MA in Service Design
The new Service Design programme will benefit from interaction with the other RCA design disciplines as well as its proximity to Imperial College London. The design of service experiences involves the design of the spaces and places in which services are delivered. It involves communications design, product design, interaction design and the exploitation of digital technologies that support those services. The design of TfL’s Barclays Cycle Hire Scheme and the Oyster Card are examples of this, and there are many other examples in the private and public sector including healthcare, hospitality, telecommunications and media sectors.
All of these demand an integrated approach to the design of service experiences and systems involving the integration of multiple design disciplines in a systems-based solution. They also require an implicit understanding of the technological, commercial and organisational context in the conception and execution of innovative services.
The RCA is uniquely placed to provide an interdisciplinary design experience where students of this programme can learn to design services while immersed in an exciting design education environment where the other disciplines are present. You will benefit not only from the interdisciplinary design-led education provided by the programme, but also the interdisciplinary educational environment.
Building on Design London’s collaboration between the RCA and Imperial College London, the core design-based courses will be complemented by Imperial College’s Department of Computing and Business School, who will provide an introduction to – or enhance – students' technical skills in Information and Communications Technology (ICT) as well as business skills such as strategy, organisational behaviour and innovation management. This will enable graduating students to engage at a strategic as well as an operations level in the design of services, potentially leading interdisciplinary design teams in the design and deployment of innovative services.
The two-year programme is designed to engage students in the design not only of service experiences but also of the service systems and related artefacts and environments that complement the delivery of those services experiences.
Applications are welcomed from:
- graduates from design disciplines including product and industrial design, interaction design and visual communications who are seeking to enhance their portfolio of skills
- graduates from engineering and computer science who are seeking to develop their design capabilities and combine their technical expertise with the service design discipline and deliver high-value added services for their clients
- experienced designers, especially communications and product designers seeking to expand their capabilities with services and service systems design and engage higher up the value chain in terms of strategic design and delivery, and even launch new service and digital ventures through the RCA’s incubator
- mid- and senior professionals from industry and the public sector seeking to enhance their capabilities to apply a design-led approach to the transformation of consumer, business-to-business and public sector services.
This school offers programs in: