MA in International Business Communication


Read more about this program on the school's website

Program Description

Programme Overview

  • This programme is designed for students with a background in Communication and Information studies, or related disciplines
  • Gain the theoretical knowledge and practical insights you need to analyse and critically evaluate the success of professional communication in a multinational, multicultural and multilingual context
  • Understand the role impact of globalisation, the role of diversity, the consequences of language strategy and how these affect communication
  • Prepare yourself for a career as a communication manager, spokesperson, communication consultant or trainer, social media manager, PR or marketing professional

Why study International Business Communication at Radboud University?

The Master's programme for International Business Communication at Radboud is one of the few programmes of its kind in Europe and the only one in the Netherlands- that focuses on the cultural and linguistic dimensions of international business communication.

This programme also ensures small group sizes, restricting the programme size to 50 students per year. This means you will have lots of personalized contact with faculty, and you will be surrounded by highly motivated students.

As a student in this unique programme, you will have access to Radboud's extensive network, providing you with many internship opportunites during your studies, and career suppor after.

What will you learn?

Understanding the factors that influence the success of international and intercultural communication is crucial, especially where employees are culturally and linguistically diverse (as in multinationals, cross-border merger companies or local organisations with a multicultural workforce) and in organisations whose primary target audiences are culturally and linguistically diverse.

In this international context, effective communication is essential. This programme gives you the academic and scientific background that you need to uncover practical insights, combining academic research techniques with practical business competencies in their fields of focus. You will explore the impact of globalisation, the role of linguistic and cultural diversity, and the consequences of language strategy, and how such issues shape, determine and affect the effectiveness of communication.

At Radboud University we take an interdisciplinary perspective, combining state-of-the-art research with theory, intercultural communication, applied linguistics, communication theory and management studies.

The courses are practical, promoting insight into global corporate communications; interpersonal intercultural communication, corporate language strategy, English as a lingua franca, managing a culturally diverse workforce, marketing, CSR, international stakeholder relations, and crisis communication across cultures.

You will work on case studies, conducting your own research or participating in staff projects or internships. Guest lecturers keep you up to date with current developments and topical research.

Career Prospects

Graduates from this programme could find work in a wide range of fields:

  • Communications managers
  • Spokespeople for companies, organizations, governments and other institutions
  • Communication consultants
  • Media managers
  • PR, or marketing professionals
  • Researchers

Admission requirements

As an international student, your prior education must meet certain requirements.

1. A completed Bachelor's degree in Communication and Information Studies or a related area
In general, students' previous education should reflect their affinity with the following four subject areas: Communication Studies, Management & Organisation, Intercultural Communication or (Inter) Cultural Studies, and Foreign Languages or Linguistics. Your degree has to be equivalent to a Dutch Research University diploma. The Admission Office will determine if an international student has the required knowledge to be admitted.

2. Experience in quantitative research
As conducting communication research is an essential component of this programme, candidates should have experience in doing quantitative research (e.g. experimental or survey research) and knowledge of basic inferential statistics (e.g. t-test, ANOVA, Chi-square)

3. Motivation
We’ll also be looking at your portfolio, practical experience (for example, studies or work experience abroad) and motivation to determine whether you meet the requirements and are suitable for this programme. An interview may be part of the selection process.

Language Requirements

In order to take part in this programme, you need to be highly fluent in both written and spoken English. Non-native speakers* of English need one of the following:

  • A TOEFL score of ≥600 (paper based) or ≥100 (internet based) and ≥22 subscore writing
  • IELTS score of ≥7.0 (overall band) and ≥6.5 (writing)
  • Cambridge Certificate of Advanced English (CAE), with a mark of at least B
    Cambridge Proficiency in English (CPE), with a mark of at least C
    successful completion of a Bachelor's programme that was taught completely in the English language in one of the following countries: EU/EEA-countries, Australia, Canada (with exception of Quebec), New Zealand, USA.

* Applicants are considered to be a native speaker of English if they are from Australia, Canada (with the exception of Quebec), Ireland, New Zealand, Singapore, UK, USA or South Africa.


Programmes starting in September

  • Non-EEA students: 1 April
  • EEA students: 1 May

Quality label

Both the Keuzegids Masters and the Bachelor’s programme information guide Keuzegids Universiteiten have now designated Radboud University as the ‘Best General University’ in the Netherlands.

Last updated Oct 2019

About the School

At Radboud University in the Netherlands, you can obtain a high-quality and internationally accredited Master’s degree. Leading academics and excellent professors offer you what you need a a top-200 r ... Read More

At Radboud University in the Netherlands, you can obtain a high-quality and internationally accredited Master’s degree. Leading academics and excellent professors offer you what you need a a top-200 research university. We offer 11 English-taught Bachelor's programmes and 35 English-taught Master’s programmes with many specialisations which will give you the necessary skills and insights into research and practice within your own subject area. You will benefit from our personal teaching style, our top research institutes, and a green and friendly student city. Read less