MA in Social Media, Culture and Society

General

Program Description

Course summary

Social Media, Culture and Society MA offers a flexible, interdisciplinary exploration of key contemporary developments in the networked digital media environment. It will benefit those seeking to develop their understanding of contemporary communication and its societal, political, regulatory, industrial and cultural contexts.

Social Media, Culture and Society MA provides students with the opportunity to focus at postgraduate level on:

  • Studying the ways in which social media and the internet shape and are shaped by social, economic, political, technological and cultural factors, in order to equip students to become critical research-oriented social media experts.
  • Developing reflective and critical insights into how social media and the internet are used in multiple contexts in society, and into which roles social media can play in various forms of organisations that are situated in these societal contexts. The aim is that students are equipped to become reflective and critical social media practitioners.
  • Gaining in-depth knowledge and understanding of the major debates about the social and cultural roles of social media and the internet.
  • Acquiring advanced knowledge and understanding of the key categories, theories, approaches and models of social media's and the internet's roles in and impacts on society and human practices.
  • Obtaining advanced insights into practical activity and practice-based work that relate to how social media and the internetwork and which implications they have for social and cultural practices.

Course structure

The following modules are indicative of what you will study on this course.

In semester one, students must select two elective modules from the two thematic groups below (any combination of modules is applicable):

  • Theory and Global Political Economy of Media and Communication
  • Media Politics, Regulation and Business Strategies

In semester two, students must select two elective modules from two thematic groups below (any combination of modules is applicable):

  • Media Politics, Regulation and Business Strategies
  • Media, Culture and Everyday Life

More information on modules and groups to which they belong to can be found below.

Core modules (semester one)
  • Dissertation Module
  • Social Media: Creativity, Sharing, Visibility
Option modules (Semester One)
  • Study Skills (no credits)
  • Global Media
  • Political Economy of Communication
  • Theories of Communication
  • Political Analysis of Communications Policy
  • Technology and Communications Policy
Core modules (Semester Two)
  • Critical Theory of Social Media and the Internet
Optional modules (Semester Two)
  • Development and Communications Policy
  • Media, Activism and Politics
  • Media Audiences
  • Sociology of News
  • Understanding and Managing Diversity in the Media

Entry Requirements

Applicants should generally have an Upper Second Class Honours degree in any subject; if you have different qualifications and/or work experience, you can contact the Course Leader for advice on making an application. If English is your second Language you should have an IELTS score of 6.5, with 6.0 in each element.

Careers

Career path

The Social Media, Culture and Society MA will benefit those seeking to develop their understanding of contemporary communication and its social, political and cultural contexts. This degree will be of particular interest to those who plan to work in the creative industries, as well as those already working in this field. Social Media, Culture and Society MA will also be of interest to students working in non-profit sectors, including NGOs and advocacy groups. The degree will help those seeking a competitive edge in a careers market that values high-level skills in communication, research and critical thinking.

The course also provides excellent preparation for those wishing to continue their studies to PhD level. Around 10% of graduates of the course are now undertaking PhDs. Others work in the social media start-up scene in London or work as journalists and in a range of industries and non-profit sectors.

Career development centre

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course,
  • find part-time/vacation, placement and graduate jobs, including voluntary experience,
  • find international opportunities to enhance your employability,
  • market yourself effectively to employers,
  • write better CVs and application forms,
  • develop your interview and enterprise skills,
  • plan your career with our careers consultants,
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year.

Last updated August 2019

About the School

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one i ... Read More

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one in Harrow, it is home to over 20,000 students from over 150 nations. Read less