MA in Marketing & Innovation

In our Master’s course Brand Innovation with a focus on Marketing & Innovation, you will learn to use new technologies and tools to create products and innovative brands in the digital age.

We live in times of constant change. That’s why innovation is at the heart of your studies. We will teach you methods and techniques to help you find innovative solutions, develop exciting products and reach target audiences.

In small groups and a creative atmosphere, you will familiarize yourself with the technologies and tools you need to develop meaningful, strong brands in the digital landscape.

Close links to practice

To kick-start your career we collaborate with leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for challenging strategic tasks in the brand industry. Improve your creativity, innovative thinking and teamwork skills, and expand your professional network.

Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and marketing.

Modules

• Brand Innovation
• Brand Thinking
• Digital Technologies & Development
• Digital Branding
• Data Science
• Artificial Intelligence
• Brand Bootcamp
• Market Research & Cosumer Psychology
• and others

Career Opportunities

In order to make you a sought-after candidate in the future, your studies will revolve around innovation. Due to the unique focus on brand thinking and new technologies as well as our intercultural orientation, you will be well-prepared for the complex strategic tasks at international brand companies.

As a graduate of Marketing & Innovation, you may choose from a wide variety of careers such as Brand Manager, Online Marketing Manager, Marketing Specialist, Media Planner or Online Sales Manager.

Why Brand University of Applied Sciences (former Brand Academy??

Brand University of Applied Sciences is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus. We shape innovators and problem solvers of the future, not only by conveying up-to-date knowledge about branding, but also by developing strong personalities.

Admission

Start of studies: April or October.

You have:

• A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).

• English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.

• Submit your CV, references and a letter of motivation that shows your passion for brands and a keen interest in new technologies.

Once we have assessed your application documents positively, our Application Manager Anna Prokhorenko and our Course Director will be getting to know you in a personal interview. You will be able to tell them about your education and career so far, your suitability for the course, and your personal aims in relation to studying.

Scholarships

Brand University of Applied Sciences has a scholarship program in place to give talented young professionals from all over the world the opportunity to apply for our program. Please ask our study advisor if scholarships are available now.