Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?

In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use and consumption. Key to this MA programme is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organisational, labour and legal issues, including piracy, web streaming, and remixing of media content.

Student profile

If you are interested in media creation and the way creativity and different forms of (digital) storytelling shape its practices, this programme is the right one for you.


1st year

In the 1st year, courses on transformations in the digital society, cultures of media creativity, formats and use provide you with a solid theoretical foundation. Methods courses prepare you for doing research independently. In professional skills courses, you learn about media law, economy, ethics and policy, and gain practical experience in media production, storytelling and entrepreneurship. In the 3rd semester, you write your MA thesis and apply your knowledge and skills in an internship.

Programme options

  • Master's Honours Programme (honours programme)

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

Job prospects

This track leads to positions in media management, media production, (online) communication, online publishing, advertising, audiovisual archives, web curating, content management, tool development, content creation, cultural organisations, entrepreneurship and start-ups.

Program taught in:

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Last updated January 29, 2019
This course is Campus based
Start Date
Sept. 1, 2019
18 months
2,083 EUR
EU/EEA | non-EU/EEA: €12500
May 1, 2019
By locations
By date
Start Date
Sept. 1, 2019
End Date
Application deadline
May 1, 2019

Sept. 1, 2019

Application deadline
May 1, 2019
End Date