MA in Media and Communication


Program Description

This flexible course gives you the chance to study communication and media theory at an advanced level. It will provide you with a highly employable set of skills, together with the ability to engage with theoretical concepts and display critical understanding and analysis.

You can tailor this MA to suit your needs, with the option of a start date in September or January, and three exit points from the course, each leading to a different qualification: Postgraduate Certificate, Postgraduate Diploma or Master’s degree in Media & Communication.

Significantly, this MA also offers you the option of a 30-week professional placement within the communication or media sector, designed to enhance your employability after graduation. You will be offered a range of options, giving you the opportunity to focus on subjects that are of interest and relevance to you. This MA is underpinned by our practice-led research expertise, which allows you to develop your capability to engage with research and communicate your ideas in a variety of media, including text, video, and audio.

Required subjects:

Mass Communication, Media, Communication, Business Studies or Social Sciences

Entry requirements:

A Bachelors Honours degree with 2:2 in a required subject, or equivalent.

International entry requirements:

If English is not your first language you'll need IELTS 6.5 (Academic) or above.

Course details

On this course, you will usually be taught by a range of staff with relevant expertise and knowledge appropriate to the content of the unit. This will include senior academic staff, qualified professional practitioners, demonstrators, technicians and research students. You will also benefit from regular guest lectures from industry.

Core units

  • Communication Theory: The study of communication theory, with an emphasis on the role of the media and its relationships with societies and cultures. You'll explore the historical development of mass media and theories for studying mass communication and its processes, with a focus on the professionalization of communication and its impact on the public sphere. This covers contemporary issues associated with communication theory. You'll develop a critical awareness of the role and influence of communication in contemporary society.
  • Media in Transition: How media institutions are evolving as a response to societal, economic and technological changes. The unit offers contextual knowledge to underpin the remainder of the course, and you'll be expected to develop an advanced understanding of an area in media and communication that interests you and supports your future career goals.
  • Research Methods in Media & Communication: Develop an appreciation of the key principles and practices of research in the field of media and communication. You'll be offered a broad grounding in social science research methods and be prepared to rigorously design, conduct, report and evaluate research. You'll also be introduced to opportunities and challenges of conducting applied research using industry data collection and analysis techniques. The course is built around three complementary strands. These are generic social science research training, subject-specific research training and industry-specific research commissioning and interpretation.
  • Communicating Ideas: You'll be expected to deliver research outcomes in a variety of ways, including text, video, and audio. This unit’s intention is to improve your ability to communicate with a range of audiences and to generate impact from the research which emerges from your educational experience, and the future research projects you might be involved in. You'll develop skills in a new language of academic expression, and your fluency with media technology will help you articulate ideas.
  • Exhibition: An opportunity to share key ideas and thinking within your research project to an audience of students and academics. The skills developed in Communicating Ideas will help you present your ideas using a range of media technology. Your work will also be informed by the underpinning provided in the Research Methods in Media & Communication unit.
  • Master’s Project: Generate an individual piece of research adopting either a humanities or social sciences approach. This is likely to draw from what you learned during the postgraduate diploma stage of the course. It's possible your Project will embrace practice-led research if your production skills gained from the Communicating Ideas unit are excelling.

Option units

You'll also choose two units from the lists below*:

  • Cross-Platform Media: Theory & Practice
  • Brand & Brand Communication
  • Intercultural Communication
  • Media & Crisis
  • Youth Culture & Media
  • Music, Media & Communication
  • New Media Innovation

*Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.

Programme specification

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Career opportunities

This course will provide you with the advanced level skills of critical understanding and analysis. You'll develop the capability to engage with research and communicate the findings of your research using text, video and audio methods. This course will empower you to enhance the impact of your research outcomes, but will also provide you with skills which will be of value within the context of your future employment.

Career opportunities for graduates of this course can be in a number of industries from news media to marketing to government communication along with education, research and management and business organizations.

As a Media & Communication graduate, you will be prepared to undertake roles such as*:

  • Journalism
  • Advertising
  • Public relations
  • Publishing
  • Management

Further study

If you want to continue your studies after achieving your Master's, you can look into our range of doctoral programmes.

Last updated Mar 2018

About the School

Our university has come a long way in a short amount of time and we currently have more than 17,000 students of which 1,500 are international students from around 130 countries.

Our university has come a long way in a short amount of time and we currently have more than 17,000 students of which 1,500 are international students from around 130 countries. Read less