MA in Strategic Marketing Communication


Program Description

Program Details

Our Strategic Marketing Communication program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide.

As a student in the Strategic Marketing Communication program, you'll have a chance to:

  • Conduct research and analyze data to identify marketing challenges and opportunities
  • Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more
  • Customize your program through electives based on your interests and experiences
  • Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served

Program Options

We offer two tracks in our 40-credit graduate program: Planning Market Communication, which emphasizes overall strategy and planning, and Creating Market Communication, which focuses on content and implementation. The program can be completed in one and a half to two and a half years, or in one year with our accelerated full-time one-year cohort option. The program consists of three core courses, three required track courses, and four electives.

With the program electives, you will have the opportunity to emphasize consumer research/behavior, global brand management, digital marketing, or managing the creative process.

One-Year Cohort Option

With the accelerated one-year cohort option, you will complete the same required core courses and a balanced curriculum of additional courses, finishing with the Capstone.

The cohort model focuses on building a strong community. You will take all your classes with the same group of fellow students, giving you lots of opportunities to collaborate and build strong relationships. After you graduate, your cohort becomes the foundation of your professional network, promoting growth and advancement well into your career.

The Emerson Advantage

A Communication Focus

Our students will become skilled communicators who are adept at expressing powerful ideas and create compelling messages for target audiences. The program exposes students to the total marketing landscape. This unique approach closely aligns with the needs of organizations to effectively listen to and communicate with the target audience. We teach the methods and equip you with the tools necessary to effectively position a company for success in their marketplace.

Our program connects the creative and empathetic communication expertise of the marketer to the needs of the market. Strategic Marketing Communication is the link between brand creators and the markets they serve.

With today’s technology dramatically expanding the marketing and communication landscape, it is even more important to have a broad understanding of the building blocks used to create truly integrated marketing and communication plans.

Career Outlook

Upon graduating from Strategic Marketing Communication, you will be prepared to create cohesive communication plans for a business with positioning that resonates with your customers. You'll be equipped with a deep knowledge of evolving strategies and media that can be used together to tell the stories of organizations operating in a global marketplace. In a competitive landscape where information is accessible in higher quantities and across more platforms than ever before, it is essential for businesses to hire marketing communication professionals who are not only great storytellers but are also innovative problem solvers who can command today's tools and technology and seamlessly adapt to those of tomorrow.

In Demand in Today’s Market

Our program will prepare you for a career in marketing that can apply to virtually any type of business or company. Graduates of our program have pursued careers in advertising account management, account planning, public relations, marketing research, brand management, and interactive marketing. They have worked with such companies as Arnold Worldwide, the AMP Agency, Bose, Communispace, Digitas, Deutsch, Ogilvy, IBM, Lexis Nexis, New Balance, Puma, and Smash, among others.

Last updated Jan 2019

About the School

Emerson College is internationally recognized as the nation’s premier institution of higher learning devoted to communication and the arts.

Emerson College is internationally recognized as the nation’s premier institution of higher learning devoted to communication and the arts. Read less