MA in International Tourism

USI Università della Svizzera italiana

Program Description

MA in International Tourism

USI Università della Svizzera italiana

Having developed very rapidly in recent decades, international tourism has become one of the world economy's major industries.

In 2012 international tourism hit a record high as for the first time more than one billion tourists traveled internationally within one single year. According to the World Tourism Organization (UNWTO) the tourism and hospitality industry is generating 9% of the global GDP and approximately 10% of total world employment.

Yet, managing international tourism demands a serious commitment: it is challenging and one must take into account a variety of different economies, institutions, legal systems, languages and cultures. To strike a fair balance between the various elements at play - the tourist industry, the tourist, the local community, the environment - entrepreneurs and operators need to have an excellent grasp of several (even fairly disparate) disciplines, highly professional skills, a strategic and essential view of phenomena, with a strong sense of responsibility.

This Master aims to be part of a new wide-ranging form of training that is strongly oriented towards a multidisciplinary approach in contents and methods by covering the following fields:

- Economics and Management (of tourism, of tourist business, of culture, of territory and environment); - Communication (in tourism, tourism marketing, information technologies, and human sciences); - Politics, Institutions and International Relations.

The MT programme trains professional figures with qualified management career prospects in the foremost sectors of international tourism, as for instance:

- Government, Industry Associations and Research; - Destination Management and Marketing; - Travel Trade (Tour Operators and Travel Agencies); - Transportation and Accommodation; - Events and Conferences.
This school offers programs in:
  • English


Last updated July 21, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 18, 2017
Duration
Duration
4 semesters
Full time
Price
Price
16,000 CHF
Information
Deadline
Request Info
April 30 for students who need a visa; June 30, 2017 for other students.
Locations
Switzerland - Lugano
Start date: Sept. 18, 2017
Application deadline Request Info
April 30 for students who need a visa; June 30, 2017 for other students.
End date Request Info
Dates
Sept. 18, 2017
Switzerland - Lugano
Application deadline Request Info
April 30 for students who need a visa; June 30, 2017 for other students.
End date Request Info