strong basis to explore the complexity of this area of study, which is complemented by a varied module offer from across College that brings to the fore related and intersecting themes.
The fourth module of the programme is an option from a selection of modules covering arts engagement, media, business, languages and politics - this is designed to allow you to tailor the programme to your own particular skills and/or interests.
The teaching methodologies used in these modules will be conducive to creative and independent in-depth and collaborative learning. They'll culminate in the production of a final dissertation in which you will explore in detail a topic building on your interests and knowledge.
The programme allows and encourages you to engage in work placements while attending the modules. These are not a formal part of the programme, but some support will be provided building on ICCE’s extensive experience of internship management and network of contacts.
You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.
You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
English language requirements
If English isn’t your first language, you’ll need to meet our English language requirements to study with us.
For this programme we require:
IELTS 7.0 (including 7.0 in the written test)
If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.