MFA in Interaction Design
Masters programme, 120 ECTS-credits
Developments in Information Technology have challenged industrial design tradition by demanding a shift of emphasis from the idea of "product-as-object" towards the notion of "product-as-event" where the dynamic and interactive qualities of products and services need to be better understood in the context of human behaviour. This shift of focus has inspired us to develop our Interaction Design Programme and to initiate new areas of research in the design field.
Our Interaction Design Programme deals with the relation between people and Information Technology with a particular focus on the interaction between product and user. We see the discipline of Interaction Design as the ability to design both the cognitive and physical interface and integrate them into a successful whole. Our aim is to enable designers to create sustainable, comprehensible and pleasurable information-based products, services and environments.
Courses are given in a range of subjects including Human-Computer Interaction, Graphic Design, Contextual Enquiry and Experience Prototyping. Interface prototyping tools, scenario techniques and user studies are consistently applied in project work. Experienced designers present case studies.
This study programme is about people rather than technology. Scandinavia has a long tradition of user-centred research focusing on the relationship between people and technical systems. Actively involving users in design projects is a central feature of the Interaction Design Programme. Emphasis is placed on user involvement in the design process and iterative prototype evaluation.
The teaching language is English.
Field of Activities
The Interaction Design Programme prepares students for working in the industry. Students are frequently employed as design consultancies as well as in major corporations. Some of the students get into research. Umeå Institute of Design has a research group where research is conducted through general grants as well as specific company collaboration.
After graduation, you will obtain a Master of Arts degree in interaction design.
The entry qualifications are a Bachelor's degree in the field of Industrial Design or an equivalent subject area which should include at least 60 ECTS credits in the Design subject + Portfolio. Proficiency in English equivalent to Swedish upper secondary course English B/6. Applicants are required to submit a digital portfolio.
Specific Portfolio Requirements for the Interaction Design programme
You are required to upload a digital portfolio, preferably in landscape format.
The portfolio should contain 8-12 samples of your work, showing your present creative and aesthetic design experience and capabilities on professional and/or academic level.
You can include videos, photos, sketches, 3D renderings, graphics, or interactive presentations to demonstrate your design skills.
For each work sample, include a short text (10-20 words) describing the content and context of the shown project. In group projects, tell us what your contribution was.
Keep the presentation of each work sample to one page each and select the parts that best presents your strengths. However, one or two of the submitted work samples should be described in more detail over 3-4 pages, where your design process should be in focus.
We look for:
Overall human-centred attitude to design
Creativity, design thinking and problem-solving capability
Capability of critical and analytical thinking
Experience with individual and group work
Relevant graphics software skills
Basic experience of building physical mock-ups and presentation models
Interest in information technology