Ever wondered how algorithms make sense of our digital activities to determine what we see and do online? Do you want to understand how big data is affecting our daily lives and how digital literacy can empower people to navigate digital societies?

This programme offers students the opportunity to gain cutting-edge knowledge of the digital transformations that profoundly change society. New media technologies and platforms are increasingly central to people’s daily lives. Many activities, from doing business to getting information and organizing our health care, are now moving online. The data this generates allows for large-scale data mining and algorithmic filtering. This opens up opportunities to enhance our lives, but also raises ethical issues and pushes us to thoroughly understand and reflect on the implications. By critically engaging with the role of digital media in our day-to-day lives, you will understand the wider consequences of our growing reliance on data for society, policy and business. By taking a digital literacy perspective, this MA empowers you to address the challenges of datafication.

Student profile

If you are interested in digital media, how digitalization and datafication transform society, and how a digital literacy perspective helps you to apply knowledge about this transformation in a range of professions, this programme is the right one for you.


1st year

In the 1st year of the programme courses on transformations in the digital society, algorithmic culture, digital literacy and media use give you a solid theoretical foundation. Methods courses prepare you for doing research independently in a research seminar and MA thesis. In professional skills courses, you learn more about media law, economy, ethics and policy, and get more practical experience. In the 3rd semester, you write your MA thesis and apply your knowledge and skills in an internship.

Programme options

  • Master's Placement (specialization)

During this Master's track, you follow a mandatory placement for 15 ECTS credit points. Click the link above to find examples of placements completed by other Master's students.

It is your responsibility to find a placement yourself, but the Mobility Office can offer help with this where necessary.

  • Master's Honours Programme (honours programme)

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

Job prospects

This track leads to positions in policymaking, education, consultancy, data management, media and digital advocacy, media analysis, data analysis.

Program taught in:

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Last updated January 29, 2019
This course is Campus based
Start Date
Sept. 1, 2019
18 months
2,083 EUR
EU/EEA | non-EU/EEA: €12500
May 1, 2019
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Start Date
Sept. 1, 2019
End Date
Application deadline
May 1, 2019

Sept. 1, 2019

Application deadline
May 1, 2019
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