MA in Corporate Communication
Strategic communication for companies, institutions and organisations
Communication is crucial to any organization’s success, and it begins with a strong, precise and creative strategy. The MA in Corporate Communication teaches students to design, manage and implement strategies from a communicative perspective.
Strategic insight and practical skills
The purpose of the study programme is to provide you with knowledge of central concepts, models, and theories about corporate communication as well as with practical skills in the strategic management of corporate communication processes. As a result, you will be qualified to undertake functions within corporate communication at a strategic level.
Comprehensive and nuanced knowledge
You will be equipped with a comprehensive and nuanced theoretical and practical skill-set within corporate communication. Through a number of compulsory courses, you will be introduced to areas such as Corporate Communication, Crisis and Change Communication, Stakeholder Relations and Strategic Management. This will enable you not only to plan and solve comprehensive and complex internal and external communication tasks but also to critically appraise communicative issues and requirements relating to strategic communication.
In the third semester, the programme offers two specialized profiles within either Integrated Marketing Communication or Human Resource Communication. Alternatively, you can do a project-based study where you combine an internship with theoretical seminars. This gives you a unique chance to specialize in your preferred area of interest.
Social and academic activities
Aarhus BSS hosts a rich and varied programme of activities for you as a student, both study-related and social. Our many student associations host events ranging from lectures and company events to career days and sports days, Friday bars and celebrations, so there is plenty of scope for meeting and networking with like-minded people, discovering new areas of academic interest, and socializing with fellow students.
Graduates from the MA in Corporate Communication have found jobs as strategic employees at management level in both national and international companies and organizations. These jobs are typically focused on communication, public relations, corporate branding, or in marketing divisions in which our graduates have full responsibility for planning strategic communication with internal and external stakeholders.
“At Aarhus BSS, I found the perfect combination of high-quality degree programmes, a good exchange programme, a great study environment and cultural diversity. Academically, the MACC gave me a great foundation for my future career as it combines internal and external communication with management and stakeholder relations. Lecturers also did a great job of combining theory and practice, and I’m using my theories, tools, and knowledge from my studies every day in my current job as a brand manager.”
MA in Corporate Communication
Brand Manager, Dansk Supermarked
Place of study
Annual tuition fee
EU/EEA/Swiss citizens: FREE
Others: EUR 10,000
International ranking and accreditations
In the 2017 QS Subject Ranking, Communication and Media Studies at Aarhus University are ranked 38 in the world. Furthermore, Aarhus BSS holds the distinguished international AACSB, AMBA and EQUIS accreditation, the latter applying to the school’s Department of Management and Department of Economics and Business Economics.
Aarhus BSS (School of Business and Social Sciences) is one of Aarhus University’s four faculties. With approximately 13,000 full-time students, several thousand part-time students, more than 230 Ph.D. students and more than 590 faculty members, Aarhus BSS ranks among the largest business schools in Europe and is Denmark’s biggest business and social sciences unit at a university level. Building on its broad academic base, it encompasses both traditional business and social science disciplines.
Learning in an international context
At Aarhus BSS, we conduct research and teaching at the highest academic level. We are dedicated to imparting to our students exactly the knowledge, skills, and experience that are in demand – the skills that are essential for engaging in professional business activities in a global marketplace.
Our broad scope enables us to attract researchers, lecturers, and students from all over the world. With their help, we have built an international environment in which academic and cultural views are exchanged, experiences gathered, and friendships formed.
Our students are encouraged to take a semester abroad at one of Aarhus BSS’s approximately 300 partner universities around the world. Studying abroad is an excellent opportunity for you to expand your horizon academically, culturally and personally, and for you to acquire valuable international experience and qualifications that are in high demand in companies and organizations everywhere.
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Last updated April 13, 2018