Marketing communications covers the selection and application of the main communication tools available to an organisation in pursuit of its marketing goals. This work is often carried out by specialist agencies and involves both strategic thinking and the development of creative solutions. It calls for a blend of research-based knowledge with the practice of high-level, often extremely creative, skills. The course includes a study of the tools that underpin the development of a marcomms strategy and the media platforms to deliver a marcomms campaign.
As part of the course, you will have the opportunity to study digital marketing, which makes up the syllabus for the Professional Diploma in Digital Marketing. This will prepare you to take the Diploma exams after your MA if you so wish.
The course covers the main marketing communication techniques. It provides you with a sufficient foundation in marketing to enable you to work easily with people involved throughout the marketing management process. The ultimate aim of the course is to enhance individual career advancement prospects through knowledge of how to apply academic learning to best marketing communications practice.
The following modules are indicative of what you will study on this course.
Contemporary Issues in Marketing Communications
In semester one you will study the underpinning concepts and strategies for marketing communications.
Semester one modules
Buyer Behaviour for Marketing Communications
Marketing and Brand Strategy
Marketing Media Research Management
In semester two you will study in greater depth the tools and media platforms for marketing communications. The January cohort will begin these modules during the summer school.
Semester two modules
Direct Marketing and Social Media in the Digital Age
Promotional Marketing and Event Management
Public Relation and Reputation Management
Integrated Marketing Communications Campaign Project
Applicants should normally hold a first degree from a recognised institution (minimum Lower Second Class Honours or international equivalent) and demonstrate interest and motivation in the subject area. Alternative professional qualifications with at least three years’ relevant professional experience will also be considered. Applicants from different academic backgrounds are welcome.
If English is not your first language, you will need an IELTS score of 6.5, with a minimum score of 6 in each element.
As a Marketing Communications postgraduate, you can look forward to excellent career prospects in both specialist agencies and within in-house marketing departments.
Past students have gone on to successful careers in advertising, public relations, brand management, direct and interactive marketing, sales promotion, market research and data manipulation.
With the MA Marketing Communications, you'll be particularly well-placed to pursue opportunities with organisations that require marketing specialists with the ability to think strategically and develop creative solutions.
The Chartered Institute of Marketing's Introductory Certificate gives you CIM membership during your MA qualification.
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