The transition of the modern world from the "society of goods" to "society of services" gives designers the chance to explore the ethics of design more thoroughly.
In the post-industrial era, individuals are discovering the limits of progress, and are working to establish a sustainable relationship with nature and the environment. Therefore, many design projects are now developing both socially responsible production strategies and smart integration into online services networks and artificial intelligence.
Over the Two-year MA, the students will prepare their future professional life by analyzing scenarios and designing or re-designing objects and services through the development of physical, experience-based relations with them.
Thanks to the constant interaction with professors and professionals, the students become full-scale designers, capable of managing all the development phases of a material or non-material product from its conception to the actual manufacturer, through the definition of the design and prototyping strategy.
The MA in Design - Product and Service Design is recognized by the Italian Ministry of Education, Universities, and Research (MIUR) as a Master of Arts degree (120 CFA).
Among the subjects:
Product Design I, Visual Design, Materials and Technologies, 3D Modeling and Rendering, History of Art, Product Design II, Communication Design, Brand Strategy, Experience Design, History of Design
Among the subjects:
Product and Service Design Lab I, Interface Design, Light Design, Design Management, Product and Service Design Lab II, Data-driven Design, Art Direction
Study Abroad Opportunities
Through exchange programs, NABA's International Office encourages and supports students wishing to study abroad.
The office promotes educational experiences at numerous prestigious international partner universities worldwide. Thanks to this vast international network, students at NABA are able to spend periods of study abroad, enriching their educational curriculum and laying the groundwork for increasingly international future careers.
International study opportunities are mainly provided as part of the Erasmus+ project promoted by the European Commission, the International Exchange Program for destinations outside of Europe, the Semester Abroad Program at the Galileo Global Education and short summer courses.
NABA counts more than 50 cooperation agreements with European academies and universities through the Erasmus+ Programme; the Academy also counts more than 20 international cooperation agreements with several universities outside Europe.
Kaboompics / Pexels
Graduate students will master theoretical, technical and design tools that are suitable for a professional path in a wide range of design fields, either in a studio associate form or as freelancers, which include:
UX and UI designer
Product development manager
NABA's Career Service helps students and graduates identify and apply for internships and staff positions with prospective employers. 89% of NABA graduates find employment during the first year after graduation (data certified by Ipsos Observer regarding 2015 NABA graduates). Students also receive advice and assistance in drafting their résumés, writing job search letters, and organizing their professional portfolios.
NABA has developed strong relationships with leading companies that provide internships for NABA students. Among them are Aldo Cibic Cibicworkshop, Azimut Benetti Group, Bonetto Design International, Festina Italia, Giochi Preziosi, Giorgio Armani, Intégral Ruedi Baur et Associés, Luxottica, Pininfarina Extra, Studio Italo Rota & Partners, Tagua, the Swatch Group, and Zanotta.
The MA in Product Design cooperates or has cooperated with: Abitare, Bosch, Com-Tech, Comvert, Electrolux, ENI, Fondazione Pirelli, Giochi Preziosi, IKEA, Industreal, Jannelli & Volpi, L’Oreal, Leroy Merlin, Material Connexion, Momo Design, Orange, Parco Nord Milano, Pininfarina Extra, Regione Lombardia, Resinology, RossoCiliegia, Samsung, the Swatch Group, Tupperware, Vinavil, Waril, and Zanotta.