Course summary

This innovative Master's degree aims to equip students with the skills, knowledge and strategic approach to develop and analyse social change campaigns and activism, with a particular focus on the role of communications and the media. This is the only postgraduate programme of its kind and has a flexible delivery to suit both full-time and part-time students.

The course builds on our close links with leading campaigners and communicators in London's vibrant social change sector. An advisory panel, with representatives from Amnesty UK, Friends of the Earth, WaterAid, SumOfUs, Advocacy Hub, Campaign Bootcamp, FairSay and The National Council of Voluntary Organisations among others, will ensure we always reflect the skill sets in demand and deliver an exciting learning experience. A limited number of work placements and internships will be available.

Course structure

There are three core modules. The first develops practical planning and campaign communications skills, the second considers media and activism theories, and the third combines theory with practice, reflecting on applying concepts like power and ethics within the setting of campaign communications. Each module has assessments – e.g. essays, campaign plans, reflective blogs, debates and presentations - rather than exams. These three core modules make up the Postgraduate Certificate.

Students can take another three modules - chosen from a very wide range of options including practical media and content production skills, diversity issues, development and policy, social media, theories of communication and more - to complete a Postgraduate Diploma.

Students wanting to take the Masters course also complete either a 15,000-word research dissertation or a professional practice project (which can be work-based).

The following modules are indicative of what you will study on this course.

Core modules
  • Critical Issues in Campaigning (Semester 1)
  • Media, Activism and Politics (Semester 2)
  • Planning Campaign Communications (Semester 2)
  • Dissertation or Professional Project
Option modules
  • Semester 1 option modules
  • Semester 2 option modules

Entry Requirements

You should possess an Upper Second Class Honours degree (or equivalent). If English is your second language you should have an IELTS score of 7.0 overall, with 6.5 in each element. Experience in the not for profit sector, either paid or volunteer, is an advantage.


Career path

This course is particularly relevant if you want to start, or to progress, a career in communications and campaigning for social change, whether in a charity or non-governmental organisation; in a public sector body; in a political party or election campaigning setting; or even in a corporate social responsibility role. It could also be a stepping-stone towards a PhD and an academic career in this growing field of study.

Graduates from this course are confident campaign communicators and work in senior roles in charities, government and NGOs. Students from the first two cohorts have gone on to secure jobs in charities such as Campaign Against Living Miserably and the Church Mission Society, at the United Nations High Commission for Refugees, in communications and public affairs agencies and in national government departments in the global south running behaviour change campaigns.

Alumni from each cohort are building an international course network through our course-specific Facebook group.

Career development centre

Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.

With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.

In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.

As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.

We can help you:

  • find work placements related to your course,
  • find part-time/vacation, placement and graduate jobs, including voluntary experience,
  • find international opportunities to enhance your employability,
  • market yourself effectively to employers,
  • write better CVs and application forms,
  • develop your interview and enterprise skills,
  • plan your career with our careers consultants,
  • meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year.

Program taught in:
  • English (US)

See 60 more programs offered by University of Westminster »

Last updated August 5, 2019
This course is Campus based
Start Date
1 year
16,500 GBP
international - UK/EU: £8,000 (fees per academic year)
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