MA in Media Creation and Innovation


Program Description

Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?

In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use, and consumption. The key to this MA program is the insight that all innovation starts with creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organisational, labour and legal issues, including piracy, web streaming, and remixing of media content.

Why study this program in Groningen?

This program combines cutting-edge knowledge of innovation and creativity in media with diverse practical skills. A variety of courses enable students to work in the cultural and creative industries. The internship familiarizes yourself with the job market and kick-starts your career. Acquired skills include:

  • Knowledge of digital formats and storytelling;
  • Media innovation and entrepreneurialism;
  • Excellent creative, communication and writing skills;
  • Media production and analytics.


Year 1

In the 1st year, courses on transformations in the digital society, cultures of media creativity, formats and use provide you with a solid theoretical foundation. Methods courses prepare you for doing research independently. In professional skills courses, you learn about media law, economy, ethics and policy, and gain practical experience in media production, storytelling, and entrepreneurship. In the 3rd semester, you write your MA thesis and apply your knowledge and skills in an internship.


  • Capturing Media Use (5 EC, optional)
  • Cultures of Creativity (5 EC)
  • Discourse Analysis (5 EC, optional)
  • Statistics with R (5 EC, optional)
  • Transformation in the Digital Society (5 EC)
  • Digital Ethnography (5 EC, optional)
  • Media Forms and Formats (5 EC)
  • Social Media Analysis (5 EC, optional)
  • Studying Media Use (5 EC)
  • Visual Analysis (5 EC, optional)
  • Data for Society: Civic Media (5 EC, optional)
  • Media Law and Politics (5 EC, optional)
  • Theoretical Specialization (5 EC)
  • Research Seminar (10 EC)
  • Entrepreneurship (5 EC, optional)
  • Story Lab (5 EC, optional)
  • Thesis Lab (5 EC)

Year 2


  • Thesis (15 EC)
  • Internship (15 EC)

Entry requirements

Admission requirements

Dutch or international diploma

Specific requirements More information
language test Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). If you have a VWO diploma a language test is not required.

Application deadlines

Type of student Deadline Start course
Dutch students

15 August 2020

15 August 2021

01 September 2020

01 September 2021

EU/EEA students 01 June 2021 01 September 2021
non-EU/EEA students 01 June 2021 01 September 2021

Tuition fees

Nationality Year Fee Program form
EU/EEA 2020-2021 € 2143 full-time
non-EU/EEA 2020-2021 € 13500 full-time

Job prospects

This track leads to positions in media management, media production, (online) communication, online publishing, advertising, audiovisual archives, web curating, content management, tool development, content creation, cultural organizations, entrepreneurship, and start-ups.


You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research center. The department is well-known for its informal and vibrant atmosphere, allowing for a fruitful exchange between staff and students.

Last updated Jun 2020

About the School

The University of Groningen has a rich academic tradition dating back to 1614. From this tradition arose the first female student and the first female lecturer in the Netherlands, the first Dutch astr ... Read More

The University of Groningen has a rich academic tradition dating back to 1614. From this tradition arose the first female student and the first female lecturer in the Netherlands, the first Dutch astronaut and the first president of the European Central Bank. Geographically, the University is rooted in the Northern part of the Netherlands, a region very close to its heart. Read less
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