Do you enjoy an exciting and dynamic environment? Can you keep your cool even under great pressure? Do empathy and a service-minded attitude come naturally to you? If this describes you and you also happen to enjoy meeting people from all over the world, you’ll find that the International Hospitality Management program is perfect for you!

The course

The Master of Arts in International Hospitality and Service Management will provide students ‎with an in-depth, professional understanding of the practice of contemporary international ‎hospitality and service management at a strategic level. A Master’s degree in International ‎Hospitality and Service Management will prepare potential graduates for a successful career in the ‎service or hospitality industry. This industry is growing at a tremendous pace with an expected ‎increase of more than 30% of jobs worldwide by 2022. The hospitality industry is undergoing ‎constant change, not least driven by shifting customer demands. These changes add to the ‎complexity of the role of hospitality manager, and the highly skilled graduates of this course will be ‎in high demand at a variety of companies all over the world. ‎

The aims of the program are to:‎

  • Provide an intensive and balanced academic and practitioner relevant program of study ‎for entry-level and career development in the field of hospitality and service management.‎
  • Develop Masters level skills and techniques in identification, problem-solving and developing ‎strategic and operational plans for management of hospitality and service related ‎organizations.‎
  • Enhance the innovation, creativity and practical operational skills inherent within the ‎hospitality and service industry, together with the strategic thinking and risk evaluation ‎necessary for future growth and development of that industry.‎
  • Explore the increasingly complex nature of the hospitality and service industry in relation to ‎customization and commodification.‎
  • Define the international nature of the hospitality and service industry in terms of both ‎globalization and glocalization.‎

The MA in International Hospitality and Service Management seeks to fulfill these aims by providing ‎an intellectual, challenging, postgraduate learning opportunity that enable students to progress in ‎their chosen career and to enhance their opportunities for advancement in the widest range of ‎organizations.‎ Master students will be required to complete 25% of their studies in the Netherlands.

Master's degree

By expanding your boundaries, there is no telling what you might accomplish. That is why we challenge our students, staff and partners every day to discover and develop their talents, as part of a journey that transcends the limits of their own professional field and immediate environment. The future calls for enterprising and resourceful professionals who know how to translate their knowledge into innovative solutions and who have the vision and courage needed to look beyond their own professional field.

Master’s degree in I.H.S.M

The Master’s degree in International Hospitality and Service Management aims to meet the needs of a dynamic international industry and of undergraduate students progressing to a graduate degree. In the hospitality and service industry, there is an increasing demand for qualified employees who are eager to take on the challenges of a rapidly changing business environment. The program meets this demand by delivering graduates who possess detailed and extensive knowledge of the industry.

A program designed for tomorrow’s world

Gaining a Master’s degree is a unique way for you to distinguish yourself in the hospitality industry and a great opportunity to expand your international network. There is a demand from the hospitality and service industry for postgraduates at Master’s level who have the relevant business and research skills and strategic capability. This program is designed to provide you with the skills and knowledge to make you immediately employable within the hospitality and broader service industry.

General information

Admission requirements

a) An official copy or the original of your degree certificate

Academic: Bachelor’s Degree (internationally recognized), preferably in Hospitality, Leisure, Tourism, Economics or Business Studies. Students with other Bachelor’s degrees are evaluated on a case-by-case basis. Work experience in related fields is not required but is recommended.

b) English Language Proficiency

  • Academic IELTS 6.0 (with a minimum of 5.0 for each skill)
  • TOEFL 550 (paper-based), 213 (computer-based) and 80 (internet based)
  • Cambridge ESOL score FCE-C (169, or higher)
  • TOEIC 670 (Listening and Reading) and 290 (Speaking and Writing)
  • An official copy or the original of the English language proficiency exam is required
  • Alternatively, a letter issued by your previous educational institution stating that you have been studying in English for at least 3 years.

Entrance interview

After processing your written application and meeting the overall requirements you will be given a date for a University entrance interview. The result of this interview will determine if you will enter our MA Program at SUAS-Q. After the entrance interview, you will receive an offer of entry.

The program

Do you have a service-minded attitude and are you critical and curious? Do you always have the customer's interest in mind? Are you looking for the best possible preparation for a successful career in the hospitality industry? Then you will find that this Master's degree in International Hospitality and Service Management is perfect for you!

The Master’s degree in International Hospitality and Service Management (I.H.S.M.) prepares you for a successful career in the service or hospitality industry. This industry is growing at a tremendous pace with an increase of jobs forecast worldwide. The hospitality industry is undergoing constant change, driven by shifting customer demands. These changes add to the complexity of the role of hospitality manager, and as a highly skilled graduate of this course, you will be in high demand at a variety of companies all over the world.

Why I.H.S.M.?

The program is accredited with a triple good rating by the Dutch and Flemish Accreditation Organization. This makes the program one of the best in its field.

Active involvement in real research projects as part of the Academy of International Hospitality Research (A.I.H.R.). With campuses in the Netherlands, South Africa, Bali, and Thailand, A.I.H.R. is a truly international platform for doing research. The research findings of the A.I.H.R. are intended to impact on the hospitality industry and contribute to improving education in hospitality.

Program overview

Module 1: Setting the framework: the past

Principles of Hospitality & Service Management

This module aims to enhance your knowledge and understanding of hospitableness, service quality, customer satisfaction and other principles relevant to the hospitality industry and the broader service industry.

Module 2: Operationalizing the framework: the present

Service Performance Improvement

Designed to provide a broad introduction to the topic of performance, operations analysis, and performance measurement, the leading theme of this module is the analysis of operations. In their operations, service businesses create value for their customers.

Sustainable Value Creation in the Hospitality Industry

This module emphasizes the important aspects of sustainable development, the intrinsic contribution of corporate social responsibility, the key role of ethics and the imperative use of stakeholder analysis in the management of hospitality organizations in the transition towards sustainability.

Module 3: Beyond the framework: the future

Strategic Human Resource Management

The notions of Strategic Human Resource Management in the global hospitality and service industry are covered in this module as planning and implementation are examined within the context of the challenges posed to the industry.

Financial Decision Making

The module Financial Decision Making presents the key principles of finance necessary to understand and implement the finance function in an organization and carry out the financial analysis that justifies the decision-making process.

Research (1–3)

The three research modules prepare you to write your independent thesis by exploring how to define a contemporary hospitality/service management research topic, how to write a well-balanced and detailed research proposal, and how to perform appropriate data collection and analysis.

Module 4: Master Thesis & Electives


You will have a choice of two electives:

Entrepreneurship & Innovation

This includes entrepreneurship, innovative concepts, and business perspectives. This module is an accelerated research-based program. It is designed to provide you with the opportunity to accrue the skills, framework, and learning experiences necessary to create business opportunities in service-oriented organizations, or new companies, by applying entrepreneurial and innovative initiatives.

Managing Events Organizations

This elective addresses key concepts that help to understand how to manage an events organization and how to create competitive advantages imperative to success.

Thesis Analysis & Writing

The thesis finalizes the master stage of the program and is a major piece of individually researched work. This is your opportunity to complete in-depth research into an issue or problem derived from and planned in your previous modules.

Study Coach

At the start of the program, you are assigned a coach who will personally guide you during the entire program and will help you to think critically about yourself, your way of learning and your future career.

That is the strength of Stenden University of Applied Sciences - Qatar: in a rapidly changing world, our people make the impossible possible.

Program taught in:
Stenden University Of Applied Sciences - Qatar

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Last updated May 8, 2019
This course is Campus based
Start Date
Sep 2019
40 - 80 weeks
86,000 QAR
Aug 31, 2019
By locations
By date
Start Date
Sep 2019
End Date
Oct 1, 2021
Application deadline
Aug 31, 2019

Sep 2019

Application deadline
Aug 31, 2019
End Date
Oct 1, 2021