MA in Entrepreneurship & Innovation

General

Program Description

In our Master’s course Brand Innovation with a focus on Entrepreneurship & Innovation, you will learn everything you need to found a successful company or advise others on how to do so.

Understanding digital changes and innovations, developing sustainable business strategies, ensuring long-term growth – these skills are invaluable. During your studies you will learn what great business ideas look like and how to create a company out of one. You will discover different business models and ways of financing a startup, learn to understand financial success indicators and apply agile techniques of product development.

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Innovation is at the heart of your studies. You will dive into new technologies such as AI, VR, AR, Blockchain or Big Data, get valuable input in terms of growth hacking and learn all about brand positioning, since brand thinking concerns every business.

Close links to practice

To kick-start your career we collaborate with startups, leading brand companies and established agencies. During your studies, you will be working on real projects of major international corporations, preparing you for the strategic and creative tasks of a business developer. Improve your creativity and analytical thinking, and expand your professional network.

Our dedicated professors are internationally experienced as successful strategists, consultants, designers, founders and executives. Due to our connection with China, you will have a unique chance to get to know the western and the eastern perspectives on brand thinking and doing business.

Modules

  • Brand Innovation
  • Brand Thinking
  • Digital Technologies & Development
  • Brand Entrepreneurship
  • Agile Product Development
  • Data Science
  • Artificial Intelligence
  • Business Modelling & Financial Planning
  • Growth Hacking & Platform Economy
  • and others

Career Opportunities

In order to make you a sought-after candidate in the future, your studies will revolve around innovation. Due to the unique focus on brand thinking and new technologies as well as the intercultural environment, you will be well-prepared for the creative strategic tasks that global founders face.

As a graduate of Brand Innovation with a focus on Entrepreneurship & Innovation you may choose from a variety of careers such as Entrepreneur, Intrapreneur, Growth Hacker, Startup-Consultant or Business Developer.

Why Brand University of Applied Sciences (former Brand Academy)?

Brand University of Applied Sciences is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus. We shape innovators and problem solvers of the future, not only by conveying up-to-date knowledge about branding, but also by developing strong personalities.

Admission

Start of studies: April or October.

You need to have:

  • A successfully completed six-semester BA program rated at minimum 180 Credit Points (ECTS) plus at least a one-year practical working experience, or 210 Credit Points (ECTS).
  • English skills at Level B2 or at least 550 points in the paper-based TOEFL test or 85 points in the Internet-based test, or 6.5 points in IELTS.
  • Submit your CV, references and a letter of motivation that shows your passion for brands and a keen interest in new technologies.

Once we have assessed your application documents positively, our Application Manager Anna Prokhorenko and our Course Director will be getting to know you in a personal interview. You will be able to tell them about your education and career so far, your suitability for the course, and your personal aims in relation to studying.

Scholarships

Brand University of Applied Sciences has a scholarship program in place to give talented young professionals from all over the world the opportunity to apply for our program.

Please ask our study advisor if scholarships are available now.

Last updated Dec 2019

About the School

Brand University of Applied Sciences is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus.

Brand University of Applied Sciences is the first university worldwide focusing on brand thinking. We combine scientific methods with practical projects and a strong Eurasian focus. Read less