Build your capabilities as a strategically-minded art director or copywriter. You’ll learn in an environment replicating a full-service advertising agency, where you’ll develop the creativity and key skills to forge a successful advertising career.
Working in copywriter and art director creative teams, you’ll create advertising from your very first week, taking on projects based on real agency briefs. On top of developing an understanding of conception and strategy, you’ll also learn the vital skills essential to any advertising role - like IT training, negotiation and presenting ideas. You’ll graduate equipped with a professional portfolio and the contacts you need to win the job you want.
What our graduates do
The course has long-established links and presence in many of the world’s best agencies. Our alumni are working at agencies like Ogilvy and BBH, and in cities like London, New York, Sydney and Shanghai.
What you'll learn
Working on projects based on real agency briefs, you’ll create engaging campaigns by focusing on planning, concepts and execution. We’ll explore the ethical, economic, psychological and socio-political impacts of your work, and build your online and social media skills.
You’ll exhibit your work at the D&AD New Blood exhibition in London, where you’ll have the chance to meet key industry figures, while our industry contacts provide opportunities for workshops and placements at top international agencies.
Study blocks 1&2
You’ll choose to specialise in art direction or copywriting, as we strategically answer client briefs. If you focus on art direction, you’ll learn vital layout and typography skills, and look into how photography, film, illustration and fine art apply to advertising. If you specialise in copywriting, you’ll take on practical projects helping you write in a clear, lively and visual style to stimulate your audience.
London Study Week will be your chance to build your knowledge and make valuable contacts as we visit major advertising agencies. We’ll also visit a leading headhunter who’ll show you the kinds of portfolios employers are looking for.
Introduction to Creative Advertising
Introduction to Studio Practice
Concept Development & Folio Outline
Business & Applied Technology
Behavioural/cultural studies essay
Study block 3
Working with a copywriter or art director, you’ll strengthen your communication and negotiation skills as you produce a portfolio of live projects from agencies and clients. You’ll balance these practical elements out by researching and analysing advertising in different cultures and learning IT skills in InDesign, Photoshop, imaging, file conversion, typography and web development.
Integrated Portfolio & Website
The modules above are those being studied by our students or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
How you'll learn
This is a one-year, full-time course delivered over 45 weeks and divided into three 15-week study blocks.
Working in small groups, you’ll learn in seminars, workshops, and individual and team tutorials. Your projects and processes will mirror life in a full-service agency as you work in copywriter/art director pairs, as well as individually. Lectures from industry professionals will provide advertising and media insights, and you’ll find helpful research and project work information in our Virtual Learning Environment.
Assessment at the end of each study block.
Combination of visual, verbal and written assignments.
Final, external assessment takes place in September.
You’ll learn from a variety of industry professionals with experience working for agencies like Y&R, Grey, DDB, and Saatchi & Saatchi, as well as for brands like VW, Audi, Dyson, BBC, Cadbury, Heinz, Sky, Jeep, and Honda.
Some members of staff only teach on specific modules, and your course might not feature every member.
Full IT facilities
Course-specific computer suite
Large Mac suite where most of the IT lectures take place
How to apply
We welcome applications from those with relevant equivalent Level 6 qualifications, or relevant equivalent experience, and a demonstrable interest in the subject.
We’ll also welcome your application if you have formal or 'certified' learning (such as training courses not run by universities or colleges) and learning from work experience or self-study. This is called Accreditation of Prior Learning (APL) and should have been gained within the last five years, and be equivalent to the learning outcomes of our minimum entry qualifications.
APL applicants using the experience to apply should note there is a £200 application fee for entry with advanced standing or with exemption from specific modules or credit.
If English isn’t your first language, you'll need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.5 overall, with a minimum of 6.0 in Reading, Writing, Speaking and Listening.
International applicants who require a Tier 4 student visa to study in the UK must take an approved Secure English Language Test (SELT) to fulfil government visa requirements or have a recognised language test approved and vouched for by the University. Our Admissions team can help with any questions you may have about study visas or suitable language tests.
Tuition fees 2020-21
£8,500 - full-time UK/EU (£250 acceptance fee payable. This is deducted from tuition fees).
£16,000 - full-time international (acceptance fee up to £1,000 payable, dependent on nationality. This is deducted from tuition fees).
Tuition fees are set annually and are subject to review each year. The University may, therefore, raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.