MA in Social Media and Society

General

Program Description

Why do some posts go viral on social media and others do not? How can social media analysis be used in business and policy decisions? How do platforms like Facebook change how we live and do business?

This MA program offers a critical exploration of social media within contemporary networked societies and trains students to work with (big) data in a responsible way. Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens. Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable. At a time when intensive data-gathering and analysis is key for companies and governments, this MA program’s theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.

Why study this program in Groningen?

This program trains you to critically engage with the profound societal changes that social media bring about, with hands-on experience with analysis of social media data. The internship familiarizes yourself with the job market and kick-starts your career. Acquired skills include:

  • Cutting-edge knowledge of social media;
  • Social media analysis;
  • Profound insights into social media use;
  • Excellent communication and writing skills;
  • Social media management skills;
  • Entrepreneurial skills.

Program

Year 1

Courses

  • Capturing Media Use (5 EC, optional)
  • Discourse Analysis (5 EC, optional)
  • Network Culture (5 EC)
  • Statistics with R (5 EC, optional)
  • Transformation in the Digital Society (5 EC)
  • Digital Ethnography (5 EC, optional)
  • Platform Studies (5 EC)
  • Social Media Analysis (5 EC, optional)
  • Studying Media Use (5 EC)
  • Visual Analysis (5 EC, optional)
  • Data for Society: Civic Media (5 EC, optional)
  • Media Law and Politics (5 EC, optional)
  • Theoretical Specialization (5 EC)
  • Research Seminar (10 EC)
  • Entrepreneurship (5 EC, optional)
  • Story Lab (5 EC, optional)
  • Thesis Lab (5 EC)

Year 2

Courses

  • Thesis (15 EC) Internship (15 EC)

Entry requirements

Admission requirements

Dutch diploma

Specific requirements More information
Language test Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). If you have a VWO diploma a language test is not required.

International diploma

Specific requirements More information
Language test Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components).

Application deadlines

Type of student Deadline Start course
Dutch students

15 August 2020

15 August 2021

01 September 2020

01 September 2021

EU/EEA students 01 June 2021 01 June 2021
non-EU/EEA students 01 June 2021 01 June 2021

Tuition fees

Nationality Year Fee Program form
EU/EEA 2020-2021 € 2143 full-time
non-EU/EEA 2020-2021 € 13500 full-time

Job prospects

This track leads to positions in data analysis, market research, marketing, communication and public relations, consultancy, entrepreneurship, policy advice.

Research

You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research center. The department is well-known for its informal and vibrant atmosphere, allowing for a fruitful exchange between staff and students.

Last updated Jun 2020

About the School

The University of Groningen has a rich academic tradition dating back to 1614. From this tradition arose the first female student and the first female lecturer in the Netherlands, the first Dutch astr ... Read More

The University of Groningen has a rich academic tradition dating back to 1614. From this tradition arose the first female student and the first female lecturer in the Netherlands, the first Dutch astronaut and the first president of the European Central Bank. Geographically, the University is rooted in the Northern part of the Netherlands, a region very close to its heart. Read less
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