MA in Interactive Media Practice


Program Description

Course summary

This exciting new multidisciplinary Master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user-centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next-generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

According to the late CEO of Apple, Steve Jobs, the app industry "is worth several billion pounds annually and employs around 40,000 people, representing approximately 10% of the total audio-visual workforce. Sectors such as sound-driven games and apps show an even wider growth where providers such as Apple have paid a total of two billion dollars to apps within the US alone".

The course embraces a hackathon culture with specialist hack labs boasting newly designed flexible learning spaces for students to work more collaboratively on innovation protocols fostering cross-pollination of new ideas creatively. Many students will be working on live industry briefs as well as their own projects independently within and outside our course clusters. This collaborative approach to learning and research often leads to successful projects, which are commercially viable and quickly gain industry recognition through our end-of-year show.

Course structure

The following modules are indicative of what you study on this course.

  • Applied Innovation and Interactive Design
  • Mobile Apps and Wearable Devices
  • Entrepreneurship and Project Management for Creative Industries
  • Social Media and E-Marketing
  • Hack Lab and Creative Technologies
  • UX Design and Development
  • Major Project

Entry Requirements

You will need an Upper Second Class Honours degree (or equivalent). If English is your second Language you should have an IELTS score of 6.5.


There are many highly desirable careers that students from this course can go into, such as:

  • Interactive media
  • App development
  • New media production
  • Interactive development
  • Advanced web producer
  • Content manager
  • UX designer
  • Project management
  • Digital marketing
  • Media design
  • Online branding
  • Interactive game design
  • Web production
  • Game designer
  • Media advertising
  • Information design
  • Digital production
  • Strategic development
  • Online advertising
  • UX architect
  • Digital SAM
  • Mobile UX
  • Front end development
  • Web development
  • Email marketing executive
  • E-commerce digital marketing manager
  • .net developer
  • UX designer academic publisher
  • UX researcher
  • Social media executive
  • Digital designer
  • Digital advertising
  • SEO consultant
  • Content marketing specialist
  • Interaction designer
  • Digital project manager
  • Optimisation manager
  • Digital content production
  • Digital marker
  • Creative technologist
  • Rich-media website developer
  • Games producer
  • Social media manager
  • Museum installation
  • VR gaming
  • VR advertising

Last updated August 2019

About the School

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one i ... Read More

The University of Westminster is a dynamic international education institution with a distinguished 175-year history. With three campuses in central London (Cavendish, Marylebone and Regent) and one in Harrow, it is home to over 20,000 students from over 150 nations. Read less