This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.
The course has close links to the London-based PR industry and is one of a select few chosen by the UK’s professional PR bodies, the Public Relations Consultants Association (PRCA) and the Chartered Institute of PR (CIPR) for their University partnership initiatives. These connections with leading PR practitioners help you gain the practical knowledge and understanding you need to work in PR.
The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas.
The following modules are indicative of what you will study on this course.
Persuasion, Propaganda and Influence (theory module)
Public Relations Dissertation or Final Professional Project (students choose one of these two options)
Communications Planning and Management (practical module)
Media and Content Strategy
Public Relations in Society (theory module)
Strategic Planning for Advertising
Brand and Marketing Communications
Corporate Communications and Reputation Management
Fashion Promotion and PR
The course is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).
You should normally have a good first-degree qualification (Upper Second Class Honours) or equivalent, although professional qualifications or substantial appropriate work experience may be acceptable instead. The course relies heavily on you being able to write and present effectively in English, and if English is not your first language, you need to have a minimum IELTS score of 7.0, with a minimum of 6.5 in each element, plus sufficient academic or professional background.
Our graduates come from all over the world. Many return to their home countries to pursue their careers, while others work all in Asia, Europe, Australasia, the US and the Middle East. Many of our alumni work in major international PR agencies including H + K Strategies and Edelman, while others work in-house at organisations as diverse as Lego and the United Nations.
It is not unusual for our students to have started careers in PR even before they have formally graduated. We work closely with the PR industry, offering our students a range of study visits to agencies and in-house departments in addition to a wide variety of guest speakers. We offer details of PR industry graduate schemes and assist our students in applying. We maintain the relevance of the course curriculum through regular consultation with people working within the PR industry.
Career development centre
Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.
In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.
As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.
We can help you:
find work placements related to your course,
find part-time/vacation, placement and graduate jobs, including voluntary experience,
find international opportunities to enhance your employability,
market yourself effectively to employers,
write better CVs and application forms,
develop your interview and enterprise skills,
plan your career with our careers consultants,
meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year.