MA in Creative Industries


Program Description


In today’s dynamic media world, creativity and innovation are inseparably integrated with technology and globalization. At Radboud University, we help you to develop a reflective, inquisitive and critical view of the creative industries and its relationship with economics and commercialism. We ask you to look beyond the promise of authenticity, the cry for value, or the quest for quality in the creative industries. But also, and most importantly, never to lose sight of its core; the heart of the creative industries is the cultural product or event. That is why in every course, in every debate, our starting point is the aesthetical and creative element. It’s about adding new value and significance to the creative industries.

In the Master’s specialization in Creative Industries, we focus on the artistic product. We look at the wonderful new world where high fashion interacts with technological gadgets and where television series are gaining ground in cinema. You will also study our (post-)industrial society as a cultural phenomenon.

Facts and figures

  • Degree: MA in Arts and Culture
  • Faculty: Faculty of Arts
  • Croho code: 60087
  • Duration: 1 year (60 EC), full time
  • Start month(s): September, February
  • Language of instruction: English
  • Enrolled students: 50-75 per year
  • Contact hours: 10-17 hours per week

Master's program in Creative Industries: something for you?

  • Look at many areas of the creative industry: not just fashion, music, film and television, but also (social) media and education.
  • We approach the creative industries with a strong focus on culture.
  • A hands-on program, with several assignments a week challenging you to develop the ‘soft skills’ to be successful in the labor market.
  • We have close contacts with art and cultural organizations in and around Nijmegen.

Why study this program

  • We approach the creative industries with a strong focus on culture: we put the creative object, product or process itself at the center of the study. This emphasis makes our approach unique in the Netherlands.
  • We look at many areas of the creative industry: not just fashion, music, film and television, but also (social) media and education.
  • We take a practical approach to this field by looking not just at the big players, like global conglomerates but also at small and medium enterprises, not forgetting the one-man/woman companies.
  • Our program is hands-on, with several assignments a week challenging you to develop the ‘soft skills’ to be successful in the labor market.
  • We have close contacts with art and cultural organizations in and around Nijmegen. You can use these contacts to get a real taste of the industries you’re going to be working in.

Our approach to this field

Creativity is considered quite a desirable commodity in our contemporary culture. Creativity – economists and government officials maintain – is necessary to innovate, and innovation leads to economic prosperity. Yet, what does it mean to be creative? What are creative products?

The creative industries are a dynamic and complex field that changes rapidly due to globalization and the continual development of new and exciting technologies. At Radboud University we look at many areas of the creative industry, such as:

  • Fashion: Fashion is a commercial, creative and cultural industry producing and consuming material objects like textiles and garments, but also more immaterial values like trends, images, meaning, desire, experience and (beauty) ideals. The glamour of fashion may lure us, but it is the most polluting industry after the oil industry. The field is dominated by incredible speed, rapid turnover, and high waste. Can the fashion industry retain its glamour, but become more sustainable?
  • Media: The contemporary mediascape is dominated by global conglomerates that own companies in various industries, such as film studios, theme parks, television networks, sports and news channels, record labels, publishing houses, and game developers. As a result, the industry has transformed into a cultural economy where only six ‘media giants' - including Disney and Time Warner - control 90% of everything we read, watch or listen to. We will look at how the media industry shapes both the form and the content of contemporary media productions.
  • Education: Creativity and the so-called ‘21st Century Skills' in education are skills that are important for contemporary post-industrial societies. It is also people’s urge to learn and increase their ‘cultural intellect’ is also used to promote products. For example, museums are becoming a lot more interactive to help visitors understand their content better.

Challenges experts of the creative industries face

Our approach to Creative Industries is both theoretical and pragmatic. In this Master’s specialization, we look at the larger and smaller players in the field of creative industries, from global conglomerates right down to one-man/woman companies. We have a look at the challenges they may face. These challenges include:

  1. Trying to determine what will happen in the future. As a future expert in Creative Industries you will learn to analyze and predict the trends in the field itself: from practical questions like what influence the iPhone may have on fashion, to more general questions like how can culture bring together communities or how can the creative industries invest in values of beauty, quality, and meaning-making.
  2. Trying to make the field more sustainable. In Creative Industries, trends move at a surprisingly fast pace. Tomorrow’s must-have will be old next week. Is it possible to slow trends down in the fast-changing globalized world? Or can we introduce slowness as the new trend?

Culture Weekly: our blog on the creative industries

Leading scholars at Radboud University write a bilingual blog on the creative industries, arts patronage, and cultural policy. It will give you a further understanding of our specializations and our views on this field


Creative Industries are a specialization of the Master’s program in Arts and Culture. The other specializations are:

  • Tourism and Culture
  • Kunstgeschiedenis (in Dutch)
  • Kunstbeleid en Kunstbedrijf (in Dutch)

Master's program Creative Industries in 4 minutes

Admission and application

Students with an international degree

Bachelor's degree

Your admission to this program depends on your previous education. You are admissible if you have a completed Bachelor's degree in Creative Industries: Cultural Studies, Art History or a Bachelor's of Arts with at least 30 EC in Art History, Cultural Studies and/or Cultural Policy. Your degree has to be equivalent to a Dutch Research University diploma. The Admission Board will determine if an international student has the required knowledge to be admitted.

Proficiency in English

In order to take part in this program, you need to have fluency in both written and spoken English. Non-native speakers of English* without a Dutch Bachelor's degree or VWO diploma need one of the following:

  • A TOEFL score of ≥575 (paper-based) or ≥90 (internet-based) and all subscores ≥22
  • An IELTS score of ≥6.5, and all subscores ≥6.5
  • Cambridge Certificate of Advanced English (CAE) or Certificate of Proficiency in English (CPE) with a mark of C or higher
  • Successful completion of a Bachelor's program that was taught completely in the English language in one of the following countries: EU/EEA-countries, Australia, Canada, New Zealand, United States of America

*Applicants are considered to be a native speaker of English if they are a citizen of Australia, Canada (with the exception of Quebec), Ireland, New Zealand, Singapore, UK, USA or South Africa.

Students with a Dutch degree

Bachelor's degree

In order to get admission to this Master’s, you’ll need a completed Bachelor's degree in Cultural Studies, Art History or a Bachelor's of Arts with at least 30 EC in Art History, Cultural Studies and/or Cultural Policy. Students with a Bachelor's degree from the Faculty of Arts at Radboud University can be admitted after finishing a pre-Master's program of 30 EC. You can contact the student advisor for more information.

Admission for students with a Bachelor’s diploma from a University of Applied Sciences (Dutch: hbo; German: Fachhochschule)

Students with a Bachelor's degree from a University of Applied Sciences are not eligible for direct admission to the Master's. They can apply for admission to the pre-Master's program.

Students with a partially Dutch degree

Students who have achieved their qualifications partially in The Netherlands

Please send a detailed email to the Admissions Office, stating clearly which diplomas you have achieved and in which country you have achieved them. We will then advise you which procedure to follow in your specific situation.


Do you have a Dutch previous education?

Students with a Dutch degree who want to start in September must complete their application in Studielink before 31 August. Students who want to apply for a February intake must complete their application before 31 January. For more information, see admission and application for students with a Dutch previous education.

Do you have an international degree?

Other deadlines apply for applicants who have completed a degree outside of the Netherlands.

Non-EU/EEA applicants with scholarship

Non-EU/EEA applicants who wish to be considered for a scholarship must submit a complete application before 1 March for the September intake.

Non-EU/EEA applicants without scholarship

All other non-EU/EEA applicants must submit a complete application before 1 April for the September intake and before 1 November for the February intake.

This is the final deadline and includes the Pre-arrival Services which consists of assistance with accommodation and visa support.

EU/EEA applicants

Students from EU/EEA countries* must submit a complete application before 1 May for the September intake to receive assistance with an accommodation. Radboud University will still consider EU/EEA applications until 1 July, but may not be able to offer assistance with an accommodation. For the February intake, students must submit a complete application before 1 December.

Applicants will receive an admissions decision approximately 3 to 4 weeks after they have completed their application in the online application system OSIRIS Application.

Enrolment deadlines

September intake:
  • 1 June – Non-EU/EEA applicants
  • 15 August – EU/EEA applicants
February intake
  • 1 December - Non-EU/EEA applicants
  • 15 January - EU/EEA applicants

*EU/EEA countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands (including the Dutch Caribbean), Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden or the United Kingdom.

Our research in this field

A small sample of research done at Radboud University in the field of Creative Industries:

Fashion and technology

Radboud University professor Anneke Smelik leads the interdisciplinary research project ‘Crafting Wearables’ which aims to design wearables that are robust and fashionable as well as commercially viable within the production chain. While the future of fashionable technology, or ‘wearables’, has been announced many times, the praxis lags behind. Wearables rarely leave the lab or catwalk, because they are not tested through the entire production chain; the aesthetics of the design is not integrated into the technology; or they remain a gadget without taking into account the wearer’s body, identity or performance. Through interrelated research projects, this interdisciplinary program bridges the gap between theory and practice, experiment and industry, and design and production. As a result, the project will not only craft wearables but also analyze how fashionable technology relates to identity, comprehend its social impact, bring technology closer to fashion design, and make it a competitive branch of the creative industry in the Netherlands.

Sonic Interaction

Radboud University lecturer Vincent Meelberg does research into the relationship between sound and interaction. Human beings interact with each other by using sound, such as speech. Making music is a form of sonic interaction as well. Devices such as alarms, mobile phones, and even cars communicate with their users through sound. In his research, Meelberg investigates these different forms of sonic interaction, by focusing on both everyday sounds and sounds that are the result of artistic practices, such as music, radio plays, and sound art. This research addresses issues such as the manners in which we use sound to interact, how sound codetermines the ways we experience environments and the ways in which artistic practices may teach us about how sound can affect us.

Vincent Meelberg is the founding editor of the Journal of Sonic Studies and has recently coedited a book on sounding art, called The Routledge Companion to Sounding Art (Routledge 2017).

Media Industry

Martijn Stevens studies the social, cultural and organizational dimensions of multidisciplinary and cross-sector collaboration in the creative industries. It has frequently been argued that the creative industries are drivers of innovation and, additionally, that successful innovation is mostly done through relationships. A culture of ‘collaborative commitment’ is therefore crucial. However, the creative industries are also highly ambivalent and institutionally complex due to the simultaneous coexistence of conflicting discourses and divergent frames of reference, which often causes dissonance and disruption in the creative process. As a consequence, innovation is not necessarily a comfortable or enjoyable undertaking. Special attention should, therefore, be paid to enhancing mutual trust and respect.

Besides a keen interest in cross-disciplinary research, Martijn Stevens is also passionately fond of creating a learning environment that fosters joint experimentation and interdisciplinary thinking. He has therefore been involved in several projects that were aimed at encouraging the mutual exchange between students working across the fields of art, science and the humanities.

Career prospects

If you want to make a career in the area where art meets commerce, where highbrow meets lowbrow, and where elite meets public, the Master’s specialization in Creative Industries will definitely suit your interests.


This Master’s will help you develop the reflective, inquisitive and critical attitude you need to succeed in this field, while closely looking at research methods and discussions currently surrounding these topics. You will familiarise yourself with policy papers, business plans, scripts for the future, advanced knowledge of the industries based on the creative product. You will also be able to assess future trends, especially where the industry is concerned. In short, you will have the skills you need to contribute to the development of the young and dynamic creative sector.

Job positions

The jobs you might find yourself doing after graduating from this program are extremely varied. The terrain of creative industries is as diverse as it is big and it’s continually expanding, creating lots of new potential jobs. We, therefore, expect there will be more and more demand for people with expertise in the creative industries.

To give you an idea of possible jobs, here a sample of jobs our graduates are now doing:

  • Trend watcher for companies
  • Consultant art education for an educational organization
  • Consultant ‘quality television’ for a national commercial television station
  • Cultural policy-maker for the government
  • Festival organizer
  • Webmaster at a museum
  • Program organizer at a film festival

Creative Industries on TV!

The Dutch TV show Ondernemen doen we zo ('How we run our business') showcased our Master’s program in Creative Industries in a broadcast on the creative industries. Former student Ricardo talked about the trendwatching company he launched after graduating.

Labour market information in the Netherlands Studiekeuze123*

From the graduates of the Master’s program in Arts and Culture, 45% found a job within their field. The gross starting salary based on 29 hours a week is €1,800. (Source:

Radboud Career Service

Radboud Career Service helps students with finding internships, gives career advice and can offer tips and guidance when applying for jobs.

Last updated Feb 2020

About the School

At Radboud University in the Netherlands, you can obtain a high-quality and internationally accredited Master’s degree. Leading academics and excellent professors offer you what you need a a top-200 r ... Read More

At Radboud University in the Netherlands, you can obtain a high-quality and internationally accredited Master’s degree. Leading academics and excellent professors offer you what you need a a top-200 research university. We offer 11 English-taught Bachelor's programmes and 35 English-taught Master’s programmes with many specialisations which will give you the necessary skills and insights into research and practice within your own subject area. You will benefit from our personal teaching style, our top research institutes, and a green and friendly student city. Read less