MA in International Leisure, Tourism, and Event Management


Read more about this program on the institution's website

Program Description

The course

The Master of Arts in International Leisure, Tourism, and Event Management program ‎prepares graduates to become responsible future leaders in the leisure and tourism sector, a ‎segment of the labor market that is still expanding and is now established as one of the most ‎important sectors of the global economy. This dynamic and rapidly changing industry is in need of ‎innovative and creative specialists, who are able to meet the new challenges and take it to the next ‎level. It focuses on sustainability and quality of life within the context of the past, present, and future. ‎Students explore established theories relating to leisure and tourism (past), discuss current cases ‎‎(present) and use scenario planning as a tool for identifying future trends and developments ‎‎(future). The courses contain different education methods such as seminars, workshops, lectures, ‎presentations, group assignments, and guest lectures.‎

The aims of the program are to:‎

  • To develop the student’s intellectual skills and competencies i.e. to assist the student to ‎develop, in the field of leisure and tourism, a way of independent thinking and working, ‎based on academic, professional and international expertise.‎
  • To provide students with in-depth knowledge and specialized skills necessary to prepare ‎them for playing a significant role within the development of the international leisure and ‎tourism industry.‎
  • To encourage the development of the student’s personal qualities. This includes the ‎development of above-average interpersonal skills, a high degree of self-confidence, ‎initiative and enterprise and an appropriate attitude to work.‎

Master students will be required to complete 25% of their studies in the Netherlands.

Master's degree

By expanding your boundaries, there is no telling what you might accomplish. That is why we challenge our students, staff and partners every day to discover and develop their talents, as part of a journey that transcends the limits of their own professional field and immediate environment. The future calls for enterprising and resourceful professionals who know how to translate their knowledge into innovative solutions and who have the vision and courage needed to look beyond their own professional field.

Master’s degree in I.L.T.E.M.

The Master’s degree in International Leisure, Tourism and Events Management is characterized by an underlying past - present - future structure. The established theory will be explored (the past), and current cases and contemporary issues will be examined and debated (present). To provide a future perspective, scenario planning will feature in the development of policy and planning in leisure and tourism. You are stimulated to think creatively about the future direction of the industry and your career. You will deepen your professional knowledge and identify new opportunities for career and personal development.

A program designed for tomorrow’s world

This is your chance to study at one of the most respected institutions of higher education in hospitality and tourism in Europe. Our multi-campus university of applied sciences encompasses an international focus which provides you with international experience. You get the chance to study a module in the main campus in Holland as part of this program. This is a unique way for students and graduates to distinguish themselves in the tourism industry and a great opportunity to expand their international network.

General information

Admission requirements

a) An official copy or the original of your degree certificate

Academic: Bachelor’s Degree (internationally recognized), preferably in Leisure & Events, Tourism, Economics or Business Studies. Students with other Bachelor’s degrees are evaluated on a case-by-case basis. Work experience in related fields is not required but is recommended.

b) English Language Proficiency

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill)
  • TOEFL 550 (paper-based), 213 (computer-based) and 80 (internet based)
  • Cambridge ESOL score FCE-C (169, or higher)
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing)
  • An official copy or the original of the English language proficiency exam is required
  • Alternatively, a letter issued by your previous educational institution stating that you have been studying in English for at least 3 years.

Entrance interview

After processing your written application and meeting the overall requirements you will be given a date for a University entrance interview. The result of this interview will determine if you will enter our MA Program at SUAS-Q. After the entrance interview, you will receive an offer of entry.

The program

Do you want to be a leisure, tourism and events specialist, managing projects and developments at the forefront of the industry? Are you creative, innovative, good at identifying opportunities to create a business or to improve people’s quality of life? Do you want to learn the skills necessary for steering the future of the sector? This program prepares you to do just that.

The Master’s degree in International Leisure, Tourism and Events Management (I.L.T.E.M.) provides in-depth knowledge to improve your international career perspectives. Leisure, tourism, and events are regarded as key drivers for economic progress given its power to generate jobs and income. The social and environmental impacts should not be overlooked: tourism affects the quality of life of tourists and locals. The program prepares you to become a responsible future leader. Within the program, the emphasis is placed on a sustainable approach towards leisure and tourism and the impacts of leisure and tourism on the quality of life.

Why I.L.T.E.M.?

The program is accredited with a triple good rating by the Dutch and Flemish Accreditation Organization. This makes the program one of the best in its field.

Active involvement in real research projects as part of the European Tourism Futures Institute (E.T.F.I.). E.T.F.I. is a leading institute with a unique position in Europe and is a specialist in the field of future studies and scenario planning for leisure and tourism. E.T.F.I. supports the tourism industry with research to design strategies, business models and concepts for the future.

Getting to know how to work with scenario planning, an essential skill for leisure and tourism managers.

Program overview

Theoretical Perspectives on Leisure and Tourism

In this module, you will learn to explore and explain contributions that philosophy, psychology, sociology, geography, and economics make to the field of leisure and tourism. The module has a strong emphasis on the relationship between leisure and tourism and sustainability.

Quality of Leisure and Tourism

The concept of quality of life has become increasingly important in the field of leisure and tourism. Assessing and interpreting the quality of life in relation to leisure and tourism requires critical and analytical thinking. The complexity of quality of life is the central aspect of the module and you will be challenged to critically analyze this.

Policy and Planning

This module focuses on the understanding and critical analysis of leisure and tourism public policy and planning processes, contexts and settings. It is essential for future decision makers in the leisure and tourism industry to develop a clear understanding of the theories and approaches from which policy and planning can be developed; the forces which shape leisure and tourism policy, planning, and development; and the impact policy has on society and the political system.

Research (1–3)

The three research modules prepare you to write your independent thesis by exploring how to define a contemporary leisure and tourism research topic, how to write a well-balanced and detailed research proposal, and how to perform appropriate data collection and analysis.


You will have a choice of two electives:

Entrepreneurship & Innovation

This includes entrepreneurship, innovative concepts, and business perspectives. This module is an accelerated research-based program. It is designed to provide you with the opportunity to accrue the skills, framework, and learning experiences necessary to create business opportunities in service-oriented organizations, or new companies, by applying entrepreneurial and innovative initiatives.

Managing Events Organisations

This elective addresses key concepts that help to understand how to manage an events organization and how to create competitive advantages imperative to success.

Study Coach

At the start of the program, you are assigned a coach who will personally guide you during the entire program and will help you to think critically about yourself, your way of learning and your future career.

That is the strength of Stenden University of Applied Sciences - Qatar: in a rapidly changing world, our people make the impossible possible.

Last updated May 2019

About the School

At Stenden Qatar University of Applied Sciences, you will be welcome in a pleasant, relatively small environment with a friendly and family-like atmosphere, a place in which to feel at home from the v ... Read More

At Stenden Qatar University of Applied Sciences, you will be welcome in a pleasant, relatively small environment with a friendly and family-like atmosphere, a place in which to feel at home from the very first moment. Read less