MA in Marketing and Advertising: Communications & PR

Marbella International University Centre

Program Description

MA in Marketing and Advertising: Communications & PR

Marbella International University Centre

Develop effective marketing, brand, advertising and PR knowledge and enhance your future career in these fields.

Duration: 1 year / 2 years
Language: English
Programme Title: Marketing & Advertising: Communications & PR
Degree Awarded: MA Communications The programme aims to create educated professionals who are able to think critically and know how to efficiently investigate, verify and market information, products and services and who are creative experts in the fields of Marketing, Advertising and Communications.

Key Disciplines Covered:

  • Communication Strategy
  • Digital Marketing and Advertising
  • Market Research
  • Advertising on Internet Search Engines

The main purpose of this MA programme is to provide its students with a meaningful, high quality and contemporary education based on the acquisition of theoretical knowledge that is applied to practical examples, giving students the chance to either enhance their current career or to take the next academic step in their studies after finalising a BA in order to increase their employability.

These professionals will be able to adapt to an ever-changing market, identifying needs and providing tangible solutions through marketing, branding and advertising products and services.

What You'll Study

This programme provides students with skills such as:

  • Excellent written and verbal communication skills that will allow you to effectively defend ideas and opinions.
  • The ability to recognise and explain the theoretical contribution of relevant authors in the field of marketing and media theory as well as media production.
  • The ability to critically evaluate and analyse information and data in accordance with relevant social contexts
  • To clearly and explicitly communicate your views, research results, conclusions and theoretical knowledge publicly.
  • To study and analyse markets in detail and correctly put strategies into practice.
  • How to critically analyse and apply theoretical knowledge in the fields of marketing, advertising communications management.
  • The ability to strategically plan, initiate, coordinate and evaluate marketing, advertising and communication campaigns in different contexts and organisational environment.
  • To contribute to the success of businesses or organisation through individual and group work, applying principles and methods of management.

Career Opportunities

Upon completion of the Marketing & Advertising MA, graduates will be skilled, creative, problem-solving, decision-making professionals able to pursue careers in the following fields:

  • PR & Communications
  • Press Management
  • Marketing Management
  • Digital Marketing
  • Product and Brand Management
  • Campaign coordination
  • Advertising
  • Lecturer

Entry Requirements

Rolling Admission - We receive and process applications on an ongoing basis as they are sent in.

Entry Requirements:

  • 4 Year Bachelor Degree* or equivalent from a national or international accredited academic institution.
  • Proof of English proficiency** of candidates who have not previously studied in an English speaking school or country.
    The tests and minimum scores we accept are:
    • IELTS 7
    • TOEFL iBT 95
    • Cambridge Certificate C1
    • MIUC English Test - Pass

Application Supporting Documents:

  • Copy of Passport or ID
  • Passport sized digital photograph
  • Proof of English Proficiency (If you are not from an English speaking country or have not
  • previously studied in English)
  • Bachelor Certificate (Officially translated into English or Spanish)
  • Bachelor Grade Transcripts (Officially translated into English or Spanish)
  • Statement of Purpose (500 words on why you want to study at MIUC, your expectations and aspirations)

*If you have not completed a four-year bachelor degree you may be eligible to undertake the final year at MIUC to then enrol in the MA. Contact admissions@miuc.org for more information.
**Pre-sessional English courses are available to those who do not satisfy the English proficiency requirement.

Testimonials

"Hello my name is Adam, I am from Lebanon and I am studying Marketing at MIUC.

I applied to many universities and I had many choices, but I had a friend here as well, and he told me how good the reputation of MIUC is, and I have been easily attracted, it is like involuntarily I fell in love with the school easily.

As soon as I saw it on Facebook, I just wanted to come here and I saw the beauty of being at MIUC because we might not have it all together, but together we have it all.

I did not know that Marbella was a town, I thought it was a city, but when I came here I really enjoyed the place, it is full of historical places, and I have here some places here from my culture and I do not want to leave from here again.

There is professionalism with professors, you feel they are flexible with you, and professors always want to push you towards that, that is why sometimes they need to push us more in exams, but they want us to be the best in the whole world.

The facilities here have advanced technologies regarding the media labs and the IT, they have advanced products and advanced software, we can literally push it to the sky. One of the staff, his name is Igor told me “whatever you have, do not be afraid to bring it up, the sky is the limit” and here the sky is pretty high so do not be afraid of anything.

Personal development, and skill development and academic development, it is all overall development; it is not just a lifestyle it is everything."

Adam Rakha



"Hello! My name is Alexander Dudek, I´m 19 years old, from Poland but I was born in the Netherlands and I´m studying BA Marketing and Advertising in MIUC. I researched English-speaking schools in Spain and I found this one; I really liked it, I was interviewed and I got in and I love it here.

MIUC is one of a kind; every day, since day 1, I learn something new about other people and their culture.

Located in one of the best cities in Spain, here in Marbella, MIUC is still a small institution, but it has got the great potential for expanding. The professors here are amazing, they are experienced, and they apply their knowledge to real-life examples and makes us students, especially me, understand everything more clearly.

The atmosphere in the class is amazing.

You feel the intimacy, there are few students, and you feel that you engage more with friends, classmates and professors. The professors actually see you not like in a huge school where there are 100 people in the classroom and professors only come to give lectures and you have to study it.

Here, the professors want you to know more.

Before I came here, to be honest, I didn’t have any desire to study, I wasn’t happy but here I feel happy and I want to study more.

Marbella in an amazing city, you can see the sun for 360 days a year, it’s just like a huge bomb of positivity when you wake up and see the sun and it motivates you to do something outside, not only sit and study but also to experience the culture.

Just like MIUC´s slogan of “Learn , Live and Explore” which is Learn in an excellent environment , Live in the best city of Spain and Explore what life gives you – be it football, be it art, be it meeting new people here outside, clubbing, partying whatever you want you can do it here, you can find it."

Alexander Dudek

Fees

Tuition Fees for 1 year MA programmes

Tuition fee includes the following:

  • Course registrations
  • Study fees and course materials
  • Access to Blackboard Learning
  • Full access to the Library
  • Private Health insurance
  • Visa and immigration advice and support
  • 24/7 daily student support

9.950,00 € per semester or19.900,00 € yearly fee

* For the annual payments in advance, we provide 5% discount

* Apart from the health insurance that we provide for you, you must also submit a travel insurance that is mandatory for the visa procedure.

Tuition Fees for 2 year MA programmes

Tuition fee includes the following:

  • Course registrations
  • Study fees and course materials
  • Access to Blackboard Learning
  • Full access to the Library
  • Private Health insurance
  • Visa and immigration advice and support
  • 24/7 daily student support

7.475,00 € per semester or29.900,00€ yearly fee

* For the annual payments in advance, we provide 5% discount.

* Apart from the health insurance that we provide for you, you must also submit a travel insurance that is mandatory for the visa procedure.

All students are required to register for the courses in the first week of the semester. Simply not attending classes later during the semester does not release you from the financial or academic obligation for courses in which you have previously enrolled. If you wish to drop one or more of your courses, you must officially drop the course(s) by de-registering at the Student Services.

IT IS THE RESPONSIBILITY OF EACH STUDENT TO BE AWARE OF AND UNDERSTAND UNIVERSITY REGULATIONS AS PUBLISHED.

UK validation additional charge: EUR 3,000

This school offers programs in:
  • English
Marbella International University Centre

Last updated March 7, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2018
Feb. 2019
Duration
Duration
1 - 2 years
Full time
Price
Price
19,900 EUR
Information
Deadline
Locations
Spain - Marbella, Andalusia
Start date: Oct. 2018
Application deadline Request Info
End date Request Info
Start date: Feb. 2019
Application deadline Request Info
End date Request Info
Dates
Oct. 2018
Spain - Marbella, Andalusia
Application deadline Request Info
End date Request Info
Feb. 2019
Spain - Marbella, Andalusia
Application deadline Request Info
End date Request Info
Price
total fee for 1 year MA; 29.900,00€ total fee for 2 year MA
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