Why do some posts go viral on social media and others do not? How can social media analysis be used in business and policy decisions? How do platforms like Facebook change how we live and do business?

This MA programme offers a critical exploration of social media within contemporary networked societies and trains students to work with (big) data in a responsible way. Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens. Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable. At a time when intensive data-gathering and analysis is key for companies and governments, this MA programme’s theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.

Student profile

If you are interested in how social media transform society and want to learn how you can analyse social media data for research and professional purposes, this program is the right one for you.

Admission Requirements

Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components).

Programme options

  • Master's Honours Programme (honours program)

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

Job prospects

This track leads to positions in data analysis, market research, marketing, communication and public relations, consultancy, entrepreneurship, policy advice.

Program taught in:

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Last updated January 29, 2019
This course is Campus based
Start Date
Sept. 1, 2019
18 months
2,083 EUR
EU/EEA | non-EU/EEA: €12500
May 1, 2019
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By date
Start Date
Sept. 1, 2019
End Date
Application deadline
May 1, 2019

Sept. 1, 2019

Application deadline
May 1, 2019
End Date