The following modules are indicative of what you will study on this course.
- Contemporary Issues in Marketing Communications
In semester one you will study the underpinning concepts and strategies for marketing communications.
Semester one modules
- Buyer Behaviour for Marketing Communications
- Marketing and Brand Strategy
- Marketing Media Research Management
- Summer School
In semester two you will study in greater depth the tools and media platforms for marketing communications. The January cohort will begin these modules during the summer school.
Semester two modules
- Advertising Management
- Direct Marketing and Social Media in the Digital Age
- Promotional Marketing and Event Management
- Public Relation and Reputation Management
- Integrated Marketing Communications Campaign Project
Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.
As a Marketing Communications postgraduate, you can look forward to excellent career prospects in both specialist agencies and within in-house marketing departments.
Past students have gone on to successful careers in advertising, public relations, brand management, direct and interactive marketing, sales promotion, market research and data manipulation.
With the MA Marketing Communications, you'll be particularly well-placed to pursue opportunities with organisations that require marketing specialists with the ability to think strategically and develop creative solutions.
The Chartered Institute of Marketing's Introductory Certificate gives you CIM membership during your MA qualification.
Career development centre
Our Career Development Centre has just been shortlisted for the Best University Careers Service in the National Undergraduate Employability Awards for 2017.
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we are here to help you succeed.
In 2015–16, we helped over 1,500 students find work placements across a range of sectors, with 250 employers attending 14 on-campus skills and careers fairs.
As a Westminster student, you’ll have access to our services throughout your studies and after you graduate.
We can help you:
- find work placements related to your course,
- find part-time/vacation, placement and graduate jobs, including voluntary experience,
- find international opportunities to enhance your employability,
- market yourself effectively to employers,
- write better CVs and application forms,
- develop your interview and enterprise skills,
- plan your career with our careers consultants,
- meet employers and explore your career options at our employer fairs, careers presentations and networking events throughout the year.