MA in Digital Experience Design


Program Description

Hyper Island's MA in Digital Experience Design program has been created in response to demand from industry. The program aims to bridge the current gap between what schools teach and what a designer needs to know to build products, services and systems within industry

A great first step to take in understanding if the MA Digital Experience Design is for you, is to read through alumni Dan Nessler's experience. He highlights that role of a designer is constantly evolving. as product today is rarely just physical, and consumers expectations are higher than ever. The challenge for designers is to design and deliver meaningful experiences, both online and offline.

The MA in Digital Experience Design will help you develop your technical, creative and strategic skills as an experienced designer to lead the change within this evolving industry.

You will explore experience design and related fields such as service design and interaction design, understanding human behaviour, rigorous research, digital technologies and prototyping, project management, business acumen as well as learn how to build and lead an effective team.

You will leave us primed for roles across human-centred design such as Experience Designer, Information Architect, Interaction Designer and Service Designer. Within these roles, graduates will be able to design and develop high-quality experiences, products and services. You will be able to work across disciplinary, cultural, and geographical boundaries to design innovative solutions to meet user and business needs. Above all, you will be able to operate strategically as an agent of change and have the knowledge, skills, and competence to work at the forefront of this fast-paced industry.

“You might call this type of work service design, experience design, design thinking, strategic design, system design, or even organisational design. Depending on your definition, this approach to solving problems really matters. The urgent, complex societal challenges our communities and businesses are facing require designers to up their game and equip themselves with the skills and talents required to design in this constantly evolving terrain” - Lauren Currie, Co-Founder, Snook

The MA Digital Experience Design represents an alternative option in industry-led learning here in the UK. At Hyper Island, you will be immersed in collaborative and high-energy learning environments that mirror the modern workplace dynamics. We value both professional and personal development and we seek to help you achieve that by supporting you with new methods, tools and knowledge to develop your abilities. Upon graduation, you will receive a Master of Arts degree awarded by Teesside University.

What you learn

  • Digital strategy

  • Business modelling

  • Working with agile/lean processes

  • Emerging and established technologies for creating experiences

  • Human-centred design processes

  • Idea generation, selection, and development

  • Behavioural psychology

  • Participatory research tools

  • Building balanced teams to meet project requirements

  • Global and remote collaboration

  • Leadership and group dynamics

Infinite career possibilities

  • UX Design

  • Visual Design

  • Interaction Design

  • Information Architecture

  • UX Architecture

  • Service Design

  • Project Management

Thanks to the program content, you will be adept at a range of skills and capabilities, including:

  • Developing a design strategy in response to a client brief

  • Handling commercial client relationships effectively and be able to pitch ideas

  • Demonstrating skills in personal development and teamwork

  • Applying the Hyper Island methodology and contribute to effectiveness and productivity in groups


  • Bachelor’s degree or in lieu of a degree 3-5 years of relevant work experience

  • Non-UK/EU students are required to prove their English skills. You must achieve an IELTS Academic score of 6.0 or above and may score no less than 5.5 on each section. This language requirement is only applicable if you have not received English educaiton at university-level or are from a country where English is not the main spoken language.

*Visa information:

If you are an international student, you may need a Visa to study in the UK. You may be required to apply for the Student Visitor Visa which grants you 6-months in the UK for study purposes only. With this visa, you are required by law to leave the UK no later than 6-months after entry. This means that international students with a Student Visitor Visa must fulfil their Industry Research Project requirement outside the UK.

More information on whether you are required to have a Visa and guidance on how to make your application can be found here:

Swedish applicants can apply for CSN (governmental student loan/bursary) for the MA Digital Experience Design program. Just apply as usual via and state Teesside University as the study location.

BAC accredited

We are proud to share that our MA Digital Experience Design is BAC Accredited. This is a leading mark of educational quality for the education sector and awarded following a rigorous inspection of our Manchester school, its staff and learning environment.

Last updated Aug 2020

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About the School

Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. Our range of immersive programs and courses seeks to ... Read More

Hyper Island designs learning experiences that challenge companies and individuals to grow and stay competitive in an increasingly digitized world. Our range of immersive programs and courses seeks to equip you with the necessary knowledge and skills to lead the change and begin a journey of lifelong learning. Read less
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